Internet agriculture pays attention to autumn

From Liu to sell blueberries and kiwi, to Liu to grow rice ..., "internet agriculture" gradually receives the social and the capital attention. At the same time, the vast Internet market also allows more people to see the agricultural industry business opportunities, have wanted to share the Internet a cup of soup.

Recently, the media is racing to report Alibaba launched a "arable land treasure" products, to do the Internet agriculture concept, will promote rural land circulation, Alibaba may even "capital 100 million yuan transfer 5000 acres of rural lands, although the final clarification is a rumor, But the novelty of the concept is to make many netizens and entrepreneurs in front of the light. Since then, the poly-cost platform and Zhejiang Province, joint-stock cooperatives in Anhui province Jixi County Yingzhou, Vo Ling benevolence, Longchuan, Hu Cun Three of villages and towns held a called "happy to do landlord" group purchase activities, that is, farmers to their own land to grow fruits and vegetables, and then sent to the city by courier and other means to the hands of consumers, to take fixed-point planting, Package year Direct supply mode.

and other parts of the world, also gradually rise of agricultural products into the network platform of the upsurge, many supermarkets may not buy the native product, now online can buy, both cheap and door-to-door. For many peasant friends, agriculture is really a good thing, can let the agricultural products can go out of the deep alley, can bring greater market. Then, the agricultural products online, the previous marketing model has how to change? Where is the problem? Agricultural products to the Internet, how to go farther?

How does the network change the agricultural marketing model?

For many farmers, the past is to sell basket, or in the field, waiting for the door-to-door acquisition. Now is sitting in front of the computer, the mouse, you can let their own agricultural products sold all over the country, the advent of the network era, is quietly changing the traditional agricultural marketing methods.

For example, Huixian, the current 59 enterprises and all over the merchants, are through the Third-party trading platform, registered online shop, and to drive local people to work nearby, increased labor income. Last year, the county E-commerce sales breakthrough 8 million yuan.

In the past, farmers can not find a good circulation system, and a good circulation system, but not with the product docking. The internet allows farmers to solve the problem, it allows farmers to the past non-standard, decentralized, small, diversified agricultural products to create standardized, branded, large-scale industrial goods. The production of agricultural products into industrial goods, but also the industrial circulation system through.

In terms of marketing, the new media platform and communication tools for the Internet provide a convenient marketing portal for farmers, Micro Bo, micro-letter, QQ and SNS are free resources, they spend a little more time, more thinking, with some means, can and consumers to establish a trust relationship, to sell products will be handy. "Coarse grains, walnuts, jujube, etc. they are the use of E-commerce platform, micro-bo, micro-communication success stories, so there will be more people for home or characteristics of agricultural products endorsement, new media will become the new battlefield of agricultural marketing."

In terms of credibility, the Internet gives new thought. Today, online or supermarket purchase of fresh food, there are a lot of packaging on the two-dimensional code, mobile phone scan can see the traceability of this product information, where to cultivate, when picking, who to pick, shelf-life date or even ingredients, etc. readily available.

In other words, the Internet can deconstruct and reorganize the relations of production of traditional agriculture, thus creating more market opportunities. Buy fresh agricultural products at home, not only to consumers to provide convenience, more importantly, the relationship between consumers and producers to become closer, production information more transparent, you will eat more at ease.

It can also be said that the Internet will bring a different autumn for agriculture.

How does Internet agriculture go in the long run?

Although the Internet agriculture in some places progress in full swing, if you want to thoroughly enter the market, still a long way to go, but also faced with some problems to be solved.

The first is the high cost of logistics and distribution, the cold chain is imperfect. Unlike other products, the high cost of logistics makes it less competitive than the traditional supermarket distribution model. Because of the imperfect cold chain, resulting in the circulation of Chinese agricultural products do not go out, even if the circulation out, also can not sell a good price. According to statistics, Chinese fruits and vegetables loss rate laminatiion/year, annual loss of 80 billion, can solve 200 million people's food and clothing problem

Secondly, the standardization of agricultural products is not enough. The same five Jin pork, in the end is to buy pork leg meat, or other parts, to the fertilizer fat how many, these are the electronic commerce under the order cannot control.

Again, the question of trust. How does the consumer have a trust in internet advertising? Is organic food really organic? Is it really useless to store chemicals?

In fact, to solve these problems so that the Internet agriculture really thoroughly into people's lives, go farther, on the one hand, capital in the cold chain and other infrastructure investment, of course, it is best to have relevant departments or enterprises to invest and support. On the other hand, producers of agricultural products need to learn more strong internet marketing capabilities, improve their quality. Third, the relevant departments need to strengthen supervision and supervision.

At present, China's internet penetration rate, the town is 62%, the rural area is 27.5%, Internet thinking mode and advanced technology to traditional agriculture intervention, it is indeed to the agricultural production mode and sales model changes.

Objectively speaking, Chinese agriculture still has a long way to go in order to truly enter the Internet-style modern agricultural era. Agriculture is not like the internet, overnight wealth, it may take a long time and the relevant industrial chain and facilities to improve, in order to return to this even profitable, this line itself may be more than the internet also burning money.

However, in the long run, although faced with these problems, but the city consumers of High-quality fresh products, and the problem of the circulation of quality products in rural areas can be better resolved, the circulation of agricultural products on the Internet must be close to other industries in the retail industry.