Hundreds of millions of glasses line under the perfect fusion, O2O gene let entrepreneurs embrace mobile internet

Traditional glasses industry is facing the bottleneck of development. A wide range of brands, uneven, all kinds of fake shanzhai rampage. Service RADIUS Small competition is fierce. The price difference is difficult for large users to choose. These are the problems faced by the traditional glasses industry. But glasses are necessities of life, although you may not change a few glasses a year. But almost all of them are potential users of the glasses industry. Especially in the face of the growth of computer phone time, myopia users increased. Functional decorative glasses demand constantly exuberant. This industry is really promising. At present, the Internet has brought more and more subversion to the traditional glasses industry. Brand since the establishment of the website, glasses mall rise, the introduction of the concept of O2O is constantly changing the industry on the glasses industry is very special difficult to carry out online business error.

Today's internet is a time for everyone to start a business. Only you have good ideas and innovative thinking, and dare to try and mistake, do small and beautiful so as to avoid the giant's all-inclusive model, Internet entrepreneurship will eventually enter the civilian era. and glasses electric business is a very have O2O gene field, online selection purchase, offline entity with mirror, even without offline experience can complete the mirror waiting to receive goods. Line of the combination of online, so that the glasses electric business has broken the traditional glasses industry development bottlenecks, but also to the glasses of the O2O gene play to the extreme. Today, more glasses brands and glasses dealers also see the Test hydro-electric brought by the unlimited blue ocean. In addition to the regular self-built Web site, or operating glasses business mall, there are two main mainstream of the glasses electric business model and O2O have a perfect match. One is a well-known brand offline entity store and the cat flagship store combination; The other is the online experience online with the combination of mirror glasses of the mode of the shopping mall. More representative of the glasses are electronic goods brand billion glasses. Here we will analyze the differences and characteristics of the two models, to explore which type of model is more suitable for Internet entrepreneurship.

The brand marketing strategy of Jins and Uniqlo style

Jins is a well-known Japanese glasses brand, has been in the mainland Beijing, Shanghai and other front-line cities to open entity stores. His brand is more like Uniqlo and attracts young people through excellent fashion design. At the same time, with a variety of stars, animation, design brands to cooperate, the sale of strong brand-oriented glasses. such as with Japan, Taiwan's stars to carry out the endorsement, the introduction of the Sea Thief King and other anime main glasses. Its offline entity shop mostly set up in the upscale mall area, the price is not the top, but also not cheap glasses can reach. In fact, the design of the Body Shop is also more stylish, service is also very intimate, and Japan's well-known clothing brand Uniqlo brand strategy is very similar.

And more similar is, jins eye posture also and Uniqlo the same choice in the cat opened flagship store. Price, brand type and offline synchronization, but also independent operation. Through the Jins Day Cat Mall, the user just pick their favorite glasses, submit degrees, pupil distance and other personal mirror data, you can achieve online purchase, completely off the line. Jins-style pricing is more uniform and its characteristics, 399, 599 of the price is easier to accept, but also easy to select users. Jins Eye posture of the brand positioning although not to do the domestic brand of the giant status, but also has a certain user groups, very popular in the first-line city fashion men and women of all ages. Its flaw lies in the current only opened Day Cat Mall, offline is also straight camp, even if you can join the venture, its capital threshold is also common entrepreneurs difficult to reach. On the other, it is difficult to obtain the data of the user's mirror, which restricts its development.

Billion Ultra glasses online experience online

Billion glasses was first established in 2005, is the first group to enter the electric industry's glasses distribution brand. As the first person to eat crabs, in the year when the network is not popular, logistics underdeveloped era, but also suffered. But fortunately its offline entity store operations always adhere to, has become a more well-known domestic brand of glasses distribution. Founder Li Changli from the township of Taizhou, Zhejiang, with the hard work, the courage to innovate ZHE gene is also an important factor in the development of billion.

The biggest feature of billion super glasses is the perfect combination of line. Consumers can be online to experience the shop to complete the selection, matching the mirror, the purchase process. can also only be measured pupil distance, degree, try to wear the right style, go home again to visit the shopping mall to complete the purchase of glasses. Or the process, in turn, first in the billion-line shopping mall to choose the style, and then the nearest to the physical store to complete the mirror purchase. This model gives users more freedom and makes users intimate.

For the traditional glasses industry, billion the biggest subversion has two points, one is the price, but the transparency of the mirror data. billion through with domestic and foreign well-known glasses business cooperation, from upstream for quality control, to provide users with a large quantity of glasses brand and style. Not only the price tends to benefit, and developed a unified price model, 299, 399, the price of civilians can be matched to the right glasses. In the traditional glasses industry, the industry is fierce competition, often you go to the traditional physical shop with mirrors, if unsure of the purchase, the merchant will not help you to measure the pupil distance degrees, even if you measure the relevant data, will not issue documents to let you take away. Billion ultra glasses line under the combination of breaking the gap, online experience shop free measurement data test wear, even if not buy also give the greatest support. As a result, users go back after the consideration often will eventually choose to go to the physical store or to the billion supermarket to carry out the mirror.

Compared with jins-eye posture, billion-glasses more suitable for small and medium-sized entrepreneurs to join. Franchise billion super such a model has the following major advantages:

1, offline experience shop cost small, low threshold.

Due to the combination of offline line, the cost of the franchise is far lower than the traditional glasses shop. Billion super main business is still online, its physical store experience is greater than sales. Therefore, most of the experience shop layout in the city's bustling office buildings, rather than high-end commercial areas. This greatly reduces the operating costs, thereby reducing the price of the glasses themselves. For entrepreneurs, choose to join billion super more realistic, with the traditional glasses shop one-tenth of the cost can quickly layout experience shop.

2, online Mall to support, billion ultra official to give entrepreneurial guidance

Billion super glasses mall after years of operation, has become a well-known optical mall, whether the number of users or brand reputation in the industry are ranked in the forefront. To join billion-glasses entity shop, Wired on the mall directly import users, and free to do brand marketing. At present billion super already in Beijing, Shanghai, Hangzhou, Shenzhen opened dozens of entities stores, entrepreneurs are more and more. And billion super official to join the entrepreneur will also guide the whole, how to decorate, how to do a good service, how to meet the needs of users, billion have a set of perfect experience.

3. O2O gene allows entrepreneurs to embrace mobile internet

At present, billion in the mobile end of the layout is also more and more in-depth, in addition to the mobile version of the mall's continuous improvement, its micro-credit marketing, app application development is also in intensive progress. In the mobile internet age, handheld mirrors are no longer a dream. Franchise billion, two-dimensional code payment, micro-credit payment, mobile-end traffic import, will bring great help to the entrepreneur.

Through the comparison between the two models, we seem to have a clear understanding of the future development of glasses O2O. Line under the close combination, not only can let the glasses electric business mature transformation, but also to the traditional glasses industry brought shuffle, more glasses merchants will recognize the importance of the Internet. The well-known brand's own operation, the traditional eyeglasses industry transformation consolidates, the eyeglasses O2O's joining mode, the future is likely is a pillars situation, we also expect more like billion super such brand to be able to give the glasses electric business enterprise to bring more opportunities.

The author of this article: A5 triumphantly, webmaster Network editor-in-chief, micro-letter/qq:8136128. Welcome the communication Discussion and the cooperation!