Idonews column: The car network era, vehicle navigation opportunities for entrepreneurs

Introduction: Providing security technical support and doing a low-key business-to-business market can also be an opportunity for entrepreneurs.

Idonews Column October 28 highlights (micro-signal ilovedonews)

Google, Apple and Ali, Huawei and other domestic and foreign giants, are either independent or seek traditional auto manufacturers to enter the car system market. Car networking era, the Giants have platform ambitions, car systems such as the core entrance must be the giant, the market must become the giant's Plate Chinese food.

Under the umbrella of giants, where are the opportunities for entrepreneurs? I think there are two main opportunities:

Opportunities under driving conditions

All things in the internet era, smart phones are the core of intelligent hardware, is the development of intelligent hardware technology is the most mature, but also the most successful market-oriented and popular products. Many other "intelligently" hardware, the core of smartphones, is the transfer, replication, and extension of other areas, from technology, functionality, experience and the extent to which the product is required to be an accessory, complement and perfect for smartphones.

Car systems can also be regarded as smartphones in the automotive field of application, is the basic function of smartphone migration and replication. From a technical point of view, Apple CarPlay and Google's Android car system is an accessory to smartphones; The main function of a car is to drive rather than entertain. And the driving state is still only someone driving, not unmanned, in the case of driving, people's safety is of course the most important. Vehicle system function and application content development, also must be to ensure the driver safety principle of development, break this principle belongs to Sun Bin take the Lord, putting the cart before the horse.

The entrepreneurial opportunity for app developers is to tap into the "auditory content market" of people in the context of car driving, with people's safety needs and relaxed and pleasurable needs as the starting point.

From a purely practical point of view, the map voice navigation, real-time traffic conditions broadcast is the basic requirements, so focus on tool-class applications are also easy to become the acquisition of the Giants, which is why Ali to buy a wholly-owned gold is one of the reasons. Start-ups, which attract the giant's attention and sell the Giants for financial rewards, are also opportunities for entrepreneurs. For example, Waze 1 billion dollars to Google, and Waze can cause Google attention, not only because of Google's map search genes, but also because of Google's ambitions in the automotive industry. There are also investment references, such as before the acquisition, Waze has won the investment of Li Ka-shing and other people, Li Ka-shing in the mobile Internet field for those who may be the giant acquisition of tool-type start-ups, From once-invested Facebook to today's Waze, entrepreneurs can start developing apps from the point of demand for risky investors or giant companies.

From the point of view of single input or output of speech, the intelligent recommendation applications of music and radio belong to the pure input items of speech, and the Applications of communication, (human machine, everyone) voice communication are both bidirectional input and output items. The development of this kind of app also belongs to the opportunity of the entrepreneur.

The American drama "Little Wolf" in one episode, the lens has swept the actor car's vehicle system, the streaming media music application Pandora (Pandora) appears there. Pandora is the beats, swell, and Songza rival that Spotify and Apple acquired, which means that music or radio still has a lot of entrepreneurial space in the car system, as long as your music is stylish, intelligent and personalized, Could be the darling of capital or giants. It may also include a single voice input and output startup application that is applicable to the driving state of the vehicle.

and communication, voice communication, such as two-way input, output entrepreneurial applications, the prospects are also optimistic. For example, SMS voice broadcast, input and send, telephone answering and other basic applications, including emergency rescue communications and other special applications.

Non-driving opportunities

In the absence of driving conditions, the so-called demand and fear of the vehicle are more reflected in the demand before driving, such as opening the door, trunk, air conditioner and engine, and leaving the vehicle after driving to ensure the safety and controllable requirements of the vehicle.

These requirements can be met by the interoperability of smartphones and on-board systems. We know that CarPlay is an Apple car system, but also an Apple shell company, in addition to research and development of the car system itself, the car system extension, derived from other business opportunities, Apple will not let go. As recently reported, a new Apple patent shows that the iphone can use the CarPlay car system to remotely control cars, using mobile phone and car location information, to open the door, engine, trunk and other operations and remote control functions. This prompts us that entrepreneurs do not have to find their own new continent, the giants of the industry's impact, following the giant's movements and direction, the probability of business success may also increase.

When we have a good imagination and vision of the network of cars, there is a little easy to overlook is "security", which is the opportunity for entrepreneurs.

Some technology appears, there must be corresponding checks and balances technology appears, all things in the age of interconnection, the number of interconnected hardware equipment, the greater the risk of increasing the probability. iphone users may be thrilled by the new patents mentioned above, but such conveniences, such as being exploited by "bad people" or hackers, will increase the risk of property and life CarPlay. "The more advanced science and technology, the more complex life." Qihoo 360 uses an experimental challenge to crack the hole in Tesla's car system, which is both a technical conquest and a successful technology marketing.

Internet security is accompanied by the birth of the Internet, the automotive safety needs of the Internet has always existed. We often say that there are three categories of security protection, Civil air defense, physical defense and technical defense, if the intelligent vehicle system is widely popular, then technical prevention is a huge opportunity for entrepreneurs. No one wants their cars to be frequented by hackers.

I wrote in the Idonews column, "Unmanned cars, who earned the first bucket of gold," that the first money-making and first-smelling "copper stink" in the driverless car industry was the small partners who supplied the Giants with all sorts of sensors and business-to-business businesses. Indeed, when the Giants are focused on the big market, providing security technology support, "dress for the Giants", and a low-key business-to-business market can also be a chance for entrepreneurs.

(The author Zhi Liang, starting to idonews column, reprint, please indicate the source and provenance.) ）