IDC Quarterly: Q4 Global mobile phone shipments back to double-digit growth

Beijing time January 31, according to foreign media reports, the fourth quarter last year, the global mobile phone shipments increased by 11.3%, ending the five consecutive quarterly contraction of the situation. In the fourth quarter of last year, market research firm IDC released its global mobile phone tracking Quarterly report　　Global mobile phone shipments of 325 million, the fourth quarter of 2008, the global mobile phone shipments to 292 million, however, the whole of 2009 the global mobile phone shipments to 1.13 billion, compared to 1.19 billion in 2008 fell 5.2%. "The global mobile phone market is starting to rebound fully," said Kevin Restivo, a senior research analyst at IDC's mobile Restivo. The Asia-Pacific market and the US market are the main force driving a rebound in the global handset market. In addition, in order to meet the growing needs of users, mobile phone manufacturers in the fourth quarter also launched a series of new smartphones and other products, helped push the mobile phone market rebound. "Last year, the smartphone market has been growing," Ramon Llamas, senior research analyst at IDC's research team on mobile technology and development trends, said Ramsgate. The user's demand for mobile product functionality has shifted from a simple call function to a more powerful data-use function. Despite the global financial crisis, handset makers and operators are still trying to meet this market demand. IDC believes that the smartphone market's annual growth rate of close to 30%, with the increase in product types and prices fall, the market will continue to grow in 2010 and beyond.　　"The Global handset market forecasts IDC predicts that the global handset market will start to rebound in 2010." "In the 2009, the mobile market was hit by the global financial crisis as well as other markets," Ramsgate said. As the global economy picks up, the quarterly shipments of mobile phones will keep growing, and the annual decline in shipments will gradually shrink. With the 2010 economic recovery and increased market demand, developed and emerging markets will create favorable market conditions for handset makers. In addition, the main handset manufacturers also expect, with the latest touch screen and smart phones and other products launched, their mobile phone shipments this year will be more than 2009 years. "Regional market conditions in the Asia-Pacific market outside Japan, last year's mobile phone shipments relatively stable." Low-priced handsets are favored by consumers in China and India because of economic pressure.　　In the fourth quarter of 2009, the Asia-Pacific market maintained strong growth, indicating that the mobile phone market has started a strong rebound. In Western Europe mobile phone market, last year, the fourth quarter of mobile phone shipments in the chain and year-on-year growth. LG Electronics and Samsung excel in the market by virtue of their advantages in the traditional mobile phone field. In addition, Apple, Nokia and Rim have also promoted the demand for smartphones in Western Europe's mobile phone market. However, mobile phone shipments in the Western European market are still declining from a year-round perspective. In the fourth quarter of last year, mobile phone manufacturers in the Middle East Europe and the Middle East and Africa market mobile phone shipments increased, but the marketMobile phones are mainly for entry-level mobile phones that are designed for first-time users. In the fourth quarter of last year, the North American market was the second fastest-growing market after Asia-Pacific, with strong demand for smartphones in the fourth quarter, thanks largely to falling product prices and the interest of users and operators in smartphones.　　In Canada, the opening of new wireless networks has contributed to the market's demand for smartphones, particularly Apple's iphones. In Latin America, the handset market shrank in the fourth quarter of last year, but better than in the third quarter.　　In addition, the development of prepaid services has facilitated the demand for mobile phones, including smartphone products, in the region. Nokia, the top five handset maker, performed remarkably well in the fourth quarter of last year, with 126 million handsets shipments, the highest quarterly handset shipments in a single quarter since the fourth quarter of 2007.　　However, from a year-round point of view, 2009 mobile phone shipments are lower than the 2007 and 2008 shipments. Samsung's mobile phone shipments in the fourth quarter of last year were 68.8 million. In developed markets, Samsung pays attention to smartphone development, and in emerging markets, Samsung focuses on adapting to local user needs, expanding sales channels and building business.　　Although Samsung still lags far behind Nokia, it has widened the gap with LG Electronics.　　LG Electronics shipped 33.9 million in the fourth quarter of last year, but operating margins dropped sharply from 8.4% to 1.3%, indicating a drop in average handset sales and increased marketing costs. Sony Ericsson lost its sixth consecutive quarter in the fourth quarter of last year. However, from a full-year perspective, the company's profit margin rose from 15% to 23%, mainly thanks to the company's launch of a new High-margin handset product.　　Sony Ericsson's handset shipments in the fourth quarter of last year were 14.6 million, the highest quarterly mobile phone shipments in a year. Motorola's mobile phone shipments in the fourth quarter of last year fell year-on-year for the 12th consecutive quarter, but last year's fourth quarter was the least year-on-year decline since the first half of 2008.