Implementation strategy of Dongguan network promotion

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At present, each industry market competition is becoming more and more saturated, how to achieve the maximum popularity with the lowest cost is the urgent problem that every business owner needs to solve. Traditional newspapers, television, plane and other promotional means tens, hundreds of thousands of or millions of investment, not the average small business can afford. Therefore, small and medium enterprises need more Internet promotion. Most small businesses, whose customer base is generally concentrated in a particular city or region. So I will be the title of this article for Dongguan Network Promotion (website promotion) Implementation strategy, the purpose is to talk about small and medium-sized enterprises in the region for the specific implementation of network promotion strategy, the use of corporate web site as a promotional carrier, four steps to describe the specific implementation of Dongguan website promotion strategy. These four steps are: prophase planning, network construction method, effect evaluation, maintenance correction.

First step: Early planning, at this stage, we have to solve two problems. As described below:

1, the company's products or services, in the local market demand?

Answer: There is a need to have a market, the truth is very simple. How do you know about this information? You need to collect and count the data. Through the search data of search engine, the community of the local people, the major business platform on the local supply and demand information, offline market research and other aspects of data collection, effective analysis and statistics, make the right judgments.

2, the company's potential customers, to understand the window of the enterprise there?

Answer: Most small and medium-sized enterprises in the beginning of the formation of a house in the dark. How to let potential customers find the existence of enterprises, the key to see the company for customers in the window position lit a few lights. So, the problem that the enterprise wants to solve is, where is the window? We all know that the Internet is the entrance of the search engine, the vast majority of people on the Internet to search for information used by search engines, the largest number of visits are the major portal sites. Enterprise Supply and demand information are concentrated in a number of large-scale BtoB e-commerce sites (such as: Alibaba, Hui Cong and so on, the individual buys and sells the commodity to go some large-scale btoc or the CTOC business website (for example: buys the wheat net, the Taobao, the ebay net and so on), but also has each kind of specialized profession website (for example: various chemical websites, building materials website, Training websites and some forums can also amass a lot of popularity online, and some of the most popular websites. These are the network of enterprises to promote the availability of Windows, you for customers in these windows to light the lights? Of course, the more windows, the greater the visibility of the enterprise, which is easy to understand.

The second step: The network construction method, refers to is the website in the design establishment process how conforms to the network promotion request.

Enterprise network promotion of the most important propaganda carrier is the enterprise website. Web site to meet the basic needs of network promotion, directly affect the effectiveness of corporate network promotion. What are the characteristics of a website that needs to be promoted? The following are ranked according to the importance of various factors (the most important factors in front) to describe the Web site to promote the characteristics of the website should have:

1, Web Access speed, we must remember that no one will open for the enterprise site and wait for too long time (within 10 seconds).

2, the actual content of the website, is a potential customer understanding of the company's Handbook. If there is no practical content, it is impossible to retain customers.

3, website compatibility, internet browser various, if the enterprise website in IE 6.0 normal, and in IE 8.0 browsing, the situation is very bad. This is to keep customers out of the door.

4, the website beauty degree, conforms to the populace esthetic viewpoint, lets the customer look at the content time, the eye can loosen slightly. If you must design according to your personal point of view, the website becomes the ornament that is placed at your desk. Suitable for you but not for most of your customers. If you are very experienced, that's a different story.

The third step effect evaluation, we found the publicity window, and the corporate propaganda vector designed to meet the requirements of network promotion, we now have to do is the effect of evaluation.

The network promotion effect appraisal needs to carry on through two aspects, first is the website own Access data analysis, the website own access data, generally is through the website to visit the statistical system to complete, this needs to the enterprise website installs the Access statistics system. Can clearly see the site's daily number of visitors, portal sites, search keywords and so on content.

Second, the number of customer calls, the number of transactions and other substantive business analysis; This is easy to compare, in the implementation of the network to promote a few months before and after the statistics will be clear effect.

Step four to maintain the changes.

After the enterprise network promotion, has the real effect, that needs us to further strengthen the network promotion effect, to find more propaganda window, consummates the enterprise website construction. If there is no effect, then we need to find the crux of the problem, is not enough publicity window? Or did the visitor stay? Or is there an advantage over the company's services or products? Discover and solve problems.

Dongguan Network promotion, website promotion Implementation strategy is introduced here. To sum up, only from the general direction to comb (regional) Dongguan Network promotion process and implementation of strategic issues, due to limited space, can not be more in-depth details to talk about. Enterprises to promote the network, in improving their own enterprise construction at the same time, the choice of a technical, experienced and responsible network partners is very important. New network Thank you for your attention, I wish you the best!

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