In the digital age, even CeBIT is in transition: new opportunities for ICT

Grand Greenword (Glenn Greenwald), at the pinnacle of his journalistic career in June 2013, the Guardian of the UK, the first to fly to Hong Kong and win the trust of Snowden, became the number one reporter for the prism Gate event.

March 2015, he will appear in the 2015 Hannover Consumer Electronics, Information and Communications Expo (hereinafter referred to as CeBIT 2105) keynote speech, talk about the current global digital, Information age, information and data security facing the grim situation.

To invite a journalist to disclose the world's most important secret of national security and intelligence scandal, speaking at one of the world's most prestigious ICT exhibitions, Oliver Frese, a member of the board of Directors of Hannover Messe, is part of an effort to cebit the transition to an event that has been independently held for nearly 30 years.

As the organizer of the CeBIT exhibition, Oliver Frese said: "CeBIT transition is imperative."

Media in various countries to participate in media warm-up activities

"Smart fridge" is not a cebit.

"Smart refrigerators are not internet things, they say refrigerators can help me buy milk, but I don't like this ' smart fridge ', so the internet of things is not what I want." Oliver Frese says the smart fridge in the ICT industry looks like the representative of the Internet of things, but he has stressed countless times that CeBIT is not a show for such a networking of things.

Oliver Frese also said, "We are not that lively, noisy exhibition", although the participation in CeBIT may not be so colorful, so lively, but CeBIT will not become the kind of relying on gimmicks or even near-entertainment content to please exhibitors or visitors to the ICT show.

Oliver Frese, it seems, is mocking the International Consumer Electronics Show (CES), just held in Las Vegas, the world's largest consumer electronics--full of games consoles, PCs, tablets, mobile phones and related peripherals--but CES is also in transition.

This consumer-level exhibition is increasingly invading the ICT industry, not only did the organizers focus on attracting emerging countries such as China, but also increased exhibitions in emerging ICT sectors such as enterprise and business it, IoT, cloud computing, large data, social networking, and One-fourth of CES 2015 of exhibitors from China, Samsung, Panasonic and so on show the next generation of things networking design, At&t ran to show the At&t Work Platform (to deal with BYOD Enterprise Mobile Management solution).

These are the industry's most potential development direction, CeBIT saw, CES also saw, the difference is, Oliver Frese that CeBIT do more professional, serious, "the extent of horizontal expansion, for exhibitors can play a greater value."

"CeBIT less colorful (toys), few ' noisy ' products, but we are more beneficial to the IT market. "Oliver Frese believes that no other show brings together all the most important trends in the IT and ICT sectors, and on CeBIT," people will see how companies look at Digital, information-based development and how they adapt to the future. We are providing the purest form for the digital inspiration of the enterprise. ”

Oliver Frese says CeBIT "Focus on the enterprise-level market, give the supplier to show the complete value chain, the whole ecological environment of the information solution space and the possibility", it integrates the "academic, economic, technological, media, and other knowledge, industry areas of joint efforts, including industrial development, International cooperation, standard establishment, business negotiation (multiple Intelligence) "-" The real future is in the business-to-business domain, which is our core. ”

Clearly, CeBIT wanted to convey this message: what looks lively, novel and noisy is nothing but "a fridge to buy milk", and what CeBIT to do is to keep the fridge truly abreast of trends in it and ICT, such as "not only buy milk, but also the health of the family , buy different Milk ", and thus produce real value.

"What we need to do, for example, is to focus on every component of IoT, on every value chain, from the desired terminals, to the data storage technology, to the data center and the entire ecosystem, and to let people know about the possible new business model of IoT." Oliver Frese said, "CeBIT 2015 will become the home of the Internet of things", this is the CeBIT strategy.

It is this strategy that has brought many CeBIT "old friends" back.

"VPN" security calls developed by Vodafone's subsidiaries

Focus on business-to-business and digital age: old friends are back.

Focusing on the industry value chain, or "eco-environment", is an important strategy for CeBIT to win the return of old friends such as Minolta, and the transition to "d!conomy (digital Age)", based on the business-to-business domain, has strengthened the will of these enterprises to return.

"Minolta and CeBIT have been working together for many years, but we once left CeBIT because it doesn't focus on the business-to-business business we're focused on." "Olaf Lorenz, general manager of the International marketing department at the Minolta European Business Solutions Department, said in a January 28 CeBIT 2015 Media Preview press conference that CeBIT had deviated from its" course ".

But in 2014, after nine years of Minolta's return to the CeBIT show, Olaf Lorenz said it was because CeBIT could showcase the real, complete value of a business-to-business business and focus on business-to-business industries.

"The business-to-business sector is the real industry for the future," says Oliver Frese, and "d!conomy" is a key factor in triggering the "money" scene, so the CeBIT 2015 theme is identified as "d!conomy", " We are in the doorway of the digital era, CeBIT to promote the field of business-to-business, to bring people a digital, information-based world. Oliver Frese said.

CeBIT how to do or express the meaning of "d!conomy"?

The exhibition is certainly an essential link, Oliver Frese said that in Hall 3rd will show the ECM (Enterprise content Management) related technologies, including "How the enterprise management of text information, how safe, convenient management content" and so on; 5th is the content of ERP, CRM, HRM and other enterprise resources and relationship management. 6th Pavilion "can avoid enterprises may suffer from the loss of billions of dollars", it focuses on cybercrime, security and other technologies, it is worth mentioning that security is one of the important topics of CeBIT 2015, Oliver Frese that "security is not just a password, It's about comprehensive, integrated security solutions, even the integration of things and security. ”

In addition, there will be many new technologies, new products, new concepts and new solutions, especially integrated solutions, in cloud computing, large data, embedded software and chips, computing centers, information security, IoT applications, and business-to-business.

