Information screen is the development trend of intelligent transportation experts don't unworthy

Source: Internet
Author: User
Keywords Taxi
Tags advertising advertising screen business business management channel content customer development
There are reports that the car information screen was alleged to have security risks, experts said the accident should be a coincidence accident. In addition, more reports also point to the safety of the rear seat belts, the car regardless of the front seat, must fasten the seat belt. BEIJING, December 31 (Car channel Sun Jianyong) today is the last day of 2012, tomorrow will step into the 2013, the year, there are always some problems for the coming years with the expectations of accelerated improvement. Recently, a taxi in Shanghai to rear-seat customer death incident, so that the car information screen has been more attention and hot discussion, which led to the taxi-mounted Information screen security and information services thinking. Is it a waste? Experts point out that the causal relationship between wounding accident and vehicle information screen is questionable, it should be coincidence accident, must not be "dead screen". In addition, more reports also point to the safety of the rear seat belts, the car regardless of the front seat, must fasten the seat belt. It is understood that the car information screen at home and abroad has been widely used, experts suggested as vehicle information Services Mobile New Media window, should strengthen its public welfare content, to maximize the value of its public service. A rear-ended taxi Information screen security interrogation cognizance: The driver assumes full responsibility recently, taxi car information screen function of multiple angles of torture, by various public opinion reports pushed to the cusp. It is understood that as an intelligent, High-tech products, car information screen is not only to provide information services to the public window, is also a development and commercialization of the market for the position, around this small screen, the market interests of all parties began fierce competition and infighting. The question now is whether such a small information screen threatens personal safety. Let's go back to the news: The Shanghai news Morning Post recently reported that the information screen in the car was alleged to be in danger because of a taxi crash that led to the unfortunate casualties of the rear seat passenger in the vehicle Information screen. Later, the report quoted the Shanghai Public Security Bureau Pudong Traffic Police Detachment issued the "Road traffic accident responsibility" results, said the taxi drivers bear the main responsibility, not to the car information screen provider "Touch the media" included in the accident parties. Although the responsibility of the accident has been confirmed, but the public opinion on the car information screen concerns and doubts continue. BEIJING, the car channel from a variety of reports to understand that the focus of public opinion focused mainly around the car information screen security and information service functions, and even asked to remove the screen. A recent issue of the Liberation Daily reported that "the passenger's misfortune is caused by the post-seat advertising screen, the authorities have not yet reached a conclusion." However, the safety of taxis in the rear seat is objectively existent. In addition to the advertising screen, the back of the driver's block is made of hard plastic, in the case of vehicle emergency also easily cause passengers injured. "At the same time, the car Information screen ads, service information is less, but also for everyone's criticism." BEIJING, China's car channel to a number of frequent taxi passengers to understand the interview, we generally believe that the taxi information screen does not involve security risks, information content also enriched the journey of a taxi. Passenger Xiao Hu to Beijing car channelsaid that "there should be no security risks", but she hopes the content of the information can add some entertaining content, such as more cartoons. Passengers in the summer claiming to like the content of the information, the car mood "very happy", but is a little more advertising. Recently, Hangzhou, Qingdao Taxis have also been installed in the information screen, users of this more curious performance, think it is "fun." Experts say the car screen on the accident does not exist inevitability Shanghai: rear seat belts will force the discussion of taxi accidents is still in the fermentation, although the car information screen is a waste of views, but everyone's point of interest began to explore the content of information screen is more public, more entertainment, more practical, not too advertising. The security hidden danger of the car information screen is not inevitable, the basic is recognized, then its information service value should strengthen the embodiment? December 28, Beijing Xinhua Car Channel interviewed the passive parties to the incident to touch the media and taxi management industry experts. Media director Liu told reporters that the company's new generation of car information screen in the State Key laboratory conducted a system of security performance testing, including head pillow Energy absorption test, combustion test, the extreme case of collision testing, are in line with the relevant national standards. Zhao, vice president of China Transportation Business Management Association, said that the car inside the touch screen is an inevitable factor to cause the accident, it is worth thinking about. He said: "The installation of the equipment, the beholder, benevolent, not installed on the inevitable accident, do not install no accident." Now aircraft, high-speed rail, long-distance buses, ships have installed, accidents should be a coincidence of accidents, not necessarily. "However, the installation of information equipment from the material, shape and other protection measures to be studied to reduce unnecessary collisions," Zhao said. In addition, more reports have also pointed to safety belt, the car regardless of the front seat, must fasten the seat belt. After the accident, December 15, Shanghai Transportation and Management Office conjunction traffic Law Enforcement Corps, the Shanghai taxi back seat belts use of the special market inspection, requiring taxi operators to carry out self-examination from the rear seat belts. It is reported that Shanghai Volkswagen Taxi Company has incorporated the safety belt use specification into the driver's security training content "not only to remind the rear passenger to fasten the seat belt in the car, to the City Expressway or highway, but also to remind again." "Jiefang Daily also reported on December 14 that Shanghai" City Transportation and management Office will jointly with the city Traffic Law Enforcement Corps to the city's taxi rear seat belts for special market inspection. Vehicles that do not meet the requirements of vehicle safety facilities shall be implemented in accordance with the law. The use of seat belts will become mandatory after the implementation of the SGX next January 1. "For some of the reports mentioned, as well as passengers reflected in the information screen there are too many embedded advertising problems, the media manager Liu said," Although the security incident and the media has no relationship, but its own product business face is too strong, too much advertising content, public services, less, we are also trying to do, There are still some processes from product line development. China Association of Traffic Management AssociationsLong Zhao also to reporters that the car information screen in the entertainment, knowledge, but also should have the public welfare, strengthen its information service function, can not "unworthy." Car Information screen has been widely used at home and abroad appeal: the visual screen should be heavy public service according to Beijing Automobile Channel understand, car information screen at home and abroad has been widely used. As early as in June 2010, China Communication Network and other media have reported that BCC Communications Group and China FAW Group signed a strategic cooperation agreement, China FAW independent brand car models will be based on customer demand, configuration CMMB mobile Multimedia broadcast television. February 2012, BCC communication Group and Dongfeng Motor signed an agreement. So far, China's three major auto groups have adopted CMMB technology standards. At the end of 2010, the "Xinhua frequency Media Car TV", launched by the Hainan branch of Xinhua news agency and Hainan billion HSBC Investment Co., was officially aired. Recently, the Peninsula Metropolitan newspaper reported that as early as 2007, New York, the United States has taken the lead in the city's taxis in the mandatory installation of car micro-TV, car TV ads cover from the Broadway commercial performances to non-profit organizations, such as publicity and other aspects. It is not difficult to see that the car information screen as a combination of taxis and new media, to create a vehicle information interaction platform has become a trend. Zhao, vice president of China Transportation Business Management Association, also told the Beijing Automobile Channel: "In today's information society, people are longing for new information every moment." Through the car screen, people can get the relevant knowledge, but also can be happy mood, reduce travel fatigue or boring feeling. At the same time, Zhao said that the national media information competition is more intense, should be through legislation to achieve a disciplined competition. Talking about the idea of car information screen products and industry, Touch media director Liu to Beijing, the car channel said: "Touch the media will continue to improve the product in the future, especially in order to maximize product safety at the same time, how to maximize the value of public service, this is our persistent efforts direction." "It is also understood that in order to meet the industry authorities to promote the taxi booking operation mechanism to ease the problem of taxi, touch the media will start in some cities to establish a taxi call platform information management system." (Beijing Xinhua Car channel)
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