Internet shopping mall how to operate

Each consumer in the search for goods when there is a law: there is demand - the choice of goods - {brand, cost of goods} - decided to buy. There may be more considerations in online shopping mall , such as: whether the shopping process is easy and convenient, whether the payment is convenient and safe, and whether the delivery is fast.

Combined with the above, all the elements of the collection is the brand, the brand is an impression of the consumer, the brand determines the sales. In a highly homogenized product, the focus of the sale is not the product , the focus is on how to promote the same products as others to a higher level, gaining more trust from consumers! The essence of brand planning is to create differentiated Competitive strategy, it is the enterprise in an increasingly competitive environment, facing the increasingly homogeneous products, technologies and services trends, seeking to create a brand differentiation strategy.

The following is the analysis of online marketing site planning

In summary we can draw a conclusion is:

Shopping website nothing more than into two blocks:

1, the product (this is the basis for the formation of sales, but no longer the focus of sales, because this piece does not create too many advantages)

2, the brand (including aspects:

Consumer experience

a, reputation b, service c, purchase experience d, brand value-added e, product quality f, buy the difference point)

Infiltration of the outside world

A, rigid advertising (traditional media network)

B, word of mouth publicity

C, various channels of promotion (Internet, offline activities ...)

This step is the first step in brand building to do a great deal of work.

(1) a single new brand shopping network

This type of website does not have the brand of goods, in the case of goods clearance, the brand planning is the key to sales. Product brand = mall brand.

(2) multi-brand integrated mall

Most of these types of site sales are well-known brand name, have a good brand foundation, brand of goods, the focus of our business is to establish the mall brand. But no matter what type of shopping mall, the same is what it takes to build a brand (2:00). I believe that the establishment of a brand takes time, to accumulate positive information to the audience over time, when these positive information to a certain extent the formation of the so-called brand, in the final analysis is an impression of consumers!

The beginning of the article said the brand planning is to create a differentiated planning, other factors may be easily assimilated, but the difference is the core of the mall competition, from the brand strategy point of view, refining the core competitiveness of the mall and product selling point Become the most important. How to refine the product selling point and mall's core competitiveness?

1, refined from the product efficacy

2, extracted from the sales channels

3, refined from consumers

An important principle of refining selling point: selling point = buy

After refining the selling point, the next step is to do a series of positive things that will help build the brand around the selling point. For each customer who comes to accept our service, we have to know what time:

1, credit

Are the information we provide true?

Does the product really meet the consumer's requirements?

Commitment can be fulfilled?

2, service

Are services attentive? Is it from the consumer's point of view? Is the service in a timely manner? Can all the information consumers want to know?)

3, shopping experience

The entire process to consumers convenience and peace of mind it?

Delivery timely?

Is it easy and safe to pay?

Website design gives people feel good?

4, product value

Will buying our products give consumers the capital to talk about? Does she say that our products and services are all good? Will she be happy to share this shopping experience with others? Give them psychological satisfaction ?

5, product quality, selling point

Are they satisfied with our products, are they the products she needs?

Can he say a word or product of the merits of Mall?

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