Information economy provides new engine for sustainable development of China's economy

In the first quarter, China's network economy reached 84.71 billion yuan, up 68.5% from a year earlier. E-commerce has played a major role, however, behind the ultra-high speed growth, investment in E-commerce has dropped by more than 80%. Behind this contrast, reflects the status of E-commerce what kind of survival? Reporter came to Beijing Daxing District a logistics warehouse, sorter Song Shuqing is going into the storehouse to pick goods.

Reporter: How many pieces?

Song Shuqing: The E-commerce market, which was set up by online shopping and group buying, continued to grow at a high rate this year. According to statistics, this year 67 pieces, set aside two, 65, 15 minutes.

Journalist: How can we pick up 15 minutes quickly?

Song Shuqing: Can you keep up?

Song Shuqing too late to say, footsteps hurried into the picking area, she is for an e-commerce enterprise, one of the characteristics of E-commerce is fast distribution. In order to motivate the efficiency of the staff, the warehouse monthly pick the fastest people, this month, Song Shuqing from the champion fell to the second, she has been holding this tone, to take back the first.

Reporter: How many pieces are there now?

Song Shuqing: I'll show you, 27 pieces, or it's quicker than that.

"Picking the scene" back and forth shuttle Song Shuqing: Can you find me?

Song Shuqing: There's one more, this is the last one is over.

Journalist: How long is the total?

Song Shuqing: Not long.

Journalist: 10 minutes.

Song Shuqing: Almost.

Apart from the handover of each pick, the Song Shuqing can pick up more than 350 pieces per hour, more than 180 pieces per hour more than warehouse regulations. Not only that, they hand the picker, but also to the goods by position, guide people in the fastest time to go the shortest path, more improved efficiency. And China's logistics and distribution industry such a hasty pace, and the rapid growth of the national E-commerce scale is synchronized. Data show that from 2006 to 2010, China's e-commerce growth rate of 64.3% per annum, 2011, the overall transaction size of 7 trillion yuan, the same year in 2010 increased by 46.4%. In the first quarter of 2012, China's E-commerce market overall transaction size of 1.76 trillion, an increase of 25.8%. (Eric Consulting)

Lvben, a graduate school professor at the Chinese Academy of Sciences, told reporters: the share of total retail commodities in the whole society has risen rapidly, exceeding the 5% limit, and 5% per cent of the overall retailer's total value of trillions of is over 5%, and generally any industry, more than 5% of the total retailer, It can be called pillar industry, so the electric business is one of the pillar industries of China's economic development.

The development speed of China's e-commerce is far exceeding the GDP growth rate, driving the employment number of related industries, the industrial chain is also expanding, extending, and even being regarded by scholars as the pillar industry of China's economic development. However, in the first quarter of 2012, there was a saying that was spreading around E-commerce.

Lvben, a graduate school professor at the Chinese Academy of Sciences, said: "The follow-up money is not up, so the electrical business has closed down, and some ran away."

Iris Consulting Group Network economic analyst by Tianyu: Last year, every quarter will have a very large, e-commerce industry This investment is very high, such as Jingdong, where customers, investment and financing efforts are very large, are based on billion, but to this year to the first quarter we see the maximum amount of investment in the level of 40 million U.S. dollars.

The enthusiasm of the capital market for E-commerce is gradually cooling, and the day of the real profit of E-commerce seems to have yet to come. In the capital happy enclosure, expand the user scale of E-commerce industry, it seems really like some media said, in the spring of 2012 into the winter. At this time, in Beijing bus stop advertising, people seem to be in one night, see everywhere are pasted with such a word "spring, no Fear", come up with this advertising language, is a customer prudential products CEO aged (micro Bo).

Van Gogh's chief executive said: "The so-called cold winter, the cold winter, this is actually a number of commentators, the real growth of good enterprises, such as clear patterns, especially with a clear profit model of these enterprises will not be shaken by several statements."

Where the customer sincerity is a clothing, home-oriented e-commerce enterprises. Because of its own brand, in the external disclosure of data, the gross profit of its products in 20% 30%. From 2007 to the present, the size of the guests to reach ..., 2011 sales of 70 million pieces of merchandise. In many cities nationwide set up distribution network, the pace of development to reach .... However, as the enthusiasm of the capital to E-commerce plummeted, where the customer faced with the senior management turnover, the rapid expansion of various public opinion impact, in E-commerce from the passion to the Cooling-off period of this adjustment, where the customer is one of the deepest feelings of the enterprise.

