Industry association expects pharmaceutical companies to reach 1.5 billion yuan this year

Yesterday, in 2012, the annual meeting of pharmaceutical companies held in Beijing, China Online pharmacy executive vice President Ninguang will be expected, 2012 pharmaceutical industry, the size of 1.5 billion yuan.

Ningong said that in 2011, the size of the pharmaceutical business of 400 million yuan, only 5 online pharmacies sales of more than 50 million, the market is expected to increase to 1.5 billion in 2012, there will be 4-5 online pharmacies annual sales of billions. "Pharmaceutical e-commerce growth rate is very fast, especially the day Cat Medical Museum opening, led to the growth of the entire industry." ”

Ningong pointed out that the price of cheap, privacy and convenience of purchase created the advantages of online drug purchase. But the purchase of drugs online involves a range of automated and manual services. Compared with traditional pharmacies and hospitals, how to encourage, monitor, and ultimately make patients maintain the fidelity of drugs, medication on time, is hidden in the online pharmacy behind the problem. At present, the prescription monopoly of the hospital, the shortage of the prescription knowledge base of the online pharmacy, the low credibility, and the unobstructed data flow including medical insurance, prescription, patient, channel and logistics, have become the bottleneck of restricting the development of drug dealers. Drug dealers from their own, to more professional thinking, and strive to provide patients with professional services.

According to Maxuejun, vice president of the cat, Taobao now has millions of businesses, and the cat on this data for more than 60,000. As for the pharmaceutical industry, currently approved by the State can be in the online retail only 68, and the day of the Cat Medical Museum has more than 40. Data show that Taobao and the Sky cat platform, compared with other industries, the pharmaceutical industry is far from the beginning of e-commerce, opportunities and space are very large.