In the short term genuine pay to listen to music still not reliable

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If we want to trace back to the history of China's digital music, I think the pay music must not be from last year's so-called watercress music to pay to start, although over the years the digital toll music is invading people's brains, trying to change people's ideas to promote its development, But even the news of last year's fiery pay-music era, which came at the end of last year, could not change the long haul of fees and music.

In the field of digital publishing, not only is the charge of music, even pay video, pay book development is also difficult, this is probably in the special environment of China. But the genuine copyright party in so many years of piracy hit why failed to make effective results? is the copyright party not enough effort? I think such a statement can not be justified in any case, long suffered countless unwarranted rights infringement, the copyright party in the short-term interests of the party is simply hated the pirates, In order to ensure that their rights and interests no longer suffer so much infringement, the copyright party may not raise their hands to welcome the pirate Army to go straight to the gate. In the final analysis, toll music and even digital publishing can not embark on a smooth road is mainly because people have a strong sense of piracy, tort consciousness is poor.

When the tape radio as the main media of music popular, packaging uniquely, sound excellent tape less people, the production of rough, poor quality of pirated tapes has become the general public's favorite. It turns out that the people of that era had almost no concept of quality. In the CD era, the author has seen feeling, still haven't seen a so-called star record, but in my Mind, CD album is probably by a large number of star photo, star signature, star Xiao Kee, high-end materials, The exquisite picture is made with a piece of material that is better than the ordinary pirated CD-ROM. Although in the CD as the main media of music era, the effect of reform and opening-up has been increasingly manifested, people's life has become more and more good, is able to pursue quality of life, but in that environment, the general public still can not afford those seemingly elegant objects, So millions of thousands of albums have created the so-called miracle.

To the digital music age of the Internet, MP3 once let a lot of music people are want to cry no tears, a slowly accumulated records piled up with dust quietly in the increasingly small sales territory, just hope that the lucky day can meet the fate of the noble, give it a release of music opportunities, But so far, a lot of albums have been treasured as antiques, whether they are still waiting for the life of the noble, I have no way to know, but if I have the opportunity to be like the protagonist in the novel in general to have a conversation with them, a hint of sadness is I can not get rid of. With the continuous development of the times, leaving the MP3 music player also slowly withdrew from the stage of history, leaving only MP3, WAV, FLAC, APE format of the music files in the world with a free gesture tightly hold the spread of the music media.

In the internet there is a sentence called "Flow for the King", when Baidu in China and Google in the world, Baidu MP3 (now renamed Baidu Music) to provide help to Baidu is simply incalculable. A very clear example is last year Google search will be under the service of Google Music in China, is committed to building China's genuine digital music whale music instantly like lost the soul of the cat, cut off the main source of traffic after it is difficult to maintain the basic survival. Now, online music website, music download site, music Sharing Forum has met the needs of some music enthusiasts high quality, flac,ape format music burned to the CD inside the car to play, the effect is really much worse than the genuine CD. But in such a free way the ultimate benefit distribution results are: Internet company mainly, the copyright side supplemented, the music person eats the leftover, if such free music dissemination way continues as the future music dissemination way, the music person produces the music the enthusiasm will continue to descend, the final high quality music will have the possibility to become fewer and less, Therefore, the toll music is the future development direction of digital music, which cannot be changed by anyone.

So how should pay music be carried out?

In the domestic existing toll music test water company, with QQ Music as the representative of the use of a monthly subscription to charge a fee for a fee to carry out the music, but also like yy music generally use people to pay their own way in the signing of the singer singing performance on the basis of charging a certain platform intermediate costs, Although last year YY listing period we know yy within a year to use the way to collect the cost of the platform to earn more than 60 million yuan, but from a certain point of view that this seemingly profitable music model is indeed a disguised infringement of piracy. Platform of the signing of the singer most of the songs are not licensed by the copyright works, in the copyright party musicians did not get the corresponding return of the premise, yy this fee music is likely to be prosecuted to the legal responsibility. But the YY platform is a way to promote the development of toll music for musicians and copyright parties. If in this microblogging, QQ, micro-letter, SNS to occupy us a lot of time in the network world, musicians can put down their body in a similar way YY music platform or independently set up such a professional network concert platform, The copyright party and the musician can change some people's free music consciousness on the basis of temporarily solving the difficult digital music charges, and lay the most important spiritual foundation for the future fee music development.

As for the industry's widely disseminated music download subscription mode, small modest feel that such a toll music model in the domestic digital music market has been quite successful case, is a feasible toll music model, but as the field of digital reading in general, so and the book update a similar way of transmission of the impact of piracy is far from enough , coupled with the network will launch the major music platform of the uneven resources, capacity or large or small, it is difficult to expand the basis of the music fee reduction in the gap, the current download subscription mode can only be copyright party, musicians and even music website preservation strategy, For whether through this occupy the domestic digital music market more than 95% of the music platform to test the current market environment can help the copyright party, musicians to promote the development of digital music, I think such a trial is a lot of pirates tortured many years of copyright, musicians, an ideal test, Although they know that the current attempt is difficult to taste, but they still hope that God can give them a chance to make them more passionate in their love and hate music market in music creation.

Finally, I love the IT technology network small modest that in the short term may be effective implementation of the fee music model will be in the music download monthly subscription based on try to this has been carried out for many years of the toll music model to carry out a certain innovation, optimization, with more value-added services in the increase of genuine copyright party on the basis of the popularization of the pay music awareness. As mentioned above a toll music model, the future YY music is also likely to cooperate with the genuine side, together committed to our digital music business, if the recent Gao revealed about the July 1, 2013 will have relevant legal documents to step down, the national Toll music awareness will be strengthened, Domestic toll Music Road will also go more smoothly, but in the short term genuine pay to listen to songs are still not reliable. (This article is my love It technology network small modest)

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