In the era of mobile interconnection, bat three giants who will not easily concede

Editor's note/Mobile Internet era, bat three giants who will not easily concede. Although the current view, the first micro-letter success, but Baidu extravagantly bought 91 mobile phone assistants, and Ma Yun also "retired" after the initiative for the "platform" hair cannon.

Similarly, NetEase also sharpening, ding lei because the letter progress is inferior to Italy and in the internal hair, as for the 360 series, has not yet taken to the Grand Youni, also is Goonies, wrestling unceasingly.

The commercial warfare of mobile platforms has been white-hot. Please pay attention to this special report

The power of the Group Three Swords Open

MA: Micro-trust does not represent the future

Ma Yun retired, "wireless first" strategy just one months, and then can't wait to speak out.

November 21, between the "Full Moon" birthday, Ma Yun and Lu with a number of stars and fans for the "platform", during which the stage screams constantly. According to Lu, the number of registered users has exceeded 10 million after one months of posting. The number of active users increased by 500%, the mobile phone Taobao public account platform "Micro Amoy" the number of public accounts has more than 1 million. The number of users of the mobile phone Taobao exceeded 400 million.

May 10 Lu took over as CEO, then ushered in a tough battle: take the mobile market. At an internal executive meeting in October, Lu made clear that the company had entered a "combat readiness" and said the company had identified a "wireless first" strategy, with any product and application giving priority to wireless applications. He said that next, Ali will not only from the previous successful business team to deploy staff and resources to strengthen the wireless team, but also require all staff work goals should be related to wireless.

All in strategy

"Now the industry has a misunderstanding, the micro-letter deified, thinking that micro-letter can do anything." In fact, an app can't solve all the problems, and any application has its first attribute. ”

Ma Yun does have a big mouth, but rarely does he attack rivals directly. This time, he stabbed his fangs at his esteemed "little companion", MA. "Wireless has just begun, and micro-letters don't represent the future. Ma said.

An Ali internal staff told the "China Business newspaper" reporter, the former Wang Wang did not do QQ, because Ali had not seen Wang Wang as the main battlefield, only as an auxiliary tool. And now with the micro-letter of the war, Ali has moved as the main battlefield of the group, all the strength of the strength to this focus, "the group of force, the results and want want of course is not the same." ”

"The crisis in wireless internet is that we have only a little space and opportunity." "Lu said," There will be no phone, no text messages, only data, we see, I think peers have seen. To this end, Lu presented a slogan ――all in. All in this argument because of "Texas Poker" and popular, its meaning is mainly refers to all inputs, go all out, indomitable.

After determining the strategy of wireless priority, this one months time, the Ali department frequently Liang Jian.

First on the product line, Ma Yun announced farewell to "micro-letter", stop using micro-letter, and mobilize all staff participation, each employee issued "Plus 100 Friends" death order. November 10, the mobile phone Taobao public account platform "micro Amoy" to non-Taobao businesses and individuals officially open, the promotion of "micro Amoy" is Taobao in the mobile phone side of an important step. November 13, Alipay announced will pay the treasure purse as an independent brand development. Ali Small Micro Financial services group boss Pengley said, put everyone pockets of the wallet eliminated, is Alipay's ultimate goal. November 18, Alibaba Group announced that the purchase of its Taobao service sellers will be a built-in Ali mobile service platform and Aliyun OS smartphone. One prerequisite for receiving a mobile phone is that the seller must first order the service package.

In addition to one major release, Ali Group also occasion "double 11" to the mobile end of the onslaught. As the senior vice president of Alibaba Wireless Division Wu Yuming said, using the "double 11" of this "extreme" online shopping case, to promote the real development of mobile electricity business. In the "Double 11" period, mobile phone Taobao, cat, and so on Ali's mobile clients fully participate in the "Double 11". The company is willing to invest heavily in the mobile Internet users, the introduction of a variety of red envelopes activities.

"Now the industry has a misunderstanding, the micro-letter deified, thinking that micro-letter can do anything." In fact, an app can't solve all the problems, and any application has its first attribute. Baidu is search, Taobao is shopping, micro-letter of the first attribute or social. Ali insiders told reporters, based on this understanding, Ali department in the mobile end will focus on grinding, mobile Taobao, pay treasure purse three swords.

Lu said that the mobile phone has become an important part of life, the user is changing, Ali must follow the whole society, technology and customers to move, to enter the wireless. Alibaba does not do wireless for E-commerce services, the next 10 years of important direction: E-commerce to Wireless services, to support exchanges, micro-bo and gold. LU is still relatively weak, but the rapid improvement of the results show that some of the innovative features of the contacts to make users feel useful. "The difference between the letter and the micro-faith lies in the relationship between people, Alibaba has been creating a new relationship, the development of contacts will not follow the micro-letter." ”

Grinding swords with all your strength

Contacts, mobile phone Taobao, Alipay Wallet is Ali to move the three swords, Ali has been from the state of war into the state of warfare, the group's strength in the grinding of these three swords.

Mr. Ma led the Ali department executives are active in the contacts. Shortly before the interview with Pengley, Pengley met the first thing is to add friends. At the same time, Ali employees in the "100 Friends" under the weight of the task launched to build network. Now, if you want to contact Ali's employees, the best way is to socialize. It is understood that the next contact will also get through Taobao, Alipay and other services, sharing Ali the original user and data information, account operators can better manage their users and fans through the platform.

In addition, Ali also teamed up with operators to launch a mobile phone internet access to avoid a single plan.

30% is a line, Lu stressed: "As long as the fortunate to eat the market share of 30%, the market will be better product experience, wireless internet also has hope." ”

Mobile Taobao is Ali is the first mobile phone end of the application to achieve breakthrough, the current mobile phone Taobao client users have exceeded 320 million. Ali Senior Vice President Wu Yuming said, will be more groups in the PC Internet side of the advantages of resources and applications integrated into the mobile phone Taobao. "The future of the mobile phone Taobao is not only a shopping software, but also integration of Alibaba Group, including the cat, the cost, Amoy points, such as the use of a variety of life services, is a can stroll, can play, can make friends with the personal life assistant." ”

In the use of "double 11" continue to activate the mobile phone Taobao at the same time, micro-Amoy version of the new line will be on the phone "recycled taobao." From the functional point of view, micro-Amoy for users, will meet their experience of sharing interactive friends, for businesses, you can obtain the user's behavior related data, in order to make business strategy adjustment.

The third sword is the Alipay purse. Since Alipay has announced that Alipay will operate as an independent brand, it is moving more and more in the mobile market. The biggest strength is to play "free card", pay treasure purse to transfer between accounts, will be unconditional free, credit card repayment, transfer to the bank card is also free. For the next promotion strategy, Genming told reporters, "We will have a large-scale push group, the main catering, retail industry." Genming also said that Alipay wallet would also use Alibaba Group's strong ability to push and fight together.

From these three pieces of business initiatives, Ali will be the group's power to focus on these three swords, in order to pry open the mobile internet market, to obtain a real sense of security. It is understood that the December Ali department in the mobile end will have greater action.