How will the TV media develop in the future?

2013 was hailed as the year of OLED. Korea's two big electronics giants simultaneously exerting force Oled,oled television will explode in 2013 completely.

But do you still watch TV?

Over the past few years, many people have been tired of this problem, but can not ignore it. On the one hand, those TV companies are constantly upgrading, celebrating the Internet has brought them vitality. On the other hand, traditional media insecurity, fear of the television station this media building collapsed.

How did you get the TV?

1924 British Baird invented the mechanical scanning television, American scientist Worikin invented the prototype of modern television electronic television, since then laid the development of television. In China, in 1958, the first Black-and-white television appeared in Tianjin, when there were only 50 TV sets in China, and who had a black-and-white drive, even if the city opened its eyes to the first person in the world. In the 70 's, China's first color TV set appeared in Tianjin. In the 890 's, from 12 inches of black-and-white to 20-inch color, television was almost all over China. After that, the TV changed from flat to liquid crystal to plasma, and transmission technology shifted from cable to satellite. Into the 21st century, the development of television, by Japan and South Korea as the representative, developed into Liquid crystal, LED, and the latest OLED technology, screen more and more large, 55-inch, 60-inch Smart TV listing.

Although television was first developed from the laboratory, television has grown rapidly since the content of the television station was available. Since there was no second, third screen, television as the only image output equipment, as a part of people's lives and entertainment, a huge amount of advertising costs to support the development of television and television. However, the popularity of mobile smart devices has accelerated the development of mobile Internet, and the role of television is being questioned by a growing number of people, as smartphones and tablets are dividing the attention of televisions, and then come to the conclusion that no one is watching TV now.

Do not watch TV This is very serious, the media is urgent, advertisers are directed to the digital social media to smash money, communications group, advertising companies in China has also set off a wave of digital marketing companies, ready to prepare for the arrival of new media tide.

However, looking back over the past year on television advertising data, many people may not understand: the second quarter, "China good Voice" finals total length of 150 seconds of advertising, total suction gold 32.42 million yuan, the first advertisement by the touch-control technology to the price of 3.8 million yuan won. The third quarter "good voice of China" signed, the total amount of the winning bid exceeds 1.3 billion. "Where's Papa?" the second quarter advertising exclusive title fee as high as 311.99 million yuan ... We may say that advertisers money many people silly, but, 999 cold spirit by virtue of the first quarter "where Dad go", sales growth of nearly 50% year-on-year, Gado herbal tea title "China good Voice", continue to maintain leadership status. The conclusion is that the program is on fire, and the sponsor earns it. If you say, "People don't watch TV now," how can this result be explained? Television is improving ratings through the introduction of good content, although it is still the largest media giant. It is noteworthy that the data show that the decade of China's television boot rate has not been significantly reduced over the years, but has been maintained between the 20%~30%, and in the last two or three years the power-on rate has slightly increased. The latest global Advertising Vision report, released by Nielsen, a market research firm in July 2013, also shows a 59% per cent global share of television advertising, with growth 3.5%--television advertising still growing.

On the other hand, television manufacturers are also using technology innovation, the introduction of a number of "smart TV" to consolidate the status of the living Room Center. Looking back at the development of television technology, OLED TVs today are bigger, clearer, thinner, more flexible and more intelligent. Internet technology has been implanted into the television, people can use the Internet to brush Micro bo online video. But no matter how cutting-edge the technology, how developed the hardware, since the birth of more than half a century of media boss, has been positioned as "no choice to be able to get entertainment" role, accumulation of passive acceptance of the information of the audience habits, which is now the Internet companies (whether social media or online video media) are envious of jealousy and hate mode. You like to sit on the couch and turn into a potato, and I'll give you an ad to collect the advertisers ' money.

So in the final analysis, TV is more and more intelligent, what effect does the advertisement have? This is going back to the core of advertising. Either way, advertising is the brand and consumer Communication Bridge, in the competitive era, excellent brands are emphasizing brand experience, a lot of people in the communications industry are constantly in the new, such as social media, search advertising, from the media, micro-media, these really increased the number of channels for brand communication, But in the communication plus experience on the absolute or traditional film and television advertising, although it is called tradition, but as the screen becomes more and more clear, and even the gradual popularization of 3D this experience will give people a new leap in the brand experience. Media in different media have different advantages, but when you're standing in front of a big-screen TV, or sitting in a movie theater, a 30-second splash screen brings out the brand, when people look at the Apple ads in different people cool and happy to play with mobile phones or tablets, or people watching the Audi streamline halo proud of the dust away, Every time the impact on consumer vision and hearing is stirring the consumer's desire to experience.

The grafting of the television industry with Internet technology is seen as an evolution of television. The Internet can provide more personalized content, and more accurate audience analysis, television use unmatched advertising business model to complete the output. (Interestingly, Internet companies are increasing the amount of TV commercials they've ever had before.) In the future, the network will bring more changes to the television industry, but the change is not revolutionary, more a kind of self evolution. What advertisers and advertisers can do is to provide a more accurate and experienced brand advertising experience on this increasingly large, clearer screen. What the TV station can do is to innovate content constantly.

The internet has fuelled the uncertainty that any industry is likely to be subverted overnight. is smart television the ultimate form of television evolution? Evolution, whether even television this form will change, television is not called TV? But imagine that, in the foreseeable future, TV viewing content will be fully networked, customizable, highly liberalized, can be seamless docking with various media. Most intriguing of all, this highly intelligent thing does not require you to frequently place a mouse or remote control, it knows what you want and is present in front of you.

In a word, television is evolving. On the hardware, manufacturers are trying to introduce thinner, bigger, clearer smart TVs, enhance the visual experience of television; in the content, the television station is introducing the better program, the new media brings the possibility of the multi-screen linkage experience to the television, but they all have a common goal--the advertisement income, the television evolution lets the people's family entertainment experience strengthen, Of course, it also includes the experience of advertising.

So, maybe soon, you will find that "you still watch TV" the question is meaningless. Because you are in a time of experience, and all this is happening silently.