Improving the brand is more important to the development of small business

According to the news, Alibaba Group announced that "small business spokesman" will lead the domestic star small enterprises to attack the "Made in China" brand war, in line with his conditions customers can get and Alibaba together in the CCTV prime time to play advertising opportunities.

"From last year to now, small enterprises have paid attention to brand building, but a small profit makes us not easy to put ads." "Beijing Xiao Chen Oriental Science and Technology Development Co., Ltd. General manager Zhanglianjun said." For now, there are more than 30 million small enterprises in China, but the small enterprises with their own brands are less than 20%, and the pain of the brand is a common problem faced by small enterprises. And in the increasingly transparent cost of today, improve the brand, service value-added for small enterprises is also particularly important.

In Zhanglianjun view, the brand can help product sales and occupation of the market, the formation of a certain degree of visibility and reputation, enterprises may use the brand to expand the market, stabilize the price of products, avoid price war, help market segmentation and new product development, maintain competitive advantage.

At present, the amount of the CCTV ads in the enterprise millions above, if in the prime time, the cost will also multiply, is undoubtedly small enterprises can not afford.

"Small business pain is the pain of Alibaba, if a single small enterprise own strength, obviously can not achieve in the promotion of CCTV, Alibaba is willing to integrate its own resources, leading small enterprises to achieve the common brand promotion." "The head of Alibaba China Division said.

According to the introduction, Alibaba this year "Small Business brand war" will be integrated, including CCTV set of golden section and other network media resources, the rate of hundreds of small enterprises "holding regiment" attack. Prior to this, Alibaba has also successfully led the domestic nearly thousands of small enterprises at a very low cost group in the Fiery Expo Private Pavilion debut.

"We bring small businesses together, we get into groups, do things they want to do but can't do, do things they want to do but can't do." Alibaba's PR director says small businesses can burst into huge bursts of energy.

As a small business spokesperson Alibaba, hope that through the convergence of the strength of many small enterprises, to hold a group of small enterprises do not inconvenience to do, a small enterprise difficult to do many things, strengthen the exchanges and cooperation between small enterprises, to achieve the self-management of small enterprises, self service and sustainable development.