Intermediary do two landlords push high rent a year can profit super billion

Source: Internet
Author: User
Keywords Rent Push high.
The Ministry of Housing and Construction in a report of the proposed regulation of the business of real estate brokerage Makoja Yin Snow Living Department subordinate real estate brokers learn to Beijing, Shanghai, Guangzhou, Shenzhen and other cities after the rapid increase in rent investigation, the formation of "the recent research report on housing rent change in key cities" (hereinafter referred to as "report"), said  Part of the intermediary from the landlord to accept the house as "two landlords", pushing up the rent or persuading homeowners to raise rent, is the main city rent rise main factor. Although this conclusion by a number of intermediary companies in Beijing retort, but an intermediary industry insiders to the "First financial daily" reporter reported that the main factor in the rise in house prices or intermediary agencies.  He says the housing bank model used by many real estate agents is the main driver of rising rents. The "House Bank" is also called the leasing agency.  As the name suggests, is common people like to go to the bank to save money, the hands of the vacant house into individual intermediary company's housing Bank, every month no matter how busy the landlord, whether the house is idle or not, can be from the housing bank on time to get fixed rent. "This business has been around 2000 years and has grown to over 10 years now." "The above analysis shows that the housing bank leasing this business profit point is divided into five parts: the first part is the agency fee: one month rent. The second part is the vacant period difference, the general one year only 10-11 months rent, intermediary can earn the remaining 1-2 months rent. The third part is the rent difference, is generally the rent 10%~20%. By driving up rents, some companies earn tens of millions of dollars. Four is a group of rents, through the whole 0 rent method to earn the difference.  Finally, the tenant is required to pay a deposit and the deposit is not refunded.  The person to the reporter calculate, according to the Beijing Real estate transaction Management network data statistics, only input system June Agent House deal 2130 sets, the annual data can be a year only on the site signed public rental availability of up to 25000 sets. According to this data, a set of rental housing for the average monthly rent of 2500 yuan estimate, a year rent of 30,000 yuan. The total turnover of 25000 sets is as high as 750 million yuan. Some of the company's data show that the whole of Beijing currently has 2 million sets of rental listings.  According to 5% of them for leasing agent calculation, there are 100,000 sets in a year, then the total amount of transactions involved is as high as 3 billion. Beijing Real Estate Transactions Management network data show that the first intermediary company in Beijing Leasing contract 18000 sets of rental, according to a set of rent conservative calculation, the original is 2000 yuan/month, in accordance with the provisions of a month rent for intermediary fees, the company's normal profit should be 36 million.  Now the market has risen to 2500 yuan/month, the profit has become 45 million yuan, earning more than 9 million. Even if the 18000 sets of 20% of the listings for the "Housing Bank", that is 3600 sets. Even according to 3000 sets of calculations, if these listings have more than 1 months of vacant period, then the profit is 7.5 million. This kind of listings can calculate the differenceThe rent difference is 18 million. "This shows that the housing bank to push up the price of the model can make a company earn 30 million more, a year in Beijing leasing agent to earn more than billions of profits."  said the person. Several major reasons for the construction department's report that, after the real estate market regulation and control policy, the real estate transaction volume declined markedly, the real estate brokerage organization business volume to reduce sharply, caused the industry competition is intense. Some brokerage institutions for the competition for the availability, Rob customers, to raise rents, raise prices and other ways to attract owners. At present, real estate brokerage agencies actively persuade owners to raise prices is very common. In addition, there are a number of brokerage agencies engaged in housing Leasing agency business, the sole agent of the landlord to collect rent, some privately to earn money for profit.  In order to earn more revenue, a small number of unscrupulous real estate brokerage institutions are deliberately to rent, raise rents, layer sublet to push up rents of irregular behavior. Despite the surge in the rent hike, some intermediary agencies have played a bad role, but the report also pointed out that, in addition, the market's rigid demand, the growth of the rental phenomenon, the increase in graduates, leasing supply and demand imbalance, the cost of the transfer of the owners and some of the media's one-sided publicity also to the current "rent on the Tide  Helped. According to my Love my home, Chain home, central Plains and other seven real estate brokerage agency lease turnover estimate, the first half of this year, Beijing housing leasing market 635,000 sets, compared with the same period last year 6.1%.  At the same time, a significant increase in the share rental phenomenon, in May, the proportion of rental transactions accounted for 10.4%, the chain April increase by 4.4%, higher than the average level of 3.5% last year. At present, most of the rental groups are university graduates or migrant workers, can accept the level of rent is not high, the need is mainly in the low-end residential. According to the survey, many urban housing leasing market has a lack of structural supply.  For example, according to the data provided by the chain Home property, the supply and demand of Beijing general housing lease is increasing, now it has reached 1:4, while the high-end apartments are oversupply, supply and demand ratio as high as 2.7:1. The report recommended that the leasing market should be supervised from several aspects, first, the government should strictly supervise the owners to effectively implement the lease, not arbitrarily raise the rent.  Should the owner of the leasing compliance verification, to avoid owners in the lease period of the rising prices, to bring losses to the lessee. Secondly, the practice of real estate brokerage institutions is regulated. First, the introduction of special provisions on real estate agents to drive up prices, publishing false information and other acts of norms.  Second, the housing leasing agent and other unreasonable real estate brokerage business mode to regulate, do not allow brokerage institutions to participate in the operation or even eat the difference. On the other hand, we should make full use of market mechanism to activate the housing leasing market. It can increase the supply of housing leasing market by reducing the rent-link tax, levying the vacant house tax, and providing the government with lease subsidy.
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