In-depth analysis of the 9 major misunderstandings of microblog marketing

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We have a lot of success factors in Weibo marketing, but there are some common problems about failure and some mistakes, and I believe everyone is the same. So this article will give you an analysis of our microblog marketing when these common mistakes you did not do it again.

1. Content

When you don't have a lot of content, you want someone to add you as your fan. In fact, this is not realistic in the process. Because you are not today to your users, your potential customers, your friends to provide valuable information, others will not add you, pay attention to you. Because in this process your content is the most important.

2. Quality

Often send some words that are of no value to others. This includes content that doesn't matter whether it's in the industry or the information, and it doesn't make any comments about the content of your users or your friends. Even they will quit, not to be your fans and not to be with you. Because you can't provide valuable information, why should others pay attention to you and become your fans?

3. Number of concerns

We found that many microblogging concerns are larger than the number of fans. It is easy to focus on others at this time, but at the same time others will see you as a worthless microblog. They will naturally not add to your fans. Because of your concerns, the number of fans, and the number of articles you post, this is intuitively displayed next to your profile, so let's try to make our fans larger than we can count.

4. Title

The publication message does not have any label headers. Many of our friends send a lot of content every day, but 140 of the content of the conclusion is what, in fact, we can add a # Word, explain our hot topic is what, to explain what we want to publish content, so that a lot of people suddenly pay attention to it.

5. Products and Services

Microblogging only introduces products and services. Many people marketing for marketing, so only introduce the company's products, so in fact, it is not for many customers do not buy our products and do not know our products and companies, it is worthless, so you only sell for sales, then your microblog is not so many people pay attention to, because after all, buy the person is less. People who are concerned need to use information other than your product to become your users.

6. Personal mood

Send some personal feelings on a company or work microblog. Many people think of microblogs as a place to vent their emotions, which is the biggest mistake. Many people forget their identities on the internet, and they forget to publish their identities online and add a lot of friends around. So a lot of people will see you vent, dissatisfaction with the company, dissatisfaction with the boss of this information, they will pass this information to others. So in the microblogging marketing of the most taboo this part.

7. Post forwarding

Just forward others ' tweets without any personal insights or comments. Many people do not have their own ideas, do not have their own opinions, forwarding others, but in the process of forwarding he did not publish any opinion, this is a biggest taboo. You forward can, the forwarding process has two small principles. You can put his text in your microblog @ this person. Because this microblog article content opinion and opinion is someone else's, then @ corresponding user, let others know you reprint his corresponding content, equivalent to add a link to others. But if you reprint the text, you have to add some of your own insights, even a little bit, about his views.

8. Picture

Pure typing, not with pictures, this will put others have visual fatigue. You can send some beautiful scenery. But it's worth noting that we upload picture sizes too much to affect the browsing speed. This can make many users dislike you because users are eager to know what you are writing. A lot is through the mobile phone, so browsing speed is relatively slow.

9. Promotional Links

Post each message and add a link to the promotion. It said not to sell for sale. In fact, you do each add links to promote the link that is wrong, the same, users are disgusted with this approach.

The above 9 points we often make in the microblog marketing mistakes. So through the explanation, everyone should try, microblogging marketing we have just begun, you need to take what you have learned to practice and then turn the experience into your own things. For some just getting started friend this is more difficult, this part of friends can go to love to ask me forum to learn some basic knowledge.