Industry Internet New Experiment: Seedlings will enter the spring

Since 2013, there have been some new changes in the domestic business-to-business industry, the business-to-business model represented by the traditional E-commerce platform has slowed down, and the Internet opportunities in the industry have begun to appear. Branch through the city of the emergence of the industry has been a blood spray Zhang, but obviously, this is not a good way to go (the Internet is still a distance), nor is it easy to copy the road (high threshold, difficult to enter the layman). Tobico has been trying to find a new branch of the core city, although not yet seen a second successful model, but the Oriental Garden's seedling network has shown some new features, may become a new hope.

Investor mentality and strategy landing: The shame of internet in industry

The internet of the traditional B-class industry began in the 2013, although the explorers, the project also public, but mostly tepid, and even wandering in the edge of life and death. On the reasons, there are two important reasons.

One is the change of mentality of the enterprise controlling people.

Tobico has been exposed to a number of traditional companies trying to transform the Internet, almost all of whom face the same problem: Big bosses are not thinking about the Internet transition for corporate efficiency, revenue growth, but often for capital premiums. The big bosses just take the internet to tell stories Gao, in order to realize the stock price promotion; If not, the promise of "three years of unprofitable" will soon become a year to achieve how much performance KPI evaluation indicators. It is almost an impossible task for the Internet business in the initial period to fulfill the requirement of the long term goal. So the company strategy can no longer hear the Internet strategy, the team is facing optimization, transfer, loss of the bitter fruit. People with lofty ideals have to change their owners to continue their own industry internet exploration.

Second, even if the big boss has a grand vision, how the strategy landed is also a challenge.

What is a traditional enterprise? To some extent, they are historical enterprises, the management team age structure of the old, more by the old Minister of the outline. and the Internet transformation of the task will often fall on the 30-40-year-old airborne, they did not and enterprises with the bitter, is considered a corporate culture of the layman. The airborne are at best recognised by the Big boss, but cannot win the approval of other members of the management team or even enough respect. This means that those with the Internet responsibility often find it hard to support the integration of resources within the enterprise. In the eyes of many people, these internet people are to share a cup of soup.

Branch through the core city and seedling networking is two lucky. From the history of the group to branch through the core city, Kang Jingwei body and the big Boss and the Internet development of the role of the implementation of human, no doubt for its strategic landing provides the most direct protection. Under the complete capital operation and low loss of customer migration, the stable implementation of the establishment of the three-year branch of the core city in Hong Kong listing, the valuation is not the same. In Toby's eyes, ComTech is also well received by the industry's Fook. IC component distribution is never a distance from it, the Internet is very remote industry. When you have to complete the circuit board design on the computer every day, through the Internet for the purchase of components and inventory management is not destined to face the high cost of the user of other industries, also do not have to tell themselves bitter 35 years after the rejuvenation of the management team, my spring is over. Under such self hypnosis, the internet dream often falls in the capital of winter.

In contrast, the Oriental garden seedlings Network of internal resources integration is more difficult, this difficulty is even the same as the Jindong Suningyun business, Wang Wanda Electric business. So far, the last two cases are probably difficult to determine success or failure. Tobico that the integration of internal resources is one of the key factors in the difficult process.

At this point of view, Guo Zhaohui is also lucky. Oriental Garden Chairman He Chao more than once on various occasions to the media that Oriental garden this year's stock purchase will be all through the seedling network. The purchase demand of ten to 2 billion levels of the whole year has undoubtedly given the son of the seed network to make the princes of a potential. Such support is no less than the Kang Jingwei operation of the customer base transfer. Guo Zhaohui to help the Oriental garden to save more than about 100 million of the procurement support.

At a press conference in Huanggang, Hubei Province, on October 29, Guo Zhaohui said that He Chao thought seedling networking and nursery stock Finance project is the two wings of the Tiger in Oriental Garden, and will have the opportunity to fly. The goal of a new growth engine is naturally not a simple investment mentality, but a messy internal governance.

Internet thinking compromises traditional industry

In the internet thinking big way today, to the traditional thinking of compromise is a large anti-flag. But not so, it is difficult to achieve the industry's forces.

To branch through the core city as an example, if the branch through the core city just through the Internet distribution of electronic components, then he is also difficult to accept the industry. In the supply chain management of hardware manufacturing, the choice of alternative components is an important thing. This task is often the responsibility of customers and suppliers. As a manufacturer sales representative role of the core city if it can not provide this piece of service, then its stickiness will inevitably decline, facing the customer fled the horrors. So we also see the manufacturers of the top agents in the visit customers are often sales engineers and technical engineers, can be described as one of the few. If like C-end from the next single to receive goods buyers and sellers do not say a word, that this model itself on the customer's high stickiness is gone.

This compromise is also present in the network of seedlings. Initially, the goal of the network was to build a PC Internet model, but the user traffic has not improved. After systematic analysis and customer investigation, it was found that nursery owners, as nursery stock providers, seldom had the opportunity to use computer to surf the Internet. Then, the Miao network to the mobile internet thinking to redesign the site, the app, micro-mail and SMS as a means of connecting users. In fact, up to now, the customer connection rate of the seedling network is still a state of SMS > Micro-letter >app>pc.

Understanding the B-end industry needs is the key to whether the business-to-business projects in this industry can effectively dock with customer needs. This is why the vertical platform with Internet talent as the core team is often difficult to obtain industry recognition. Guo Zhaohui that this design is a backward process, only to determine who needs to meet, and then determine the implementation of this requirement technology and implementation.

Industry depth Vertical is the inevitable foundation of the industry Internet

Users are accustomed to compromise with the traditional industry, and technically still need to use the advantages of the Internet to solve the problem. For example, branch through the core of the city through the core cloud micro-letter platform to achieve component distribution, customer service and logistics tracking function.

Guo Zhaohui is more aggressive in this regard, trying to help nursery owners achieve large and medium-sized nursery management through smart devices, with a strong launch of the seed-networking phone at the Huanggang meeting, as well as unmanned aircraft products being tested in-house. As a former CEO of the Shell Electronics, Guo Zhaohui may have a particular feeling about using hardware to solve industry problems. When he squatted down on the stage of the press conference, with the Miao network custom mobile phone smash walnut to show the extent of the mobile phone, his heart must be pondering: only the Miao Nong work environment research deeper experience more thoroughly, it is possible to produce more easily for them to accept the smart hardware.

Through the solution of software and hardware and the Internet financial support of the nursery stock industry, Guo Zhaohui tries to realize a set of ecological system in the nursery stock industry. The prototype of this model has been shown, if the whole model can be successfully launched, like ComTech core city in the industry built moat, for the nursery stock industry to explore the Internet to lay an important foundation.

Compared with the core city, although seedling networking in the development model has some success factors, but the future success is still unknown. Guo Zhaohui said He Chao to him like Sun Justice in Ma Yun, future seedling networking How to develop, MBO or seek independence will probably be its access to the Internet test success of the new story.

(Responsible editor: Mengyishan)