Old told the reporter: Fanaticism than fanaticism, no more than the difference, nor the advantages of your own model, but the whole capital of the boom, such as the European debt crisis, the entire investment community encountered in question or their own emotions are affected, but from this perspective, In favor of these growing e-commerce enterprises more calm to see themselves, to become healthier. From the beginning of 2011, where the customer once in the product category on the article, and the fact that this does not bring more revenue, in the second half of 2011, where the guest into the main seven categories of products, in which the development of a variety of styles, to a small number to reduce the dependence on capital. At the same time, also reduce the setting of some urban logistics outlets, regardless of production, or distribution, now every guest, as far as possible with e-commerce timely and accurate data guidance, the enterprise planning to do more accurate. We sold 70 million products last year, we are expected to sell 100 million products this year, perhaps more, we are conservative to see this year there will be 50% to 60% growth, the gross margin may increase 10 to 15 points.

In the 2011 China Merchants online retailer list released by Eric, The cat was ranked first, the turnover amounted to 92 billion yuan, the growth rate was over 200%, Jingdong Mall, Amazon China, Suning easy to buy 2-4. By the first quarter of 2012, the impact of capital contraction, in these several e-commerce big crocodile body, seems to be not so obvious, instead, Taobao cat encirclement Beijing-East, Suning easy to buy halfway into the potential of encirclement, Tencent QQ Mall and online shopping for the first time in Iris ranked, on the fourth, The intensity of various topics is directly proportional to the degree of activity of the enterprise. Such as Jingdong Enterprises believe that E-commerce is still in the fast-growing stage of competition for the market, in addition to allowing enterprises in the capital operation of a more right to speak, is brewing a profit opportunity.

Jingdong Mall Senior Vice President Shengchang (Weibo) said: I think there are two ways to make money, one is short frequency fast, I will collect money from the beginning of today, we see the United States of ebay, he from the first day is profitable, but that we also test the United States Amazon perennial eight years is not profitable, but no doubt, The extent to which we see the capital market chasing Amazon today is far greater than ebay's. E-commerce It must be a wave of sand, will certainly produce some valuable enterprises, then this kind of valuable enterprise undoubtedly includes its profitability.

E-commerce in the field of a commercial dark war has been kicked off, is to make money or to earn eyeballs, different options will determine the future fate of the home appliance business. In the network economy, on the profitability, network games can be a gold-sucking weapon. For example, NetEase last year 7.5 billion yuan profit, there are 6.6 billion yuan from online games, accounting for the total profit of 88%. Online gaming operators make pots full of pot, then, at the other end of the industrial chain, the situation of the network game manufacturers?

Perfect World Interactive Entertainment Co., Ltd. President Zhouqi: As a developer of a mentality, I think it is also a very injured State. When the journalist met Zhouqi, president of the Perfect World Interactive Entertainment Co., he was angry about one thing.

Zhouqi: We introduce the star vector of the Holy Warrior, after signing, it is found that some of the domestic not only the first generation has come out, some second-generation. is also a network game, and also launched a number of corresponding promotional videos, then these videos actually in our view is very inconsistent with this holy Warrior original some content and spirit.

Zhouqi take us to see the perfect World is developing the Holy Warrior game. He told us that the company invested tens of millions of of dollars in the copyright and development of the original. and the Japanese side of the cooperation, is particularly fine, these pirates are impossible to do.

Holy Warrior Project group artist Xiao Fu: purple dragon its sacred clothes in the original its wrist is it has this armor is not pleated, considering the beauty of the problem, consider becoming a change to a projection, but when we overhaul, said must conform to the original, we all changed to the same as the original version of the down.

Born in 88, the young man who watched the saints grow up, said that every stroke of the game was a tribute to the original. Zhouqi said, although not a generation, but his love for the Saints is the same. More importantly, with the development of China's online games more than 10 years, several network game giants have their own pattern has been produced, big companies every attack is a big risk, generous, so that the shoddy piracy, Zhouqi will be so angry.

Zhouqi: From the growth of the Chinese market as a whole, it is already slowing down, that is to say, there is no unrestricted user to let us put some of the products in front of them, but also ask them to pay. You have to put some fine, and the level of your performance in front of the player, you are already 100% or 120% of the satisfaction of the product presented in this market.

And E-commerce is different, online games are internet products, the quickest way to find a profit model. The reporter found that in the network game related Enterprise's 2011 year earnings report, the income ranked the top six Tencent game, the NetEase game, the Grand game, the perfect space-time, the Sohu swims, the giant network, the gross profit margin all achieves 80%-90%. Fast cash, cash, and promote the network game into the game "blockbuster" era. NET game more than 70% of the income depends on this large client games, and Tencent, NetEase, Sohu and other traditional internet portals more than half of the income from the large client game.

