If the "abnormal low price" is a marketing stunt, then how about a 20% discount?

Source: Internet
Author: User
Keywords Dimples
Tags .mall discount example it is learned market market price marketing

This news (reporter San Yuwen odd) liquor, wine sell "abnormal low price", still not enjoyable? The price of wine is further reduced by 20%! After the introduction of some wine last month, "abnormal low price", the reporter recently from the "Hundred Brewing nest" learned that the mall will be reduced from 23rd to all the retail prices of liquor and wine, the overall price of wine products will be down about 20%.

Yesterday, a reporter logged on to the website found that many wine products prices have been significantly adjusted. For example, the market price is 188 yuan Shixian taibai new flower porcelain, before the mall price of 138 yuan, is now 118 yuan; a market price of 120 yuan of Andean Sunshine Cabernet Sauvignon Red, before the mall price of 75 yuan, now is 55 yuan.

If the "abnormal low price" is a marketing stunt, then the price reduction of 20% and why?

"Hundred Wine Nest" in charge of Wang Liri said, the net purchase form itself can reduce the added value of commodity circulation, coupled with the downward price, the aim is to let the price of wine products in the mall to drop in place. "Hundred Wine Nest" site was born of the original intention, is to directly repay netizens and consumers, to provide them with reliable quality, reasonable price of wine products, to create liquor products of the civilian network to buy channels.

It is understood that the launch of the newspaper, Chongqing 100 degrees and Chongqing Bai wine Cellar jointly created the "Hundred Brewing nest" wine online shopping mall (http://jiu.icq100.com/) launched, caused the reader's great concern. Rough statistics, the current "Hundred Wine Nest" online mall daily average number of visitors more than thousands of times, telephone consultation volume around 70.

In the purchase group, in addition to a small amount of personal purchase, there are many buyers demand and sourcing businesses. There are also some readers of the "Hundred Wine Nest" sales Model raised questions, this newspaper also on the main questions to understand and answer.

Reader questions

Mr. Shaw: What is the relationship between the "hundred breweries" and the commercial newspaper?

Hundred Wine Nest: The business newspaper is only responsible for the "hundred Wine Nest" product quality and price supervision. Once found to be inconsistent with the publicity, you can call 15922668098 to contact the commercial press. If the situation is true, the business report will be exposed.

NET friend "fennel beans": "Hundred wine nest" wine sell cheap, is true wine?

Hundred Brewing Nest: the company and domestic and foreign hundreds of well-known liquor, wine manufacturers have established supply cooperation agreement to ensure that the sale of liquor stores are supplied by the original manufacturers, wine are 100% original imported wine, and can provide formal invoices.

Mr. Zheng: How do you deal with the discovery that it is counterfeit wine, or that wine is more expensive than other places?

Hundred Brewing Nest: if the purchase of counterfeit wine, once the determination can be 10 times times the amount of merchandise coupons returned, can also be reported to the industrial and commercial sector, if the price of the mall products than other channels, can also report. Once verified, Bai wine cellar will be rewarded to the informant, and one months of orders for the return of the difference.

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