How Web sites affect corporate network marketing: Problems and promotion

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The rapid development and shuffle of Internet, to the domestic number of millions of netizens to provide greater convenience, enterprises increasingly establish their own marketing methods to ensure the competition in the industry's core competitiveness, it is not difficult to see network marketing compared to traditional marketing methods more convenient and rapid, at the same time more efficient and important, The author learned that the decoration companies in Hefei area engaged in network marketing methods to carry out business and brand expansion has become an increasing trend, many obscure small decoration companies can make good packaging on the internet, forming a fictitious brand effect, This point from the author of the regular exchange of decorative company network marketers from the Exchange group can be seen. With the Internet in recent years to provide a bigger feast, the vast majority of enterprises began to realize the key role of network marketing. Corporate web site is a common form of external windows, but not most enterprises have this form, the following author simply combined with their own industry information on how the enterprise network marketing, the existence of the status quo, impact and promotion.

One, the existing status quo, do not have the enterprise site. No matter how the website is a business network marketing the most basic, however, most business owners do not realize how the enterprise Web site should be applied and the significance of the application, not that there is no enterprise site does not exist Network Marketing system, simple example, the author of many decoration companies in the same industry in the network Marketing has formed its own single competitive marketing approach , such as QQ community groups, forum marketing, etc., in the author focused on the investigation of the Department of the branch's website existence form, the answer is no. According to the author of the two Do not do corporate web site of Hefei decoration Company in the region's network marketing channel business is still a lot of, intuitively will be out of enterprise network Marketing and have no corporate web site, but in the actual network marketing concept of small and medium-sized enterprises engaged in Network Marketing system all work, A combination of online or offline must have a window between the Internet terminal and the customer, and the enterprise site is very good embodiment, the vast majority of enterprises or even engaged in a single network marketing channel construction Enterprises do not realize the importance of corporate web site, even more people think that corporate web site is useless, this is not the author coined the language, But the author really from a decorative company's network sales there.

The corporate web site has a lot of information and services to communicate with customers, for example, to do entity products enterprises can give customers a wide range of aspects of the presentation and less each product information, from materials, production to the overall presentation of the entity, more such as the author of the Enterprise, is the old decoration company in Hefei, The establishment of their own web site has been 7 years, after the revision of reconstruction, enterprise leaders pay attention to network marketing, especially the construction of the site content and auxiliary network marketing Other ways, such as the author engaged in forum marketing, the author is not in the forum to do the decoration of all the details of the company, Therefore, the use of the Web site to provide more information and solutions to the owners, through the forum of reasonable referral, marketing the site has also done a service.

Second, establish the enterprise station, pay attention to the optimization experience degree. It is not difficult to deny that there are many enterprises in the marketing of enterprises from the traditional gradually into the internet, in some enterprises, the traditional business form gradually moved to the network, increased the brand's coverage, want to save the cost of the opposite, at the same time bring a wider and larger brand benefits. Therefore, some enterprises in the selection through the combination of Web sites and a variety of network marketing classification of the form of corporate brand awareness work, the optimization of the window Web site of the enterprise mainly from the network optimization is the key word ranking and the user experience degree on the double optimization, in order to achieve the introduction, guidance, the choice of direction. More mature in Network marketing today more and more small and medium-sized enterprises began to pay attention to building their own simple enterprise site, and pay attention to the site specific customer benefits, regular analysis and improvement. It is obvious that the author in the optimization of their own corporate site in recent months, found that some key words such as "Hefei Decoration Company" "Hefei Decoration Company" and other words Baidu Index has a rapid growth trend, search results appear more and more new face site, on the one hand, the degree of competition becomes more obvious.

Enterprises for the Web site impact on the overall results of network marketing reflected by the double input mode, one is the enterprise in the absence of optimization personnel under the premise of the network company to set up a site after the choice of investment Baidu bid to promote the promotion of foreign propaganda, this way has two advantages and disadvantages, the advantage lies in the more accurate enterprise Web site into the market and keyword coverage , the disadvantage is that the cost of investment is relatively high, for small and medium-sized enterprises to increase the operating costs of enterprises, while part of the click of consumption can not bring real benefits, many small companies engaged in bidding to promote often make ends meet, instead of this piece of investment, the author of the decoration enterprises also experienced this. Another is to pay attention to network optimization, to maintain good corporate website rankings, under the low-cost operation to achieve the maximum exposure of the site is bright. At the same time, enterprises need to pay attention to experience degree optimization, the author of a "Talk about decoration company website user Experience degree optimization idea" in detail made a summary.

Third, the operation dimension is insufficient, cannot promote the network marketing to carry on. In general, small and medium-sized development and optimization personnel, therefore, the lack of experience in the website operation, the development of the enterprise site needs to stand in the user's perspective to consider the construction, including the content of the addition, all need to build marketing and brand mix effect of the standard, and this point in most enterprises do not exist, Marketers and the operation of the maintenance of the distinction is clear, directly lead to the use of the site to cooperate with the network marketing classification channels to carry out publicity work when there is a disconnect. The author of the Decoration Enterprises engaged in QQ Mail, QQ Group, micro-letter, forum and other channel marketing need to use the enterprise site, because the most widely contained in the terminal enterprise information is the enterprise station, for example, the author in the Forum to send a set of decoration design effect map, Target customers have the intention to contact me, need more case reference, I only recommend the enterprise site to him, attached to the enterprise links, and appropriate text guidance and interpretation. Promote the customer's final choice consciousness.

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Above by Hefei decoration Company which good http://www.hfls.cn/info.asp?base_id=2 original edit. Small and medium-sized enterprises have relatively weak market capacity, comprehensive from the brand, economic strength, personnel structure has a certain degree of lack. With the help of the internet this big stage, can quickly and clearly find suitable for their own enterprise development Network marketing Way, whether it is a single or integrated enterprise website way, understand the role of corporate site, from the practical significance of the enterprise site can really affect the development and expansion of enterprise Network marketing.

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