Charles Zhang, chief executive of Sohu: We now have more than half of our income from advertising, including brand advertising and search, and the other half of the revenue from online gaming. Our rest of the Tianlong eight grew after the new game as well as it's accumulating, developing some new games, more games and web games, in this comparison platform but slow or continued to grow in the state.

NetEase Sales Operations general manager Superb told reporters: (game accounted for) basically more than 80% of the income, the second is the network advertising sales, on the portal above the advertising resources sold.

One big thing the IT industry looks forward to in 2012 is the US Facebook listing. It is expected that the Zhongxingpengyue company will be able to raise 10 billion of billions of dollars, the company's market value will soar to 100 billion U.S. dollars, become the world's most valuable companies. How has the social networking site created by Facebook changed for Chinese internet companies?

For Xiao Wang, who operates in Renren, the most stressful task is to plan the project and to push it to spread in the social circles of Renren very quickly.

Colleagues proposed that the topic page should be accompanied by reminders and invitations, so as to make use of Renren social circle, so that friends quickly found that they read the topic, and can invite friends to participate in online activities. As soon as the plan was over, Xiao Wang went to the program department and told the other colleagues about this request and made the project. On the same day, the topic of the click Rate reached more than 50,000 times, more than 7,000 people participated in the event. and Weibo "forwarding" also has such a function, each person in the social network, can be transformed, forwarded the message, also became a part of the media. In early 2012, former Google global vice President Kai-Fu Lee (micro-BO) proposed "micro-bo, is a portal replacement," Weibo replaced the portal, became a hot topic on the network, a time of support and opposition sound.

Chen, chairman and chief executive of Renren, told reporters: "I personally think that the social network and bias this competition is not so big, social media, Weibo may replace each other very obvious." Its greatest need is to satisfy the needs of the content. Reduced content creates this bottleneck and costs.

Lvben, a graduate school professor at the Chinese Academy of Sciences: we used to browse the news, a page through the editor browsing, and now is a friend to me news, I believe my friend to me this information judgment, so Weibo almost accounted for my online time of 70%, is which one of the Internet time accounted for your largest proportion, Then the industry is valuable, but Weibo only replaces the portal, its industry development income scale has not risen, still in the exploratory stage.

Insiders and scholars believe that, on the one hand, micro-bo such a social network, in the dissemination of the influence of more and more, on the other hand, how to find the best social circle advantage of the way to make money, each site is still groping.

Reizhen is a rental website marketing staff, today he came to Renren, want to find an ad on the site. Reizhen said, listen to Renren staff introduction, Renren has 140 million accurate users, these users have accurate user information when logged in, advertising only to the target group of enterprises to see, transmission efficiency will be much higher.

Eiges Rent chief marketing officer Reizhen told reporters: we now have about 70 cities are available, and perhaps the Haidian district where the school to do a little more, we can add to the Haidian District School to our target group, such as Beijing, Peking University, and then Tsinghua, these precise orientation only these students can see, This way we are more convenient for the combination of offline advertising, a greater degree to deepen the impression of advertising.

When Renren tries to use the resources of social networking sites to do precision marketing, e-commerce sites where customers are sincere products, but also in the circle of users from the Internet to find new means of raising revenue. Zheng-Xun like to buy clothes from every guest, after their own photos sent on the internet, gradually by netizens sought after. Right next to the photo, the customer attached a link to the product.

Every Guest User: This link, then the customer clicks on the product, then he points in, that is, he felt good, he bought.

After the guests to show their friends, where customers improve product sales. On this basis, every customer also put sales revenue, and these display dividends, further improve the player's enthusiasm.

Zheng Xun: This is total, equal to say since I opened the shop until now, 127,000.

Reporter: I look at you what is the commission behind you?

Zheng Xun: Should be the highest possible 25%, should be different from each one.

Journalist: And how much did you earn?

Zheng Xun: Together, about 10,005.

Yutenyu, an analyst at Eric Consulting Group, told us that in China, social networks and traditional Internet sites are more likely to cross, such as Weibo, Sina, Sohu and Tencent, and do not list the revenues of social networks in earnings. But in the case of a dedicated social networking site like Facebook, with a net profit of $1 billion in 2011, the net profit fell by 12% in the first quarter of this year, as well as a lot of exploring space for the revenue from the IT industry that social circles can pull.

Eric Consulting Group Network economic analyst from Tianyu: Tencent, everyone and Sina are relatively good this relationship between the network a platform, and its relationship data for any industry is valuable, whether from the electricity dealers use its model to do a recommended purchase, It's a game of this kind of data to do some of this kind of promotion, do some of the interactive games and so on, etc. can be done, including social advertising mode can also be driven, so it is very valuable underlying data.

and E-commerce, online games, social networking sites, mobile interconnection, internet, and other emerging web industry growth, led to a more long-term industrial chain, the impact on economic life is even greater. As the most active part of the network economy, what kind of future does mobile interconnection and Internet of things bring to our economic life?

