IBM China Development Center: Collaboration to create a new era of social commerce
Nowadays, social networks are changing the way people live and work - from sharing information to building social relationships and making decisions. Social networking is also being seen by more and more businesses as a new way to communicate and collaborate, share expertise and do a great deal of tasks, and get new business interests. In order to deepen staff collaboration, and thus improve efficiency and optimize the workforce as a leader in business social networking, IBM is also constantly promoting the social network. As IBM's global research and development center, IBM China Development Center (IBM China Development Labs, CDL) , more adhering to this philosophy, creatively IBM Lotus introduced its social business solutions hosted the Asia-Pacific Software Engineering Quality Forum (AP QSE Symposium) in , With the " collaboration " of IBM software and solutions to enhance the interactive and participation rate of the forum, achieved good results and explored new modes for collaboration and communication among enterprises in different regions.
Since its establishment in 1999 , IBM China Development Center has grown from a group of more than 100 software engineers to a large organization with more than 5,000 employees after more than 10 years of vigorous development . Cohesion and collaboration among employees is the driving force behind the development of IBM China Development Center, but also a magic weapon to win. By introducing social business solutions to the Asia-Pacific Software Engineering Quality Forum, IBM China Development Center not only deepened employee collaboration and resource sharing, but also attracted more and more technical experts to participate in it. It also greatly reduced conference costs and further promoted IBM Social Business Solutions creates yet another best practice.
Business Challenges - Social Business opens up a new model for online meetings
Just as the Internet has changed the information economy and business model, a completely new shift is taking shape: Social networking is emerging as a new model of global commerce. According to a recent Renegade report, 86% of business people now use social media to help them make business decisions. Businesses are looking for ways to better integrate the power of mobile devices and social networking in these industries to help organizations foster collaboration, deepen customer relationships, accelerate innovation and increase employee productivity.
As a pioneer in leading social commerce, while IBM is providing industry-leading social business solutions to customers worldwide, it also actively advocates the establishment of various online communities to enhance communication and interaction among employees and between employees and partners . For the IBM China Development Center, the past, held an internal assembly for employees across geographical areas, often cost a lot of resources, the cost is quite high: not only need to rent venues, posters propaganda posters, but also need to bear a large number of participants Travel and more. To this end, in 2011 September 7 to 9, hosted by IBM China Development Center for Asia-Pacific Software Engineering Quality Forum (AP QSE Symposium), IBM China Development Center decided to adopt their own products, including the introduction of innovative IBM Lotus Connections, IBM LotusLive, including a social business solutions (social business solutions), to break the traditional meeting model, to achieve real-time interaction in a global engineer in online and offline social networks.
IBM 's Solution - Lotus Social Business Solutions Achieves " Asia Pacific Software Engineering Quality Forum " Across Geographically Seamless Collaboration and Communication
Asia-Pacific Software Engineering Quality Forum mainly for IBM engineers in the Asia Pacific region, designed to promote mutual learning among engineers, exchange and sharing of insights in the work together to improve the technical level. During the 2011 Forum , IBM China Development Center built an online " Asia Pacific Software Engineering Quality Forum " with IBM Lotus Social Commerce Solutions . IBM China Development Center through the use of Lotus Connections Wiki, Notice board, group mails and other components quickly and timely broadcast video presentations to network participants to send live pictures and other information to enable the participants to fully understand the contents of the General Assembly, to grasp the progress of the meeting. With Live Live Sharing in Lotus Live , attendees also have the ability to view in real time online the materials they are using. Lotus Connections ' Blog & Discussion Forum features also enable listeners and their speakers to interact in real time, answering questions and answers, enhancing the fun and appealing of the presentation.
According to statistics, this forum has greatly improved the participation rate and coverage rate than ever before: The conference arranged a total of six senior officials 'speeches, 52 engineers' speeches and 83 panel demonstrations. During the conference, the IBM China Development Center A total of 653 submissions were received , an increase of 21% over last year ; 4,000 participants from 16 different venues including South Korea, Japan and India attended the conference; the number of microblog users reached 782 . Not only that, through the use of IBM social commerce solutions, meeting resource recycling rate is also rising. The current conference costs less than in previous years about 50,000 US dollars, which greatly saves the cost of the conference.
Mr. Cai Chusong, Deputy General Manager of IBM China Development Center, said: " Previous LotusLive solutions have successfully helped MNCs such as MNCs to successfully enter the ' cloud era ' of collaborative work . The Lotus software-based social business solution The successful implementation of the Asia Pacific Software Engineering Quality Forum is a good reference for the inter-provincial and even cross-national communication and interaction within the enterprise. "
Program Benefits - IBM Software " Collaboration " , Leadership in Social Business Markets
IBM believes that the IT era has entered a new phase marked by social networks. Globally, the new Internet-based social media mode of microblogging and blogging has gained popularity. Enterprises must pay attention to and think about the positive significance and unlimited opportunities that this new interactive mode brings to the enterprise. As a pioneer in social commerce, IBM is leveraging the " collaboration " of IBM software to bring more customers and partners to this new technology trend, helping them to interact with their colleagues and customers through social commerce platforms in a time-to-market Occupation of the environment business opportunities.
Dr. Wang Yang, IBM global vice president and general manager of IBM China Development Center, said: " Social networking has become the number one application of the Internet. The prevalence behind it has created a whole new business model, which for business operations and commercial operations , both challenging and uncertain impact, but also means unlimited opportunities and major changes. IBM China development Center will IBM social business solutions to the internal meeting, it is actively exploring this new business model, but also fully demonstrated the IBM products strong ' collaboration ' In the future, with the world's leading collaboration technology, rich solid industry insight and forward-looking keen market insight, IBM will help enterprises with greater enthusiasm into social commerce, social networking, business wins First "