In the Internet age, O2O community convenience stores are becoming the focus of the retail industry.

Absrtact: In the mobile internet age, O2O community convenience stores are becoming the focus of the retail industry. In March this year, Beijing East announced that it has been holding thousands of convenience stores nationwide, to open a new situation in China's retail sales; Extend service to the last kilometer of Shun Fung Hey

In the mobile internet age, O2O community convenience stores are becoming the focus of the retail industry. In March this year, the Beijing-East announced that it has "held hands" in tens of thousands of convenience stores nationwide, to open a new situation in China's retail sales, extending the service to the "last kilometer" of Shun Fung "Hey Guest" also spread overnight, of which, only Hangzhou has more than 50 outlets. Recently, the Hangzhou Local enterprise Bless Kang Group, also in Hangzhou opened the first 3.0 version of the Community convenience store "Bless the Store".

What has happened to the Community convenience stores that have caused a great market concern? What conveniences can they bring to consumers?

Convenience store Face

A few days ago, the reporter found in the Taiping Gate Straight Street, the first "bless the Store". Shop, all kinds of beverages, food, grain and oil and small household goods and other commodities readily available, at first glance, the layout of goods and store structure seems to be different from other convenience stores.

But as long as the careful observation, still can find "bless the Store" unusual place: on the wall opposite the cashier, hanging the product atlas, a whole green background board, showing the dragon fruit, lemon, turtle, bamboo shrimp, Pseudosciaena crocea, such as a dozen kinds of fresh products, each product is accompanied by a commodity two-dimensional code.

The reporter took out the handset, chooses the name "The bamboo shrimp" the commodity two-dimensional code carries on the scanning, the screen immediately jumps out the product the next single interface.

"As long as the order before 18 o'clock every day, customers can come to the store the next day to pick up goods, also can be distributed door-to-door." "Bless the store" shopkeeper Feng told reporters, with the further improvement of service, soon after, bless Kang Group buy pick up, collect express, consignment long-distance ticket welfare lottery, bus card mobile card recharge, pay water and electricity gas broadband fees and traffic fines, laundry, all can be completed in the shop.

Feng said that now the store can support Alipay payment with micro-letter payments. At present, the store is still in the trial stage, some of the functions have not officially started, until the official business, community residents can begin to experience the services presented in the store.

Food, clothing, mother and child, digital, home appliances are all in it, as if a virtual large container. The clerk told reporters that customers can choose to pay in the shop, or online payment, but also can choose to "Hey Guest" shop to take goods, or door-to-door. At the same time, in addition to these cooperative shopping platform, Shun Fung's own mall in the end of August will also be online, commodity prices will also be more favorable.

Although the pattern of two convenience stores is quite various, shopkeepers tell reporters that these "face-changing" shops attract a lot of young people to come to patronize.

Steering Mixing type

As a result of the impact of the electricity business, China's traditional retail industry growth slowed sharply, but has been the main "small but beautiful" convenience store has a trend to rise.

The China Convenience Store Development Report, released recently by the China Chain Management Association, shows that sales growth of China's convenience store companies rose by 17% in 2012 to 2013, higher than in other sectors, with a daily average of 5785 yuan per shop, and a gross margin of 26.2%, also at a high level. Then released the "Chinese City Convenience store Index" also showed that 2013, convenience stores open shop overall faster, the survey of the 26 cities, shop average growth rate of 19.5%, generally higher than department stores, large supermarkets open shop speed.

Beginning in mid-May this year, FedEx Shun Fung began in a number of provinces and cities nationwide on the line called "Hey Customer" Network Service community Shop, is expected to open the end of the total number of stores will reach 4,000. Its location is biased towards the upscale community, valuing the peripheral residents ' consumption ability and the high demand for service.

China resources million of the chain of convenience store brand Vango also exerting force, it is mainly distributed in the subway, Business Circle near, small area, mostly less than 40 square meters, currently in Hangzhou has 41 stores. China resources million related officials said that the big stores in Hangzhou market has been difficult to site, operating costs continue to improve, China resources million will be a convenience store in Hangzhou as the main mode of business.