In the Ueo era, SEO talent how to transform it?

Absrtact: User experience in the search engine has been proposed, but a lot of do not really to do SEO implementation, many people are just for ranking and do optimization, the consequence is to sacrifice too much user experience, resulting in a very unstable ranking

User experience in the search engine has been put forward, but a lot of do SEO and did not really to implement, many people are just for ranking and do optimization, the consequence is to sacrifice too much user experience, resulting in a very unstable ranking. In this situation, Baidu and so on finally unbearable, in the year to do a number of different size algorithm update, especially for the user experience the difference of medical websites. Baidu to do such updates and punishment is to let the vast number of SEO personnel back to the user experience optimization of the most true optimization direction.

Many traditional SEO personnel also from this successive updates to learn lessons, realize ueo (User experience Optimization) is the long-term, traditional SEO talent also need to transform. So, in the Ueo era, SEO talent how to transform it?

1. Website Editor

Website Editor is one of the most basic SEO role, no matter which industry, interview SEO Bottom line is to have the ability to network. With the improvement of user experience requirement, website editors need to compile content from the user's point of view to meet the needs of users. Previous search engine-oriented editors may just be simple porters and pruning workers, sometimes irrelevant content and blunt accumulation of keyword accumulation, but the user-oriented editor must be a combination of information and polish the article Master, do not require the word original, but the information from the Internet search must be carefully compiled, Make the information of different sources logically connected together, become a valuable, seamless new article.

2. Outer chain

Station work has a very clear user experience optimization direction, but leave their own website, how to reflect the user experience outside the station? The answer is very simple, that is to carry out the promotion of user needs. Traditional hair outside the chain of many purposes is to promote keyword rankings, the link is basically no user needs. If you can release some of the user needs of the chain, then realize the user experience on the chain. What kind of outside chain has user needs? The soft text is a good example. A carefully designed soft text is a very strong promotion, can get a very high click-through, and traditional forum signatures and posts compared to greatly improve the efficiency. Therefore, the SEO outside the chain commissioner to the soft master of the direction of transformation, to be able to design some of the user needs of the soft text outside the chain.

3. The procedure

The traditional program may pay more attention to the function of the site debugging, think how to make the site more convenient search engine crawling and crawl. However, in the user experience requirements to improve the situation, the work of the program requires a higher level, not only to consider the internal function of the site, but also to design a user-friendly web site structure, the requirements of the structure of the site to guide more powerful, so that users browse more convenient and quick. Another important point is that the program has to do more work on the page loading speed, which is an important standard in a good user experience.

4. Art

Website Art seems to be doing the user experience from the beginning of the work, because their responsibility is to find ways to improve the beauty of the site. So, how does the website art to have further breakthrough in the user experience? Small knitting think they should develop in the direction of detail and characteristic. Who can be more close to the user's psychological experience, who can have greater capital to retain users, and improve conversion rate, because in everyone is doing very well in the case, the user to make a decision when the time is often with that moment of psychological feeling. At the same time, who can make their own web site design more features, more can reflect the characteristics of products, who can from a large number of competitors off the draw out, more clearly establish brand image.

5. Data analysis

Traditional SEO data analysis may only be the project owner to see the flow, the source of visitors, etc., can only be psychological formation of a rough, coarse impression, but this is not enough to evaluate the quality of the site is far from enough. Ueo era, the quality of the evaluation site should not only refer to the simple dead data, but should more consider the response to user behavior data, so as to evaluate the site's attractiveness to users in the end how much. Therefore, the future site should have an independent data analyst, dedicated to do the data analysis of the website, comprehensive, systematic evaluation of the quality of the site.

The above is the Ueo Era SEO talent should be the direction of transformation, each position is more close to the transformation of users, reflecting the site for the user Service of the true.