Internet marketing is to buy things or sell services?

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When the internet has become a fashionable life, you, I, he became the faithful fans of WWW, and then the potential market has fully affected the social and economic changes. Around the consumer habits of our netizens and the dependence on the network, the network company all over the China, the tide of network change ebb and flow, the network marketing of the FN projection!

Meaning: It is the development of many marketing ideas, concise and sublimation, is to promote enterprises to open up a broad market, to obtain value-added benefits of the power, is to connect the traditional marketing, but also to lead and transform the traditional marketing of a desirable form and effective method; It is all marketing activities with information technology, and it is a fast channel to enhance the core competitiveness of enterprises
Goal: At the lowest cost to get more customers, quickly buy products!

The rapid development of internet marketing is due to the inevitable existence of marketing dilemma in all walks of life under the existing market competition environment, enterprises need to have a more extensive, faster and cheaper effective marketing model. At the same time, the development of network economy has promoted the development of network marketing idea. Especially because the Internet changes all the huge role, and the modern marketing concept of successful practice, so that new marketing ideas emerge. Therefore, the network marketing concept, has become a number of consulting websites, and the focus of the rapid accumulation of wealth opportunities. Major IT companies in order to share this did not do a good cake, so that the whole field of cohabitation, can not be scientifically aware of the essence of network marketing, resulting in many service enterprises network marketing results and expectations are far from the difference.

If you are a budget-minded CEO, when advertising spending more and more but can't stop, if there is a "network marketing" strategy placed in front of you, you will be tempted? If you are a small business owner, when the business is more difficult to do and the high cost of marketing is not good, then suddenly there is a "network marketing" pie in front of you, will you "brave to go back"? When they don't know what to buy or how to sell your service, think twice!!

So how many marketing methods are available? Those who can buy their own things? I think it is necessary to explain.

We are familiar with the company's own web site, industry sites, trade sites, search engine rankings, the network real name, dealers letter, etc. has become a typical network marketing tool. The ensuing changes, or the trend, are also the leading, such as blog Business marketing, podcast marketing, pictures, "virus" marketing, Web League, Forum Saliva, soft marketing, login search engine, exchange links/advertising swaps, and so on, even the data PR (through the network to publish a large number of malicious evaluation of competitors), Celebrity and other speculative ways. It is precisely because in the case of different numbers, so many enterprises confused mind, into some marketing misunderstanding, to buy a lot of services but not very good buy things, input and return imbalance and so on. I am in with many traditional industry entrepreneurs in the process of communication, found that they have a certain blind spot on the concept of network marketing, the various statements about network marketing summed up in the following several:

1. Network Marketing is "virtual marketing";
2. Network Marketing is the website promotion and service;
3. Online marketing is online marketing communication and website propaganda;
4. Network Marketing is a consumer-oriented, emphasis on personalized marketing methods;
5. Network marketing is integrated marketing;
6. Network marketing is one-to-one marketing;
7. Network marketing is direct marketing;
......
There are many, many more. However, all these statements, do not grasp the core of network marketing and the essence, do not jump out of the traditional concept of marketing thinking mode. Not a deep understanding of the network marketing to enhance the competitiveness of enterprises, the liberation of the productive forces of the important role; therefore, we should re-examine and study all the above statements. Summary is not according to their own needs to do the selection of network resources and marketing methods of the whole and, if the cost of "buy services" but did not produce benefits, network marketing has failed. So if the network marketing deviated from the basic purpose of sales, can not finally achieve in the sale of "buy products", is the failure of the network marketing. Then how to buy and sell to form an organic combination, promote each other, realize development? This should be based on different levels, product areas of different enterprises have different needs, network marketing can be a great strategy can be a level of tactics. Therefore, enterprises must be based on their own actual situation to develop network marketing plan, do not blindly follow the banner of network marketing some of the company without strength. Here to share with you the actual operation of the enterprise some of the misunderstanding:

Corporate website

Network marketing is not simply to do a website can nicest. Even if the company's website is gorgeous, language version of more, to find customers are only a recognition of the enterprise, it should be said that in the network marketing, especially in the initial period of the establishment of the site, with a certain strength to do a good job in the promotion of the site is necessary, but, web site promotion is not also impossible to be the core of If the enterprise can not perfect the network service and tracking, then to the mouth of the fat will also fly away.

