January 6, 2015, at the 48th session of the United States Las Vegas International Consumer Electronics Show, Huawei consumer BG on display including smartphones, wearable equipment, tablet computers, mobile Access products, home access products, smart home products, OTT, car modules and other products.
At the CES show, Huawei's flagship model P7 (Sapphire, Arsenal, Standard), Huawei Mate7 (High Edition, Standard Edition) and Glory brand flagship model Honor 6, Honor 6 Plus and other flagship models for the first time, attracted countless viewers to stop to watch.
These Huawei models, which are appreciated by the audience, are also popular with the world's consumers, which has also made the shipments of Huawei's high-end flagship machines rise sharply year-on-year in 2014.
Huawei Consumer BG CEO Yu said, "2014 Huawei products sales revenue of smart terminal more than 11.8 billion U.S. dollars, an increase of 30%." Particularly surprising is that Huawei launched the high-end flagship model in the global success, Huawei P7, Huawei Mate7, such as a variety of flagship models worldwide sales of more than million units. ”
According to Ipsos's findings, Huawei's brand awareness has risen from 52% in 2013 to 65%, and its brand recommendation reached 43%. At the same time, the new Glory mobile phone brand also developed rapidly, 2014 Glory mobile phone sales up to 20 million, sales revenue of nearly 3 billion U.S. dollars, a year growth of nearly 30 times times. ”
In addition to smartphones, Huawei also launched a family intelligence center, including a series of related to air detection, infrared controller, camera, smart sockets, infrared remote control lights, smart fans and a series of products.