How to write a good website title and description

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Title and description as a website façade, the importance is conceivable. We all know that the source of more than 90% of the site is through search engines, and the display of the search engine is the title and description.

In particular, the title, to a large extent, will affect whether the customer clicks, if your title and description is attractive enough and your site to do enough to meet the customer, then I believe that your site rankings will not be bad.

As for the writing title and description of the most basic common sense, I think you have been familiar with the webmaster can no longer familiar with, so, here is the basic common sense problem I do not say more.

Write the title and description to note a few: 1, the title and description should not be too long. Search engine display will have a certain number of words limit, the excess of the part will be replaced by ellipsis, so we write in the time to control the search engine display in the word, rather than the scope of its own. The following is the title, the phone only shows a part, more such examples, you can go to search for a look.

2, avoid the accumulation of keywords. Too many keywords will cause weight dispersion, not conducive to ranking, I think we all know. But there are a lot of webmaster said, do not accumulate keywords fluttering red on the good, not attracted to the click, there are also stationmaster said the keyword can put what? Here I would like to tell you that the more the more you will be attracted to the click, you can attract customers are often the middle of the words. Title we put one or two keywords on the good, the title to be streamlined, we do not put the keyword can put some other customers interested in vocabulary.

3, the description of the best outstanding business. The title words are limited, the main highlight brand and key words, then describe our best to highlight our business scope, so that can drive some key words, but also let customers understand us earlier. Many stationmaster will say, everybody basically only looks at the title, rarely looks the description, the description importance is not high. So I'm going to say today, the description is very important. Now the title of the site is easy to imitate, very similar, in the customer clicks can not find what they want, the customer will become smart, he will read the description. So, the description is more and more important now.

4, to have innovation. The above is a number of rules, this is the point of dispute, but also the most important point. A lot of webmaster are confused, I do a good site, very consistent with the user experience, the title and description is also very standard, ranking also can, but there is no way to break through. This will solve the problem. For example, we go to Baidu search Beijing translation Company, do not see the promotion, look at the natural rankings, mainly to see the first two pages, look is not the same feeling, there is no difference, this time we will highlight innovation. This is very important. Can give an example, a piece of white paper is a red flower, one of which is yellow, you will not see more than a few eyes, the site title is the same truth. This time we are going to highlight innovation, to attract customers eyeball, this we can use special symbols, but also can write some other site title does not involve but the customer has a very concerned about things. This requires us to understand the industry in-depth, understand the needs of customers. You can look at the following title is very good, the entire title only two keywords Beijing translation company and professional translation company, the key words with the national Certification link, and add special symbols, and this is the customer is very concerned about the problem. Look at the description of the company's business scope, partners and the establishment of the age is not very attractive.

Finally summarize, do well above four points, believe your website title and description will bring more traffic and customer.