Ikea launches Uppleva TV to kill into TV market

According to foreign media reports, Ikea, a Swedish furniture company, will formally launch its Uppleva TV solution in Europe later this month. Ikea will also use this to kill into the television market, and its future development momentum, we will wait and see.

With Uppleva TV solution, IKEA will become a full-fledged electronic equipment manufacturer, with Samsung Electronics, Sony and other companies to launch a direct confrontation. Ikea in the external display of its Uppleva TV solution, immediately in the market caused a stir, and incur countless ridicule. Electronics fans protested, "Ikea TV?" Who will buy this product! ”

Ikea released a video last Friday. This video will provide a clearer picture of the Uppleva TV solution. Uppleva is a smart TV that supports Wi-Fi. The Uppleva is equipped with LED backlight display, supports more than 1080P resolution, and 400Hz reaction time. In addition, Uppleva also has a standard interface to connect auxiliary equipment, such as UBS, HDMI and so on. But Uppleva TV solution is not just a TV, it is a complete media center, including embedded Blu-ray/DVD/CD player, 2.1 surround sound system, and additional storage space.

The biggest advantage of the Uppleva TV solution is that all the wires are perfectly obscured and cannot be seen by the naked eye. "Ikea's idea is to sell a complete TV solution that combines and integrates televisions, stereos and furniture," Massere Goodforid, the Uppleva project leader, said in Ikea's promotional film. This is truly unique in today's markets. "There is news that the Uppleva TV solution will be sold in selected European markets this month, at a price below $1000 trillion."

Jordan Selburn, chief analyst at IHS Isuppli Consumer Electronics, said in the Jordan Selborn that "the product is not very interesting, but there are several bright spots." Technically speaking, the product has no new ideas. Ikea just put a third party TV into some furniture. But on the other hand, it's worth noting that Ikea feels the technology is ripe for the company to get involved in the field. ”

Obviously, Ikea believes that the TV's selling point is no longer the display itself, and Selborn the same view. In addition to the ultra high-end television sets, other television sets in the image quality difference is not very obvious. From the price of Uppleva TV solution, the difference is mainly reflected in the channel, convenience and appearance. On these issues, IKEA can just take advantage of itself. "In fact, Uppleva did not make any technical breakthroughs," Selborn said. But Ikea thinks it's a good time to talk about TV technology. ”

Perhaps that is why Apple is eyeing the TV market. It is reported that Apple will be involved in high-end TV market this year. And Ikea's current flagship market is the low-end market.