Hundred-Vision to join Microsoft in the Home entertainment market

Every reporter Songgo Hundred-Vision (600637, closing price 46.46 Yuan today's announcement is like a "cannonball" to the market, the company said that with the United States Microsoft [micro-BO] company to reach a cooperative intention, the two parties agreed to jointly contribute 79 million U.S. dollars (about 483 million yuan) to form a joint venture, The new company is tentatively known as Shanghai Hundred-Hop Information Technology Development Co., Ltd., to be registered in the Shanghai FTA.　　Some market participants said that the company's cooperation with Microsoft or to the Microsoft's next-generation game host Xboxone into the mainland. Hundred-Vision shares 51% learned that the newly formed companies, the company intends to invest 40.29 million dollars in cash (about 246 million yuan), holding 51%, Microsoft plans to cash into 38.71 million U.S. dollars (about 237 million yuan), holding 49%.　　The two sides will take out their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other areas of comprehensive cooperation. The daily economic news reporter noted that, on the composition of management, the new company is expected to have 6 board members, hundred-vision and Microsoft each appointed 3.　　One of the board of Directors and vice chairman of the 1, the Chairman by the Hundred-Vision, deputy chairman appointed by Microsoft.　　79 million dollars is only the registered capital of the JV company, the final proposed investment amount of up to 237 million U.S. dollars (about 1.45 billion yuan), the joint venture company's main design, development, production of games, entertainment applications and derivative products, sales, licensing, marketing and Third-party games, entertainment applications. Microsoft is currently the world's largest computer software provider, but also the world's leading home gaming entertainment field of terminal technology providers.　　2013 fiscal year (to July 18) Microsoft achieved revenue of 77.85 billion U.S. dollars, net profit of 21.86 billion U.S. dollars. Strong alliances into industry trends for this cooperation, according to the National Policy framework of "China (Shanghai) Free Trade Test Area", the company, through the joint venture with Microsoft, aims to create a first-class "new generation of home game entertainment products" and a world-leading "home entertainment center Service",　　will promote the company in China and overseas "one cloud multi-screen" business related technology, platform, terminal, content, network, service capabilities of the overall upgrade, to promote the company's game industry in the field of layout, to achieve the company's new media "Cross-regional", "cross-industry" development on a new level for the prosperity of the global family culture and entertainment to make efforts. "Daily economic news" reporter noted that the industry has recently emerged a large number of strategic cooperation, Guotai in the research report, such as Archie [Micro Bo] and tcl[Micro Bo] Cooperative Intelligent TV, Millet and Cntv launched the box and intelligent TV, Alibaba [micro-bo] and the number of Chinese cooperation to launch the box, and Skyworth [Weibo]　　Introduction of intelligent television and so on. Some market participants said that a large number of new media industry companies choose strong and joint cross-border strategic cooperation, and strongly expand, both sides use channels, technology and other advantages to achieve in the market position, so it is wise.