IFA perspective: The highest degree of attention to the "wisdom" to create a model

The first half of the home Bo will be the curtain, after a short break, the upcoming opening of the 2013 IFA (Berlin International Consumer Electronics exhibition) to become the second half of the most High-profile home appliances event. Last year, to Dili, Haier, the United States and other representatives of the Chinese household appliance enterprises, with the ice washing products in energy-saving, intelligent and other aspects of the upgrade, to bring great shock to the participants. From this year's major brands of preheating, around energy-saving, environmental protection, intelligence and other aspects of innovation and upgrade products will still be the main point of view, Dili and other flagship innovative technology and international quality of home appliances brand is still hot. (Figure for IFA2012 annual home appliances innovative products--emperor Italian three-door refrigerator) IFA China innovative Appliances brand international arena for innovative appliances has been the focus of the IFA, since 2009, the Chinese innovation and wisdom of the "China Home Appliances Innovation Award" ceremony began at the IFA in Berlin, the award by the international and domestic well-known enterprises at the same time, European institutions have been highly valued and supported by the Chinese and foreign media have been unanimously recognized. Since then, IFA exhibition has become the perfect platform for China's home appliance enterprises to show their innovative strength to the world. As a representative of China's electrical appliance Enterprises ' scientific and technological innovation strength, the 2012 IFA exhibition, the Imperial brand and refrigerator products successfully picked the "annual most growth power appliances brand" and "Annual Product Innovation Award" two honors. In the product innovation level, the emperor by virtue of industry-leading research and development capabilities, the refrigerator humanized interior, intelligent function and European fashion appearance of the combination of innovation, at the same time in the past, such as the light and fresh, silver ion preservation and other based on the original cloud preservation technology, to achieve the refrigerator in the technical field of a new upgrade, set a new quality benchmark. Brand development level, the emperor is adhering to the high-end positioning, go to make the road of home appliance industry boutique, and through open innovation, integrated innovative way to its high-tech, cost-effective and other brands to form a difference, to achieve the value of the product upgrade. In the commitment to pull market demand, to achieve economic growth, while the role of the leading industry in scientific and technological strength, Dili brand more shoulder to explore energy-saving technology, the mission of creating intelligent life. 2012IFA Emperor Degree of the two awards, marking the Chinese home appliances innovation is not a slogan, but based on the entire manufacturing industry, the solid foundation of refinement, this refined feature is also infiltrating the value of the Emperor brand concept of the gene. (figure for the emperor of Lin Ling-Ling endorsement brand refrigerator, washing machine) emperor degree of innovation and technology achievement brand speed increase as the leading innovative strength of high-end eco-appliances brand, Dili since the introduction of the 2011, its high-quality, internationalized development line gradually clear. From Japan Sanyo manufacturing process in the commitment to excellence in technology and lean manufacturing, innovation and integration of the national electricity users to the pursuit of quality of life, intelligent, environmentally friendly eco-appliances as the core product line, combined with precision-intelligence frequency conversion, refined intelligence, smart microwave, such as the world's leading intelligent ecological technology, Contribute to meet the needs of users of health and environmental protection of household electrical appliances products, for Chinese users to bring comfort and quality of life experience. 2012, the Emperor of the internationalization of higher quality brand development line into a more mature stage. From the IFA Annual Product Innovation Award to the same year to become China's Polar research team designated products, Dili refrigerator in product innovation and refrigerator industry upgrade in the leadership of the status is confirmed. Again to highlight its "high-quality refrigerators" of scientific and technological innovation strength. 2013, the Emperor in the brand development has taken a pioneering step, a big signing international superstar Lin Chi-ling for its ice, washing products endorsement, for the emperor's internationalization of the brand increased weight, for product innovation to provide a more stylish, international brand endorsement. We are not difficult to find in retrospect, the spirit of scientific and technological innovation in products to upgrade the ideas, by virtue of internationalization and high-quality development routes, as well as "human-machine nature, blending symbiosis," the brand concept, Dili has become high-end, international appliances brand representatives, but also quietly become "high-end eco-appliances" leader. Industry experts predict that the 2013IFA exhibition will be reelected the most Innovative new product award, resulting in more extensive international market attention.