Do you think the white little person on the cell phone screen looks familiar? Careful observation, it turns out that this is a run of paper rolls in the cartoon image. In the mobile app development company in Nanjing, a group of 20-somethings have developed a special application to help people find toilets. Click on the phone "find the toilet", the nearby toilets will be arranged according to distance, as well as user ratings and navigation map.

Mobile Showroom Staff: If you open the door without your permission, the vehicle will automatically send out the alarm.

In the family all our families can use the mobile phone to control, that is, for example, our wall lamp, so I now we turn off the lights.

Xiao Xu's work is in China Mobile showroom, to the visitors, how through the mobile phone network to bring all kinds of convenience. A big slap in the phone, people's lives brought about is an infinite number of changes. With the popularity of smartphones in the 2011, mobile interconnection industry ushered in the rapid development.

Charles Zhang, Sohu chief executive: 2012 Finally the mobile internet revolution broke out, at this time the Internet companies still want a corresponding internet company, it must be in the movement of this, because a lot of people are moving in the Internet, so that is this, so we aim at such a situation, Also made a lot of preparation and effort.

Intel chief Technology Officer Justin: The mobile computing era has come, and we've seen this incredible development, and smartphones, tablets and other smart devices are gradually taking the place of personal computers, and this change has also affected the way we build servers. In the past, we built servers for the enterprise, and now we are building servers for the cloud, this trend is in the ascendant. With a large population and huge market demand, Chinese companies can take the opportunity to develop good IT solutions to better meet market demand. In my view, the Internet of things developed by Chinese enterprises will be applied in the world, and the next decade is a decade of the booming of IoT technology, and China will become one of the global leaders in the development of Internet of things.

The mobile Internet, as well as the emerging internet patterns such as IoT, are not just like what Intel's chief technology officer Justin Timberlake said, the industry that drives cloud computing is also injecting new opportunities into the traditional internet.

NetEase Sales Operations general manager superb: Rising faster is the mobile Internet, is the client this piece, like the client's installed capacity of the rapid growth, but also become a new platform for advertising, because a large number of users gathered, and the use of this product experience may be in the advertising media form a relatively large change, For customers, it is willing to try new media customers more satisfied.

The outbreak of mobile interconnection, even changed the pattern of the industry, mobile interconnection to make rapid response to the Internet enterprises, often mastered the market opportunities. In the first quarter of 2012, mobile phone Taobao accounted for 72% of the total size of mobile dealers, while on the traditional internet, Taobao share is 51.5%. Jingdong Mall in the traditional internet share is 22.7%, but the mobile phone accounted for only 7.2%. However, the huge appeal also makes people wonder if there is a bubble in the ingredient. In the opinion of network analysts, the profit model of mobile Internet is not clear yet.

Yu Tianyu: Everyone is still in the layout, because if this million or millions other such business, in fact, is not enough to support the operation of the enterprise, it must be said that the scale is large enough, but also large enterprises market dominance, including the mobile market itself is in the incubation period, So it is obvious that it is in a process that should be said or even into the import period.

And Renren chairman Chen that although the mobile Internet has opened a new platform, but its basic operations, such as systems, hardware core technology, App Store, such as the application platform, are Apple, Google and other foreign companies, so, these will be diluted traditional internet companies into the mobile internet profits.

Renren's Chen said: "Now you (Internet company) to upload a mobile phone software, to pay mobile phone business a sum of money, or you have to pay the application store a sum of money, anyway is a variety of promotional costs and so on." In fact, the industry has become less of a profit-making space, but the base is bigger, but it's profitable 30%, but now 15%, but the total number of users may be enlarged one times, so I personally think, is full of opportunities, but to be very careful of their own company's opportunities.

Half hour observation:

The 1996 "American Business Week" for the new economy has been defined, that the new economy is the information brought about by the economic and cultural achievements, with low unemployment, low inflation, low fiscal deficit, high growth characteristics. This coincides with the economic development that we have been pursuing, "sustained, rapid and healthy". In the current weak world economic environment, the Central Economic Work conference has identified "steady growth, price control, adjustment structure, Huiminson, reform, promote harmony," the six major economic goals of the 2012 task. Stimulating domestic demand will be a solid foundation for China's economic growth. What is the impetus for stimulating domestic demand? We see that the new economy has provided a new engine for the sustainable development of China's economy. In the future, we also hope that the rise of the new economy will play a more and more important role in China's economic transformation and sustainable development.