In the off-season, Zol buys millions to buy the top domain name

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Recently, Zhongguancun million buy the top domain www.zol.com[purchase details please click here. Aroused the attention of the Internet industry. Off-season shot, Zhongguancun choose at this time heavy purchase domain name has a deeper meaning? November 4, 2008, CNET China senior vice President Liu received the interview of Teng Xun network, the first foreign expression of official attitude. The following, citing the original interview from the Tencent Network:

CNET China senior vice President Liu

Tencent Science and technology news November 4, CNET China senior vice President Liu yesterday afternoon, for it vertical site, "the darkest should be next year."

Liu was in the interview with Tencent Technology, made the above statement. Liu that the impact of the "financial tsunami" on it will last for about 18 months, and the market will only slowly enter a recovery period by 2010.

"I think 09 years should be a real winter," Liu points out that the IT vertical site will be even worse next year, "especially in the first half of 09."

According to Liu, the impact of the "financial tsunami" has appeared in Zhongguancun (hereinafter referred to as Zol). Liu to Tencent Technology, Zol in the fourth quarter of the business revenue will fall by about 25% than expected.

However, Liu also optimistic that the current is precisely the zol to open up the best moment with the competitor distance. Meanwhile, market data from Zol show that the impact of the crisis on the IT industry in the regional market is not obvious.

Talking about the next major competitor, Liu said CNET "really value the possibility of the Pacific", and the Australian Power's Hao Chen media and the integration of bubble expressed a certain degree of concern.

October 31, Tencent Technology exclusive report ZHONGGUANCUN million acquisition zol.com top-level domain. Liu said the move was meant to protect and promote Zol's brand, as well as part of Zol's 10 anniversary celebrations next year.

Liu Rate Zol team formally joined CNET China in 2004, and October 06 CNET China Senior vice President, CONSUMER Group general Manager, in charge of Zol, PChome, Hummingbird Network, the western Regions it network, the worldwide grid, three Qin it network six major media. (Text/Menghong)

The following is a transcript of the interview:

Financial tsunami has limited impact on regional markets

Tencent Technology: Hello, the financial tsunami hit, a lot of people say it company's days are not good, then according to you understand, the current situation of it enterprises? In the financial tsunami, we are all in layoffs, discontinued?

Liu: The financial tsunami, the impact on the IT industry is still very large. Especially for some international technology manufacturers, because the global demand for technology products is falling sharply. For the domestic enterprise science and technology enterprises, the most influential two types of enterprises, one is, the whole company sales business external dependence is relatively strong, that is, the larger the volume of business.

The second type of impact is mainly for enterprise-class customers of the technology equipment manufacturers, because some large financial institutions and enterprises, affected by the financial crisis, the first reduction is the group of scientific and technological equipment procurement.

Tencent Technology: Zhongguancun and personal users closely related, as if many dealers said that their sales this year is very low, and even some have been down 80%?

Liu: Some electronics market dealer business Volume drops 50% does exist. Some regional markets in China, although sales have declined, but the extent is not large, such as Xinjiang market. The most affected are some platform-oriented markets, such as Beijing, Guangzhou, Shanghai, Shenzhen and other cities affected by the larger.

Market depression is a good opportunity for media development

Tencent Technology: It enterprise life is difficult, in fact, it will affect the IT vertical media advertising revenue, please talk about how the impact of advertising revenue, how long will this effect last?

Liu: The impact of the financial tsunami on the media is very large. Now our client advertising more and more emphasis-return on investment, each customer is asking you, this advertisement to go on, you this media can bring us what value, is the product of the market attention to increase or sales promotion and so on.

The decline in sales of scientific and technological enterprises will inevitably reduce the release of the media. But this is an excellent opportunity for the industry to shuffle, because it is difficult to the whole industry, if we seize the industry's most of the time, improve the efficiency of internal operations, improve the user experience of the site, to provide more professional information products, increase market input, it is our best time to open the distance with competitors.

Some of our competitors have recently lost some of their jobs, the market into the contraction of the action, virtually provide us with an excellent opportunity to increase market share.

