Internet from self-help station to self-service building shop

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The sale of roasted seeds and nuts has also begun to build their own online shop, so that more people can order their own melon seeds and sugar fried chestnuts. The rich and popular shop, making "office location" can be everywhere, a lot of users do not need to deal directly with the company no longer needs to lease "decent" office space and pavement; 07 Net purchase consumption amount of 59.4 billion, accounting for the entire social consumer goods 6.8, only Taobao 43.3 billion. This is the current "E-commerce" state, although very much in favor of the wheat field said "Everyone calm down", but it is undeniable that e-commerce is really getting closer to us.

In the 2007 E-commerce events, sing to buy Ecshop count one. Chunhui with Ecshop joined to make sing create the entire product line more complete. So phase is another event, Li Jongwei joined Shopex, the year of the legendary Guo Hongjing was invited to the mountain. It is said that Shopex currently has a user capacity of 20w, much higher than ecshop. One side is enough to improve the product line, while there is more user accumulation. The two sides go to war, profit should be the user.

Create a own shop is no longer mysterious, and build a BBS as simple. If you do not know the technology, recruit a 2000 of January junior programmers can be Shopex, ecshop, and other self-service shop systems are emerging, will undoubtedly make the creation of their own shop like the self-service station system became popular. The number of owners of Taobao more than 3000w, most of the users with drilling outside Taobao have their own shop, they do not want their business will always rely on Taobao. The cool wheat store, which is rumored to be the first big store in Guan's village, has personally confirmed these. Distributed E-commerce groups have slowly begun to sprout.

From Ma Yun's corporate Yellow Pages and Ali automatic station (Alibaba is actually also a self-service building station, is just those enterprises to "site" built on Alibaba only), to million nets and other enterprises to launch the self-service construction station system, to later the dynamic network, Discuz Open Source BBS, and then to Shopex, Ecshop Self-Service shop, and even now open source SNS.

It is not difficult to see that the real benefits of the whole process are two types of people: one is those who confuse the Government or some institutions to dig "public funds", such as "XX Enterprise Network", the other is to do "integration" of people, "build Station" is "free self-help" but "information is integrated in my here", such as Alibaba.

"XX Enterprise Network" will be like search engine that will always be about 30% of the same sex flow, but can never become mainstream. Although Alibaba such enterprises are always around the search engine to do SEO, but can not be denied that he is a large enterprise, may also be called "great".

If a business is simply a service that provides self-service stations, rely on the "custom" to a small number of large and medium-sized enterprises to collect poor "hard work", through various relations to some institutions and government departments to collect a good "genuine fee" (but also to pay most to the relevant departments or related people, etc.), to provide some "advanced features" Collect a number of "VIP" fees. It's hard to become a big business.

For example, although every farmer to build a site will go to the million net to buy domain name, but the million net is still just million nets, a valuation of tens of millions of, from the IPO in the foreseeable future, eat and drink not worry but has been unable to rich to the flow of oil "old" brand.

The same thing, Discuz is currently the most widely used open source BBS program. 80%, 70% "occupancy" and all kinds of data have been said, I even believe, seemingly all I stay in the BBS full It's a discuz. But in fact, we do not see how discuz to sing create a direct benefit, at least in discuz such a large utilization rate, the current income is not ideal. Insenz has done so far.

For the business of providing e-commerce services, whether the customer is in the platform of Ali "shop", or use self-service build shop system to create their own shop. To the end, providers need to integrate this information. Alibaba's integration is the most natural and simplest thing, because the content itself is above Ali, he is based on "integration" to start doing things. But how "open source" providers do integration is a problem. I personally do not like Alibaba as a pure content integration approach, such as Ecshop buy.

For "Open source program" provider, choose to do "content integration" is undoubtedly and now advertise themselves "Taobao 2.0" as wrong. This not only in advance to find unnecessary opponents, but also in their own shortcomings to compete for other people's strengths. Because, the advantage of "open source program" Provider is not to do content integration and content display, but technology. If you are not SINA this content as the core of the enterprise, the integration of content is the worst choice, blog China's failure is a good proof. You can do content like Google or Baidu, but it's not a good way to integrate content in a presentation.

Specifically on the integration of the view, in fact, keso and wheat fields, Xie in the 08 New Year's dialogue (9th) mentioned.

The day before yesterday afternoon, in 5G, I give Guo Hongjing advice is:

1, unswervingly the establishment of the shop process well, this is the basis of competition. Technology NB, powerful, easy-to-use products, services in place (such as a template contest, legal circle to countless templates);

2, at least for a short period of time, without full open source. Because the choice with Shopex most people should still not understand the procedure of the people, Shopex now charge a certain service fee is very feasible, and do some relevant institutions of money also may be;

3. If you want to collect money from others for a long time, you need to help them earn money first. In the long run it has to be integrated.

4, but do not agree to do the integration of content, this is to attract opponents and not their own good at. At least the first step is not to start with content consolidation.

5, the proposal is based on technology to do integration. For example, "search" can be integrated, the common "advertising system", the common "user identity" and "credit system", shared "consumer record", ...

6, now everywhere to say that they are Taobao 2.0 is very dangerous, when Ma Yun cared about the time, will be willing to kill these "Taobao 2.0".

7, Ali software is very NB, if not to consider the integration of things, Baobuzzi one day Ali began to care about the problem of user churn also do an open source program, so it is not fun, because Ali can build a very complete SaaS.