If e-commerce and communities work together

E-commerce and the integration of communities, some people are the first e-commerce after the development community, and some are opposed. For example, Jingdong Mall is the first business to try the community, on the contrary, watercress is the first community to try and others to do business.

In my personal opinion, it is very difficult for e-commerce to be a community, to remain neutral, and the community to do e-commerce, difficult and too big. So the two should cooperate, E-commerce focus on business, and then the community to comment, users can say anything on top, so as to guarantee neutrality, will be respected.

Many communities already have good traffic resources. Groupon, like the US, uses friends to buy, like I see good businesses and friends, and then we go together, which is a better complement to the community. The community should be more open and cooperative with more e-commerce, so that it can bring more benefits to community members while maintaining neutrality and a poor user experience. In this way, the Better quality service chamber, through Word-of-mouth marketing more people know. The current group buying business, I am more optimistic about the high margin of service, at the same time with happy NET or renren such community cooperation, the effect will be better. Higher margin e-commerce, more willing to spend money with the community, people who look good in the community, many people will be willing to try, the promotion cost is relatively low, because the friend recommended easy to accept.

Fence is my favorite company, two founders are very stable and solid, from the community started, and in doing e-commerce, I am more optimistic. Decoration Building Materials is a special consumer goods, home decoration and a large number of brands to deal with, many of them are not too well-known, need someone to dispel the guidance, the role of fence play is very important. But if you want to be bigger, you should still learn from Groupon. Because it is from the community, the fence needs time to integrate suppliers, cultivate popularity, if there is enough time, this thing is worth doing. In addition to decoration, the fence selection of wedding, learning car and several other markets also have room for growth.

But the fence to expand in the country may encounter some problems, decoration is a strong local property services, to know more about the local service good, need time to visit, rally popularity, so they expand the market outside Shanghai, with happy net such community cooperation, there is complementarity.

such as the fence to do the community and do e-commerce, and the effect is good site, currently looks relatively small, it chose a rigid demand for the field. Generally speaking, if the community does E-commerce, I suggest a collaborative approach. It is difficult to do e-commerce, procurement, warehousing, logistics, distribution, promotion, and so on, very complex, with the Community business does not matter, experience can not be copied over.

So, often the more special the industry the easier it will be e-commerce and community integration to do a successful job. Tiger nets targeted by the NBA relatively narrow, with the net is not the same level of community, this vertical area, if the business and there are comments, and related products, you can maximize the user to establish relationships with you, increase stickiness. As you translate this mode can also go through, there are communities also have e-commerce, also depends on the characteristics of the translation industry.

In fact, the business model of the community website is quite clear, the main is: advertising, value-added (such as virtual products in the game), as well as E-commerce split. The latter in the United States has been very mature, in China where the goods do well, that is, and some navigation sites such as CPS, CPA divided.

And E-commerce want to turn to do the community is very difficult, a salesman to sell things to patiently cultivate customers interested in the topic is difficult, their previous thinking is often to let users to consume, and then leave. For example, Taobao's lake, commercial flavor is heavier, mainly sellers in the above. Jingdong Mall of the community, there will be such doubts, some articles will suspect that the gunman wrote, not true. This is how DNA determines the difficulty of merging. If an E-commerce site makes people wonder if its information is real, it may even be suspicious of the product provided by the site. For companies such as Dangdang, I think the best way is to work with a community like watercress.