Tencent technology: You just mentioned that competitors are laying off workers, but according to Zol, we are still recruiting here?

Liu: Yes, we are planning to recruit more than 30 employees in Beijing recently.

Tencent technology: I don't know what you think of the contradiction between redundancy and expansion, and you mentioned that you want to improve your internal operational efficiency.

Liu: Improve the internal operating efficiency is not only the means of the people to improve the return on investment, to provide professional users with more professional information, but also to improve operational efficiency means.

We invest more, one is we have this financial strength. After all, our group headquarters is one of the four major television networks in the United States,--cbs (CBS). The big American blockbuster "007: Destructive Quantum Crisis", released by recent theaters, was produced by CBS. Second, we increase the investment although it will affect the company's profit margin, but improve the user and customer satisfaction, which is a great opportunity to increase market share.

Tencent technology: What are the main departments to recruit?

Liu: Two departments are recruiting, one is the editorial department, the second is software developers.

Next year is darkest for it vertical sites

Tencent technology: Just now you talked about the impact of advertising, we have a number can explain what kind of decline in the same period last year?

Liu: This year our business was most obviously affected by the four quarter, which is likely to fall by 25% compared to our expected task at the beginning of the season. I think the darkest day should be the one or two quarter of next year, the whole round of the Great Depression, the impact cycle will be 18 months. The whole industry will be able to perform well in 2010 years.

Tencent Technology: You just said next year is the darkest year, you expect the entire technology market, manufacturers advertising investment will drop how much?

Liu: I expect the overall advertising market to drop by more than 30% next year.

Tencent technology: So in your opinion, in the darkest of the year, will there be many opponents down?

Liu: The professional media industry has entered the full competition period, the scale of the field of peers only three. In addition to the three major internet groups outside the professional media, it is possible to drop a few in 09, and most of the rest will reduce the size of the team, business contraction, the three major media groups to market size, the first is CNET China (now CBS I China), the second is the Pacific Network group, the third is the Australian Electric Group ( China) network.

In addition to these three major groups, other professional media 09 will encounter greater survival pressure. The pressure is mainly composed of two parts, one is the capital pressure. Because the three major media groups behind the larger financial support, the group are listed companies. Now a lot of professional network media are actually rely on venture capital in operation, operation Risk is big, very easy capital chain broken chain.

The second is business sizing and business model decisions. These three families, each year have billions of advertising revenue. In the business model, three are trans operations, especially CNET China, in it, automobiles, games, fashion and other fields involved in its own industry's first brand, and in the future there will be more capital acquisition action. From the user volume, the business is very complementary, the future can help customers do a lot of integrated marketing activities.

The above two factors determine the three major media outside the professional website, in 09 years will encounter greater competition pressure.

Tencent technology: You just talked about the three major media groups, a while ago there are news that bubbles and IT168 are merging.

Liu: Yes, it's almost finished.

The real enemy is the Pacific.

Tencent technology: I listen to Li want to explain the annual meeting has a formal announcement. I don't know how you evaluate the strength of the two major competitors after the merger, who do you think will be stronger in the future?

Liu: The opponent we really value is the Pacific network. Because the entire operating system of the Pacific is more complete, the business is also very comprehensive, the scale is large enough.

As for the Australian electricity, it should be more rational to see their integration. Historically, there have been too few cases of successful mergers and acquisitions, and this integration has inevitably generated intense turbulence within the enterprise. Second, the whole purchase of Australian electricity, pay the value of too much, in the rapid recovery of the impact of investment, four integration after the completion of the site, operating pressure will be very large. Third, the integration of the Australian electricity industry has become less competition, market competition more standardized, we will pay more attention to their own Internet products, concern about the company's operational management level, the industry will form a benign competition environment.

Tencent technology: You mentioned that the most important to see the Pacific, the Pacific is already on the market, and I was about two months ago when I was talking to CNET China president Mr. Wang on the phone, he said there was always the ideal of listing, the process interrupted after CBS controlled CNET, and then he said he wanted to push on, but now I see "Winter" Come, now CNET within the Chinese group, how is the listing currently planned?

