Industry exposure intermediary raise rent tricks: high prices to encourage homeowners back to rent

Since April this year, the national first-tier urban rents continued to rise, causing concern in the community. According to the Housing and Urban and rural Ministry of Construction arrangements, its subordinate real estate brokers learned to implement the Beijing, Shanghai, Guangzhou and Shenzhen, and other cities in the cause of rent inflation survey shows that, in addition to seasonal factors, intermediary agencies are the main reason for rising rents in the first tier cities.　　A senior real estate agent told The Beijing Morning News reporter the main way to raise rents. Create a concept to create a boom in public opinion ahead of the announcement of rent rise "If you look at the reports from previous intermediaries, it's not hard to see that the topic of rising rents starts before the actual increase in rents. The intermediary senior personage said, leasing business in the second-hand housing market is a minority topic.　　Typically, the analyst at the agency writes up to two rental market reports per month, but in the two-month period of April and May this year, second-hand housing intermediaries reported more than 20 rent increases. There are 3 main constructs of the intermediary. The first is "rising prices promote": The rise in rents because of the general rise in prices, many owners want to subsidize the cost of living through rent. Second, "rigid demand-driven": The main driving force is college graduates, relocated and outsiders.　　Third, "buy Sublet said": The original plan to buy a group of people now look forward to the temporary housing prices fell to rent, thereby pushing up prices. Bidding, a landlord who has already been leased, is using high prices to encourage homeowners to retire from June to the end of August and early in September. Prior to this, intermediary focus on the landlord's leasing agency business.　　Part of the intermediary into the community, the landlord has rented out the house to raise the rental price or encourage the landlord to return to rent as soon as possible. Recently, an article called "Beijing well-known intermediary issued leaflets to drive up rental prices are caught in the current" posted online. "A 2500 yuan to 3000 yuan/month, two 3000 yuan/month to 3500 yuan/month," the leaflet said.　　If you are not satisfied with your current house rent, you can call me ... "A similar situation in the industry is no secret. "The former intermediary senior Personage said, at present is the semi-annual rent renewal period, is also the university graduate and the migrant worker rents the peak." Borrowing the owner to compare the psychological and price of high income, intermediary staff to persuade homeowners to increase prices, the big can reach 20%, the original 2500 yuan/month rent can become 3000 yuan/month.　　In Beijing, the monthly rental market volume of about 1000 units, if the rent Rose 20%, a year down to the intermediary to bring millions of dollars of income. Hoarding homes to do two landlords in the local area to eat all the housing before the intermediary senior Personage said, the former intermediary usually let the landlord and customer meet sign tripartite contract, charge one months rent or 1% to 1.5% commission as remuneration. Now some intermediary companies will rent the house first, and then rent to rent-seeking people. Intermediary when the "two landlords", the tenant and the landlord to meet the link was omitted, but the Commission is still normal charge. In this way, pricing power is fully mediated by intermediaries, the difference between theThe main source of profit is that it is not surprising that prices are being inflated. As far as the price difference is concerned, if the price difference of a house is 100 yuan/month, then 1200 yuan a year.　　Intermediary of the "Housing Bank" in nearly thousand sets of houses, its profits can be imagined. Taking a real estate near Xinjiekou as an example, 70% to 80% of the listings at the end of April this year were acquired by an intermediary agency, resulting in almost entirely the rental price of the community.　　The rental prices of the community in May soared 300 yuan/month to 500 yuan/month.　　Usually, the intermediary to the low price of the landlord's rental housing and ask for vacant period, and then rent in high position to let customers.　　Rent prices rise easy to fall difficult leasing market has been oversupply Beijing Zhongyuan Real estate market research director Zhang Dawei said that, in addition to a small number of intermediary leasing agency business, other people do not have to live in the absence of housing requirements. In fact, affected by the new deal, many homeowners from the sale of sublet, so that the rental market oversupply. In June this year, second-hand commercial housing rental volume rose 6.1%, the tenant's demand for rent only rose 1.7%.　　Recently, prices have begun to drop significantly, there will be more for sale to the rental market, may again appear oversupply situation. Zhang Dawei said that the rental market rent is now soaring mainly because of the company to do leasing agent, can achieve the accumulation of food traffickers to obtain the effect of profiteering. "Food prices have been rising every day, but the price of the rent is viscous, general rent a room is a year, six months of time, rent prices once the rise, the likelihood of falling back is small." Morning newspaper reporter Shi financial morning rent rose more terrible than house prices "can not afford to rent a house"-this is some experts in high prices under the comfort of young people most often say a word.　　However, the young people who had the feeling of "when can afford a house" have found that renting a house has become the most realistic problem in front of them. In the spread of the rent increase, the first-tier city's rental prices rose by an average of more than 10%, while some of the good, public resources and convenient areas of the rise of even 20%.　　In many cities, the rent of a house is almost the same as the average monthly salary of a fresh college graduate. Admittedly, the annual peak of rental is in July when college students graduate, but in the past years, there has never been a large number of university graduates to push up the rent phenomenon.　　It can be seen that the driving force behind the rent is certainly many, college graduates have unfortunately become the ultimate buyers of high rents. "Home ownership has its own house" is difficult to achieve in the short term, "home has its own" has become a young man's final line. Therefore, we should be wary of rising rents.　　Housing prices can not buy a house for the time being, but the lizhuizhide of the housing boom will also become precarious. Stir-fry agricultural products have made mung bean and garlic and other agricultural prices soared. In the National Development and Reform Commission's "heavy punch" under the blow, agricultural products prices gradually return to benign supply and demand relationship. In the case of low-rent housing and public housing, such as institutional protection will take time, to combat rental market hoarding houses, driving up the roomThe irrational behavior of rent is bound to be the key problem to be solved.