Hu: Miss the ivory tower and start the business from the negative

Inner Mongolia Ren da Fang Strategy Enterprise Management Consulting Co., Ltd. Chief Life Inspirational tutor, career planning lecturer; participate in the vocational training of TCL Group, Gome Group, new flying group and other company employees; 37 Middle school students in Beijing, Tianjin and other fields have received his life plan; 9 of poor secondary school sponsors; the son of a very severe mother, All this is a collection point, but a reading of the Junior Boys. Two universities three professional 24-Year-old Hu was born in Sanmenxia Shi, Henan Province, a small village, 2003 with 634 points and an award-winning paper by the People's University of China, the economic Department of an exceptional admission. The following year, a professional adjustment in the school made Hu's life track turn a big bend, he was divided into the Department of Archaeology. Hu recalls dropped out of school. But life still do not forget to joke to him: Hu back to the examination room, the inferior pencil made two of the answer card can not be counted into the total, and finally was adjusted to the Inner Mongolia University of Technology Business School E-commerce department. With the dream of the ivory tower, sadness, Hu remembered Niu once said: "Others from scratch, I start from negative." The sufferings of the successful man have given him strength. The wealth of Life Hu said, 3 years 150,000 yuan, all stems from the life of the constraints. Freshman year, Hu's mother, who had lymph node cancer, spent almost all her savings at home. With only 2147 yuan to come to school, pay the miscellaneous fees, he has only 600 yuan of the whole year's living expenses. He did not want to reach out to his already scarred home. Hu's first job was to carry the crates at the mall supermarket, which he had 6 times to recommend. Hu found that dairy products in the supermarket were selling well. Often studying marketing management books, he suddenly thought, better to do a market research on such products. As a result, Hu used the work gap to conduct random surveys of consumers in the supermarket. 1 months later, just as Hu ready to market research results of their marketing plan submitted to the head of the Department of Shopping malls, a message to Hu incomparably excited: A well-known dairy companies will launch new products. The mouth of others is ordinary but word of mouth, in Hu ears became very beautiful. "It's an opportunity and I'm going to take it." On the basis of the original plan, he made a flagship of the new product marketing plan, and went to find the dairy company's marketing department head, hoping to win the new product marketing planning agent right. Hu Calf of the momentum touched the other side, the company said can let Hu try, but the company can support the ceiling of advertising fees is 32,000 yuan, and is to finalize the advertising agent to give the Hu agent right, this is tantamount to let Hu without authorization in the case of a lack of entity support business. New products to market time step by step, he came to Beijing alone to look for advertising companies. Hu repeatedly hit the wall, large advertising companies asking too high, small ads company quality is not enough. Based on this, after adjusting the target selection, he finally found the ideal partner. For the ceiling of advertising agency fees, Hu Heart initially set at 10,000 yuan. As the negotiations deepened, Hu changed the strategy, and he wanted to make it free for the productAdvertising。 One side is the national well-known enterprises, side is a fledgling small advertising companies, Hu use of the strengths of both sides and the existence of the interests of the analysis of the space, and finally succeeded in convincing each other. One weeks later, Hu the first "big money" in the life of 32,000 yuan in the bag. Sophomore first semester, in order to fully understand the dairy industry, Hu footprint almost all large supermarkets and outlets in the urban area. The next half semester, a new idea into the chest. "The oil company and dairy companies tied together, as long as the gas station to refuel at a discount, and you want to buy milk here, also give you a discount." In this way, I can get a commission from two of oil companies and dairy companies. Hu directly to find oil company in charge of a department, to each other described his "golden". In charge of a few words to Hu sent. Hu. The 11th time, Hu's idea finally got the other party's approval. In order to achieve this "marriage", Hu also run dairy companies, half a month later, the "marriage" finally led to. Hu made 49,000 dollars again. University three years, Hu has earned 150,000 yuan. Now 9 companies have been throwing olive branches at him, and his ambition is to start a business. Now, he has a 6-person entrepreneurial small team, "I want to expand the quality of college students into a brand belonging to my own." "He has a 10-year plan," he said.