Internet gene: Although the flow is good, but it is far from enough

The influx of capital has been followed by a large number of institutions, exacerbated by the transfer of the market from blue Ocean to the Red Sea. The flow of institutions has naturally become a commonplace phenomenon. The 2014 online education, Matthew Effect began to clear, the potential of enterprises to obtain multiple rounds of investment, neither the profit model and no capital background of the institutions are struggling, and gradually eliminated by the market.
Every company has its own genes, which is the consensus of the Internet community. Now the mainstream of online education enterprises, gene operation is particularly obvious. There are four major genetic patterns. The author will combine seven typical online education organizations for elaboration. If there is any omission, welcome to Pat Bricks.
Internet gene: Traffic is good, but far from enough
Tencent classroom: Into also free, also free
Internet has a very practical free thinking, the use of free circle of users, form the scale and then make money. Tencent is the leader in this regard, the use of free to create a QQ and micro-letter two large flow kill device. Through the "QQ Drainage free" product launched, always quickly occupy a certain market share. Tencent classroom is such an internet gene products. But from the current operating situation of Tencent classroom, there are many changes that need to be made.
First of all, Tencent classroom traffic base is QQ. QQ's largest user habits are free, coupled with the Tencent classroom free drainage decision-making, together to determine the user is difficult to pay. Second, the free curriculum allows users to form a "dispensable" value perception, so it is not surprising that the number of classes is less than 1% of the enrolment. Furthermore, there is no free drive for lecturers and institutions. They are more of the Tencent classroom as a promotional window, the quality of the output is not high, the user stickiness naturally not high. Getting rid of the shackles of free is a difficult problem in front of Tencent's classroom.
Tencent Boutique Class: Complementary or shunt? The key does not go to the heart of the
Tencent Quality class, the intention is not so much complementary to Tencent classroom, rather than Tencent classroom to find another way out. The boutique class occupies a category of Tencent and Tencent video, with a considerable flow of traffic. Although the above users have some pay habits, but it looks more like a reluctant happiness.
First, users are more for the purpose of entertainment browsing the two entrances, learning motivation is insufficient, add a few of the quality class far-fetched. Second, there are agencies responsible for reflection, quality class content classification is not clear enough to meet the user's search habits, increase the user's choice of costs. Want to change the quality of the class, or to go more heart.
NetEase Cloud Classroom: The product matrix is one foot, the Consumer-to-consumer magic curse a tall Zhang
NetEase cloud Classroom last year harvest online education website first success. This benefits from NetEase's product matrix strategy. Through NetEase public classes and Youdao dictionaries and other educational products accumulate word-of-mouth and users, the introduction of cloud classroom is also logical. The Cloud class now has 5000 courses and some paid users. Coupled with no refund of the trading rules, the organization's profit objectives are guaranteed.
However, even such relatively sophisticated platformsFacing the bottleneck of the development of Consumer-to-consumer platform. It is unavoidable that the platform is saturated with similar institutions, the content of the course is high, and the curriculum description is not uniform. These increase the user's choice cost. Cloud classroom want to do all-inclusive education, unable to effectively control the organization and content, destined to sacrifice the user experience as the price. However, with the product matrix user accumulation, the transformation of the client can be further.