The concept of digital economy and the determination to cebit the digital economy based on business-to-business there is a greater appeal to exhibitors – those that are business-oriented and commercial – for example, Microsoft's exhibition area will create a record high, and IBM will invest more (and even invite customers from China) to participate, Companies such as SAP, Alcatel-Lucent, Samsung, HP, Intel and others that are not very enthusiastic about the show will also be exhibiting on a considerable scale.

Beyond the level of technology exhibitions, CeBIT 2015 found China, the digital era's upstart, to become a partner for the show this year.

A hard drive that requires a password and ID card can only be seen on CeBIT.

Will China help CeBIT to create more glories?

2576 square meters of the central pavilion, a total of 13000 square meters of Chinese enterprises exhibiting area, including Huawei, ZTE, CEC, CETC, TCL, Datang Telecom, Oriental Communications, Beacon Technology, SMIC, the exhibition of communications, Jindongfang, waves, East Soft, Nari, Fujian in the sea, Shenyang machine tools, such as the 22 famous Chinese enterprises, Chinese enterprises exhibiting enthusiasm.

China's guests are also showing a high standard, in addition to the People's Republic of China Deputy Prime Minister Ma Kai and German Chancellor Angela Merkel to attend the opening ceremony, Alibaba founder and chairman of the Board of directors in the opening speech, the chairman of the Neusoft group Jiren, Millet Technology Chairman and CEO Lei, Wave Group chairman and CEO Sun Pi attended, coupled with an absolutely high standard "2015-year Sino-German ICT summit."

"China will certainly become the outstanding partner country of the 2015 CeBIT" is not an empty word, but on the list of companies, these are known as "China's digital era leader enterprise" enterprises and their leaders, only in the past decade, the rise of the "ICT upstart", there are foreign-periodical media to Alibaba, Millet and other enterprises can represent the ICT industry and the trend of the digital era of doubt.

Oliver Frese that China is already the fastest-growing country in Asia and that it companies in China are becoming more and more outstanding, and that Huawei, ZTE and Alibaba have become representatives of digital solutions, especially Alibaba, which has created the world's largest business-to-business value chain.

China's ambassador to Germany, Smind, said that in the mobile Internet, large data, cloud computing, intelligent solutions, Internet of Things, China's society and industry have made innovative development, launched a new business model, the emergence of unprecedented enterprises and solutions.

"2013 China's e-commerce turnover income of more than 10 trillion yuan, business-to-business domain created 8 trillion of the market revenue, China has increased the information, industrialization and integration of the development speed, product, industry, more and more intelligent, science and technology and daily life, social development and closer relationship, which makes China and the global cooperation , the global supply chain has established a close relationship. Smind believes that China is a trusted partner for both Germany and CeBIT in the production, design, development and service of ICT products.

Cooperation with China, for CeBIT, it is not just CeBIT 2015 years of expectation, but the full and full cooperation of CeBIT with China, a large and fast developing economy, which will help CeBIT form a model of cooperation with the world's most active and equally concerned with the digital economy, It will also pull more countries like Germany and China, which attach great importance to the SME economy, to participate in the CeBIT.

In general, China has become a partner country for CeBIT, and its efforts will not only help CeBIT pry the huge market of the digital economy of China, but will also show "how the digital age will profoundly influence the development of a country, a society and an enterprise" and "(we How to enter the digital age. " This, of course, is also an excellent opportunity for CeBIT to attract emerging economies and their businesses.

PostScript：

CeBIT is still the most important ICT show in the world.

"January to Las Vegas to attend the ces,3 month is the cebit,6 month of Hanover in Germany will inevitably be in Computex." "This is the" Global Participation Guide "by senior journalists in it circles who have been hailed as the world's three largest consumer electronics exhibitions. Like the Three Tenors in the vocal music world.

But now, these three exhibitions are invariably in transition, cloud computing, Internet of Things, smart devices, social networks, Mobile is a high-profile replacement of traditional PC and computer peripherals products, become the core theme of the three exhibitions.

CeBIT is more "radical", targeting enterprise-class markets, focusing on business-to-business opportunities, and by inviting and coordinating exhibitors to showcase the "ICT full value chain (rather than the intelligent ' fridge ')", put forward a new "d!conomy" slogan that can guide the ICT industry and even social trends, CeBIT's transformation is firm and fruitful.

If it's just a consumer electronics show, China will never be a partner to CeBIT 2015, not to mention such a strong "country engagement" because China's it and ICT markets are targeting business-to-business, corporate and business, smart devices, and are intended to achieve "the entire social , the upgrading of various industries "-this is the industry and information technology" two integration "the fundamental goal.

If it's just a look at "equipment (toys)", 2013 CeBIT could not reach the astonishing level of 82% professional visitors, Microsoft, ZTE, Huawei and other companies will not invest in a huge effort-the three companies currently in the consumer market, the focus of all the attention of the mobile phone is the "Bar Show" ( Barcelona MWC World Conference on Mobile Communications) ".

If it is not for the ICT industry has a great insight, CeBIT organizers, not to give security the topic of such a high degree of concern, not only to open up venues for interpretation, but also invited the global security companies in various fields to participate in the exhibition. Of course, the participation of Grand Greenword (Glenn Greenwald) has been the best example (unfortunately, Snowden is unlikely to leave Russia's land).

So CeBIT is still the world's most important ICT show, and this year's CeBIT 2015 wants to tell us that "the digital age has come, business-to-business and the enterprise-wide market, with endless potential and ' money '."

(Responsible editor: Mengyishan)