Independent Shop Marketing vs Independent shop function

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Online shop more and more friends, there are successful, unsuccessful. A lot of reasons, but more or less and shop promotion, a bit implicated. The wine is not afraid of the deep alley of the era. Good goods and will yell. Especially in the Internet, many network operators themselves on the internet is not enough. Many of the practical ways to promote the use of the Internet has not been feasible. How can let more people come to our shop shopping, come in, and can introduce more people, that is, we shop merchants need to think.

Many online shop systems have done a lot of effort here, and we have not actually applied these good functions. Now we take the domestic famous independent shop system Hishop as an example, and we discuss how to apply the function of the shop itself to promote marketing.

Promotional programs

Buy one get one, buy a few send a few, the fulfilment of discounts, the fulfilment of free fees, the fulfilment of free shipping, bundled sales, are good promotional activities. Can better stimulate customer consumption. So as to increase the sales of shop.

Online integration function

Basically all of the independent shop has this function. such as "New egg" points on the application of better. The points of the shop are similar to the shopping coupons given by the entity store, but they are more advantageous. In general, shopping vouchers due to limited denomination, and easy to lose, so the actual effect is limited, and points are associated with the registered users of the shop, can be stored in the database for a long time, so more practical value, more attractive to customers. and points can be directly in the shop in exchange for gifts, and the exchange of gifts can also be controlled, good use can better increase the viscosity of customers.

Agent function

This function seems to only hishop independent shop system unique, other online shop system has not found that this function is more powerful, so take it out to share with you. In fact this function is a can let the shopkeeper and the customer can win the function, when the user registers, the administrator opens a proxy authority for this user, the customer will obtain a unique ID connection address. Through this connection address to buy goods, customers will be able to get the corresponding difference in royalty. Thus creating value for shopkeepers, and users alike. and have the agent authority, but also in the development of subordinate agents, the line in the development of the offline, thus forming the pyramid of consumption patterns. This is more conducive to shop word-of-mouth marketing, increased the shop owner and customer consistency. Let customers help you develop customers. Only by creating value for customers, customers will be willing to create more value for us.

So: As long as the store business can be very good use of the independent shop itself to promote the promotion of the function, the promotion is also one-third of success, some roamed methods, can produce certain benefits. But it's more important to keep customers. Only in the shop itself to do better, we can develop faster, go farther.