Liu: I think the winter is temporary, not the cold of winter reflects the joy of summer. The capital level thing is Wang always doing, but I think as long as the enterprise to do the best, in the capital market will be strongly welcomed. We treat our business, or hold a more optimistic attitude, firmly believe that the last winner of the market or we.

Bought zol.com domain name

Tencent technology: A few days ago there is a news that we bought the zol.com domain name, do not know your side is how to consider?

Liu: First, this is to better enhance our brand. Second, it is also for possible international operations in the future. With the domestic business gradually maturing, we also hope that in other Mandarin areas, we have some of the strength of professional services to do an expansion, but also a long-term plan for the future. Third, is also to better improve the user experience, after all, the international domain name users will accept it. CN is much better.

Tencent technology: How much is the specific cost?

Liu: Is the million-person currency of the volume level, the acquisition of confidentiality agreement, the seller is also after the twists and starts to buy back from the United States.

Tencent technology: million Yuan?

Liu: Million levels or more.

Tencent technology: Why will choose this time to buy, because Zhongguancun has been for many years, until today to take this domain name back?

Liu: One is the price we can accept. Second, the international domain name buys back also is Zol 10 anniversary celebration's part.

Tencent Science and Technology: You say that we employ the current domain name more favorable and international development, we have any specific international considerations here?

Liu: The first step we hope to first make our localization strategy well, that is, the zol of the national system, has now been expanded to more than 80, at this stage we hope to make this system bigger and stronger. Relying on the substation system, we will better help technology enterprises to develop regional markets. Internationalization is our long-term strategy, including we are now actively participating in some international science and technology exhibitions.

Further expansion of the sub-station model will continue

Tencent Science and Technology: May the station for Zol is a very big characteristic superiority, whether we will continue to expand the branch station in the future?

Liu: Sure, although Zol has the largest domestic branch of the organization. But we will continue to invest more in the region, because the fun of the Chinese market is that the market is deep and broad enough. Each region has its own unique market culture and user procurement habits, the sub-station model is conducive to providing local users with localized information solutions, including to help manufacturers better expand the regional market.

Tencent Technology: The current Zhongguancun content style will be more concerned about pre-sales, sales, may be after the sale is a little less attention?

Liu: Your opinion is very sharp. As we are now expanding, after the sale of services, also made a big investment. We to the forum users of questions, and strive to do have to ask. In the future, we will increase the information construction after the sale in the content planning aspect.

Tencent technology: Next year is the 10 anniversary of the founding of Zol, we will have any celebration activities?

Liu: Zol was founded in 1999, from scratch, from small to large, from the local private enterprises into an international media group flagship media. We next year to netizens, distributors, manufacturers, have a series of feedback activities, the entire activity is expected to devote tens of millions of resources, hoping to share with the national netizens to celebrate this day.

Tencent technology: When will this start?

Liu: tentatively scheduled for the end of March next year. The Zol will carry out a two-month 10 anniversary celebration. I hope you will join me.

It business needs vertical and vertical

Tencent technology: Because I know you bring this zhongguancun from a local enterprise to the internationalization of the enterprise. So if anyone else wants to start a business in it, do you think there's a chance? Where does this opportunity point go?

Liu: In the It field to start a business, there are two directions, one is that your capital is big enough, such as you want to do it portal must have billions of dollars to support. Another direction is to focus on a particular area of specialization, which is a more vertical product area, providing a more professional solution. Not requiring a large scale, but require a group of very professional users to play here, I think this is a complete opportunity. The latter requires you to have a strong enough professional team, and the second is that entrepreneurs have extraordinary willpower.

Tencent Technology: If you give these people want to start a business, give them a suggestion, you will tell them how to do a successful entrepreneur?

Liu: First, is the interest, first of all you have to have a strong interest in the products you do. Because interest determines whether the product you make is special. The second is the tenacity of willpower. Third, there must be a passionate team.

I personally disapprove of starting a business. Today's society, entrepreneurial success rate is too low, because the industry's chances are very little said. Finally, thanks again Tencent website to my interview. I personally every day on the QQ. Oh。