Innovative tourism in Southeast Asia: the use of electric business line under the linkage

Gao Juan, Beijing Jetta Holiday International Travel Service Co., Ltd General Manager Assistant Travel agency future development and market changes are closely related to the changes in the market is the change of tourist needs. Mention of island tourism, can not help but let people and sunshine, beach and romantic link together, in recent years, island tourism development quickly, by tourists welcome. Jetta Tourism has long been committed to Southeast Asia, and in order to adapt to market changes, the future will also expand the market area, the refinement of tourism products, and innovative ways to travel, continue to "extreme Southeast Asia" as the theme, with pyramid-type six echelon product segmentation strategy, image and clearly express the core business of Jetta Tourism-Southeast Asia Tourism Product Library, The implementation of product differentiation strategy, the formation of a more mature zero system. Using the Electronic Commerce tool, realizes the line to carry on the linkage the Beijing News: Jetta travels the main development direction and the plan in the next few years? Please combine the current market situation, talk about the next few years Jetta tourism market positioning? Gao Juan: Jetta Tourism for a long time to the Chinese citizens to Southeast Asia tourism market, is China's leading outbound tourism wholesale operators in Southeast Asia business Market, has formed a brand advantage and resource advantages. In recent years, we have been committed to building a solid sales network in the national market, has opened a marketing center in 18 regions of the country, forming its own unique business model and business advantages. In the next few years, we will further expand and occupy China's outbound tourism market share, from the one or two-line city or region to the three or four-line development and infiltration, in consolidating the entity network at the same time, the use of E-commerce tools to achieve line online linkage. At the same time, we are in the regional market direct customer service model is also actively promoting, and received good results, in addition to the Beijing market, in other regions to try new direct brand operating mode, as well as the corresponding store direct mode, experience store mode and so on. This year, the Jetta Tourism Business Procurement Department in a professional, speed of integration of resources, to Southeast Asia's single business-oriented online operating system is also in the preparatory construction, these are in the next few years the direction of enterprise exploration and development. Segmentation of different segments of the population is the inevitable trend of market development Beijing News: According to market conditions, Jetta tourism in the next few years, the main products and distribution areas? Gao Juan: At present, the tourism consumption in Southeast Asia has developed to a certain level, so the future products need to be refined continuously in the process of upgrading products, in order to different segments of the tourism products are the inevitable trend of market development. In order to adapt to diversified customer demand, Jetta tourism to "extreme Southeast Asia" as the theme, with pyramid-type six echelon product segmentation strategy, image and clearly express Jetta Tourism core business-Southeast Asia Tourism Product Library. Jetta Tourism product development, product innovation has never stopped. At the beginning of 2012, the company ace product "extraordinary Thailand" another experience of revolutionary innovation, launched a special Thai prestige version and its line series, so that guests fully experience the traditional Thai culture and modern fashion double wonderful, product test water, received excellent market feedback. Jetta tourism in the continuous consolidation and expansion of Southeast Asian tourism market share, relying on enterprises for many yearsBattalion's advantage, in recent years has actively expanded the Japan and South Korea, the Australian new, the East Africa and the cruise market and so on, received the very good result. Australia's new business and the Japanese and Korean business started earlier, obvious advantages, 2011 by the "Australian Tourism Expert Society" title, Japan and South Korea business is to double the trend of annual performance development; In terms of cruise business, Jetta Tourism in 2012 has created two great success: the Royal Caribbean International Cruise Company issued a " 2012 first half of the travel agency to sell North China champion "and become the Northern package ship business history of the first sales far more than expected travel agency." Beijing News: What is the innovation of Jetta tourism in product and development in the coming years? Gao Juan: Business innovation and diversification are necessary conditions for the survival and development of enterprises, but also multi-faceted to meet customer demand business base. We diversify in the business at the same time, will continue to "extreme Southeast Asia" as the brand core, so that the quality of service concept radiation to other brands, so that the Jetta Travel service concept into every customer's impression. In the future market, Jetta Tourism will be a product differentiation strategy to form a more mature zero system, to the most advantageous team tour products as the wholesale brand products, while the free line, half free line, theme tour, custom travel and luxury tourism products to optimize direct customer market brand, The theme of tourism products will be Jetta tourism in the future of product planning and direction of the focus. Southeast Asia tourism hardware software are super-class Beijing News: Jetta Tourism is the core business of Southeast Asia Tourism, then Southeast Asia's future market situation? Gao Juan: For a long time, to the Southeast Asia Island holiday is Europe and the United States and the world at all levels of people's ideal choice, the South-East Asia tourism hardware and software are Super-class level, especially Thailand, in the world's most ideal destination ranking, stable top three. Some people say that Thailand is for the world's citizens travel services, and any level of different tourism needs, can be met here. Samui Island is one of the most distinctive islands in Southeast Asia, Samui Island's "Full Moon Party" is one of the world's three big outdoor rave parties, and now has become a Mecca for young players in Asia and even the world. Now, we also add this lively party to the itinerary, so that visitors can really "cow play" Thailand. Beijing News: What is the general population that chooses Island tour? What kind of development strategy will be adopted for the future development of Jetta tourism in these groups? Gao Juan: Tourists who choose Island Tour products, most of the travel experience, a single product has long been unable to meet the needs of this part of the visitors, in recent years, according to market demand changes, Jetta tourism in the guarantee and improve the quality of the extraordinary series of products, has introduced a variety of new products, including the theme of tourism projects such as self-driving, sea Golf, Honeymoon, wedding, photography, SPA, diving, etc., in the "Extreme Southeast Asia" Product library is a good upward curve. In addition, for the island holiday market, focusing on the introduction of the Phuket half free line and Koh Samui half free line, products to be able to send a group every day, 2 people can row for a major feature, select Phuket Island andOther vacation islands (such as PP Island) more than 20 unique resort hotels, design different family vacation half free line products, no shopping. Personalized custom Service for visitors is the trend of Island Tour, in the Maldives, the conventional products can only experience one island hotel, and our high-end customers tailored to the "Maldives Island Tour" received good feedback results. We have also developed a number of high-end island tour products, such as "Island Luxury Spa Tour", "luxury hotel free line", "Island Luxury yacht Tour" and so on, we arrange business class for the guests, stay in the international chain of five-star hotel, arrange the top leisure service, guide + driver Intimate Service, etc., the market demand also presents an upward trend. New Product Special Thailand Privilege edition in early 2012, the company ace Products "extraordinary Thailand" once again experienced revolutionary innovation, launched a special Thai prestige version and its line series, so that guests fully experience the traditional Thai culture and modern fashion double wonderful. Phuket/Koh Samui semi-free line products to be able to send a regiment every day, 2 people can row for a major feature, select Phuket Island and other vacation islands (such as PP Island) more than 20 unique resort hotels, design a different family vacation half free line products, no shopping. High-end Island tour products such as the Island Luxury Spa tour, the top luxury hotel free travel, island luxury yacht tours. Arrange business class for guests, stay in international chain five-star hotel, arrange top-grade leisure service, guide + driver intimate Service, etc. Looking forward to the development of the tourism market today, whether from the source demand, or from product development, the traditional way of tourism has changed greatly. As China's leading outbound tourism wholesale operators, Jetta Tourism has been closely concerned about the trend of market changes, perseverance analysis of the market, open up the market, leading the market, always at the forefront of the market. We believe that no matter how the market changes to high-quality and innovative products and services to maintain brand reputation, is to maintain the core competitiveness of enterprises is the magic weapon. This edition of the Beijing News reporter Wu Ruili (original title: Innovative Southeast Asian tourism)