Huawei executives talk about pushing 150-dollar handsets: to occupy the mid-range market

September 13 News, announced in the global launch of the first Low-cost smartphone ideos, Huawei Terminal CMO Xu to Sina technology to explain why the big push such a 100-200-dollar smartphone behind the scenes, he said, "the smartphone itself to market segments, high-end market has been Taiwan's U.S. and South Korean manufacturers control,　　Huawei wants to occupy the middle of the smart-phone pyramid.　　150 dollar smartphone impact market Ideos should be said to be the latest in the global handset market caused by Huawei's last shock, this is the name of Huawei's latest Low-cost smartphone, which announced the launch of its first ideos in Berlin and London on September 2, after which it announced it would be sold in Hong Kong. The main cause of the shock is that the smartphone is the world's first original Android 2.2 operating system of mobile phones, the performance is good, but the price of sales around the world only 100-200 U.S. dollars, while the global Android smartphone most of the price of four hundred or five hundred U.S. dollars,　　High-end even at seven hundred or eight hundred dollars. "Huawei's initial consideration is that smartphones are generally expensive in the market, Huawei wants smartphone prices to be around thousands of dollars, and so is the general demand for global operators, but it also makes it easier for users to experience smartphones, so they decide to adopt the latest version of the Android 2.2 mobile OS,"　　He revealed the Ideos mobile phone's launch process.　　At the World Mobile Communications Conference in February this year, Huawei's terminal chairman, Guo, had predicted a market inflection point when smartphones dropped to $150, and the industry was not particularly clear about what it meant, and now it is understood that Huawei relies on such handsets to "create" market inflection points. Why push own brand so, Ideos handset is baked.　　The handset is closely related to Google, using not only the Android 2.2 operating system, but also the "with Google" logo on the fuselage. "Huawei is technically mature on smartphones, has done a long work, has been doing Android phone 2 years ago, last September launched the first Android phone," Huawei Terminal company vice president Situational believes that the introduction of Ideos mobile phones from the technology is also a good thing, " We have 800 people in the Android phone research and development, hoping to increase by more than 1000 next year, so we will be able to launch more models of smartphones.　　"It is reported that the first IDEOS series mobile phone model name is U8150, and subsequent Huawei will push the larger size of the Ideos mobile phone." It is also Huawei's first smartphone to launch its own brand.　　And on why the name Ideos mobile phone, it is reported that the series of mobile phones are mainly for the global promotion, and Chinese names become English-speaking countries to recognize the brand of a major obstacle, so the company to the brand of the mobile phone as Ideos, hope to be able to expand visibility. He introduced that the ID in the IdeosIt is the abbreviation of "Industrial Design", which implies the hardware platform represented by industrial design, and the E represents "Evolution" (evolution), is a symbol of the evolution of PC Internet to mobile Internet; OS is "keyboard-based system" (OS)　　Abbreviations, meaning to the operating system as the representative of the software platform, and the development of smart phone is the focus of the hard to soft. Huawei Terminal CMO Xu said, "in the global market, we can use the Huawei brand, can also use Idoeos, but also with the customer joint brand, which depends on the specific situation of Huawei in various markets in the world." [Page] Expected shipments of 5 million this year "our strategy is to provide users with cheap mobile phones, because the future will be 5 billion mobile internet users, smartphone growth potential is extremely large." We predict that global mobile broadband users will grow from 300 million to over 3 billion in 5 years.　　This growth needs to be achieved by cheap smartphones, "Huawei CMO Xu so firmly said. The price strategy is very compelling, but Xu said, "We're certainly not the cheapest, we're doing 100-200 dollars of innovative smartphones, and we want to attract a large number of users at a price, a high performance, a good user experience, and drive mobile internet users."　　In this series of mobile phones, we also have the entry level, midrange, high-end mobile phones at different prices. He revealed that the 100-200-dollar smartphone was not made by Huawei itself, but also with many operators before, and is the result of discussions with operators, has received many carrier support.　　Huawei has already signed sales contracts with more than 10 operators around the world and may soon enter the mainland market.　　It is reported that Huawei is very confident of the Low-cost smartphone, the smartphone is expected to sell more than 5 million this year, this year, the single mobile phone sales of more than 3 million. Hope to occupy the mid-range smartphone market according to the first half of Huawei's final results announced before the first half of Huawei's terminal shipments of nearly 50 million, an increase of 39%, mobile broadband shipments to 22 million, the year-on-year growth of 68%; mobile phone shipments of nearly 13 million,　　The first half of the smartphone shipments were up nearly 200% from last year's growth, with converged end sales rising 70% per cent year-on-year, and video sales rising by 54%.　　"But smartphones are a low proportion of Huawei, and after the launch of Ideos handsets, we expect smartphones to rise to 10% by the end of the year," Xu said.　　"We hope to consolidate the expansion of smartphones, the smartphone itself to market segments, the high-end market has been controlled by European and American manufacturers, Huawei wants to occupy the middle of the smart phone pyramid", he said Huawei launched Low-cost smart phones the fundamental purpose. To this end, it is reported that Huawei will also do 5 this year's series of mobile phones. And will not only push the series of WCDMA handsets, but will also launchCDMA version of the Ideos mobile phone. (Cang)