Business Email

Sending a few business emails is not really a network marketing. Today's database providers, which specialize in providing a valid email address, will tell companies that if they use e-mail as a sales tool, it will never be as spoiled as a female secretary, or as a career-boss. So companies will not hesitate to buy a large number of e-mail addresses, to send in their own opinion is the sales information in the target or potential customers appear to be absolute spam. Usually those who buy the address tell the company what to do, instead of telling them what to do is standard and effective, that is, how business email can bring in potential orders, rather than mechanically embed the enterprise's product into an email, and allow the target viewer to forcibly close the window because of the perceived sense of rape. E-mail is not the ultimate tool to promote Internet marketing, it is essentially a communication and communication carrier, in the real situation of spam in the sky, it does not have a strong sales function. Therefore, through the business email to Network marketing enterprises, usually pay attention to two aspects: first, the reliability of the email address database, and the second is how the content of the mail is fascinating and produces a positive response. The former will directly determine whether the enterprise becomes "Bailao", while the latter directly generates a brand impression on the enterprise or product.

E-commerce Member

Join the local information port or several famous commercial websites, paying member's way to enjoy a certain website's service, and through these several websites to look for the customer, or only publishes the customer, this is the enterprise to the network marketing cognition one erroneous zone, boils down to once and for all. Vulgar do not know, although the enterprise has joined the Internet, there are also the probability of a deal, but even a well-known site is only limited, he can only provide a specific or a few services, and can not have a very comprehensive service providers for you to provide all the enterprise needs of the personality requirements, This virtually makes it impossible for enterprises to collect all the latest information on every day, and this also increases the cost of enterprise marketing. In other words, an enterprise in Zhejiang, and joined the Zhejiang information port and several famous websites, and other commercial websites in addition to the latest news enterprises can not get, just dozens of customers need enterprise products, this is not in the open shape lost customers?

Network rankings

Network rankings do not equal to the real competition in the rankings. Network Marketing service providers are becoming more and more dishonest, they communicate with customers in a very similar way, such as companies if in the network rankings as the real competition in the rankings as backward, then the enterprise will be incurable lines are not uncommon. These sentences usually hit the corporate key. Companies are often confused to pay high prices to bid rankings, hoping to cut off from the network end of the opponent's customer source. In fact, even if the company ranked first in the network rankings, this does not mean that the traditional market competition rankings have been overturned, the majority of the buyers are "experience value", they will not easily believe that the network rankings, unless the enterprise in addition to the network rankings beyond the competitiveness of rivals in the network to highlight.

Internet advertising

Naked Internet advertising is not the only way to network marketing. Tencent, NetEase Quarterly income is hundreds of millions of yuan, in addition to net game revenue accounted for the bulk, the remainder rely on direct and indirect advertising to obtain, this proportion is also rising. This confirms that the Internet advertising has become an important way for enterprises to practice network marketing, but it must not be regarded as the only. No matter how straightforward or clever network advertising, will be in the same quality of goods or services are annihilated, brand and commodity attributes and network or network product attributes combined to publish ads, is a must pay attention to. Coca-Cola and the Game of Warcraft Joint Promotion, in the hot online games implanted products or products promotional activities are not clever and forward-looking, although it is expensive.

Blog, Forum Marketing

Blog door is not necessarily the wealth of network marketing door, the forum may not let your product rapid expansion, if you do not want to play dog meat dumplings must be on the blog and the Forum for Public Relations. Many enterprises do this, are to buy some terminal user address or related software for a wide range of coverage, but often the result is less than 0.1% of the transaction rate, what is the reason? Just like the way mail marketing, only to the blog, forum, so the remaining 99.9% became garbage. To do a good job, you must have the means to master. For example, for celebrities or traffic a lot of blog grab on the sofa, give some incisive reply or comment, and then give yourself a link, natural flow to your blog up, but also worry about the turnover rate does not go up. Also has the good platform, must have the high quality method to do the side marketing, like this can realize your true effect! The former Domestic Network marketing blog phenomenon is mainly focused on promoting personal awareness to enhance corporate visibility, such as 31 heavy Wenbo blog.

If the network as a marketing tool, then it is necessary to understand the various advantages of the network, cost, speed, diversity, network marketing and no version can be said, enterprises in the specific operation must be specific screening, MO Chila. Really do buy a service to sell products is the successful network marketing!

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