"Internet thinking" challenges the success or failure of the electric business logistics after sale

March 28, the U.S. group released the overall listing after the first "report card." The report shows that the United States in 2013 to maintain the revenue of the "hundreds of billions of club" members of the standard.





remarkable is that in the United States in various business, "Electric dealer retail sales" appeared 160% year-on-year growth, far beyond the "small household electrical appliances business", "everyone electric business" and other plates.





in fact, for the United States, 2013 is its "electric Shangyuan". And in the "next year", the United States in the electricity quotient this piece has sprouted the bigger ambition. At present, the United States is brewing the "overall concept", or the product, logistics, talent and other aspects of the adjustment, in the traditional channels outside the focus of the electricity business.





's electric Business team "Internet thinking is not enough"





U.S. Group senior vice President Xiaoming said, the United States, the internal Electric Corps team, the internet thinking is not enough, the electric business industry changes quickly, to go to the professional field to find a deep understanding of the electrical business.





the beauty of the net road farther and further away.





This February, the United States Group of electric companies formally established. The new company will be responsible for the operation of the official flagship store and the official online mall in the United States.





2013 Annual report shows that last year the United States to achieve revenue of 121 billion yuan, an increase of 18%, the realization of attribution to the parent company net profit of 7.3 billion yuan, an increase of 38%.





It is noteworthy that the annual report mentioned that the company's sales in 2013, nearly 4 billion yuan, the growth of more than 160% per cent on the basis of this year to achieve 10 billion of the retail sales target.





"Electrical business work in fact as early as last year, but this is a comprehensive planning, there is an overall strategy for the electrical business." The past is the natural development of the situation, and now the electric business strategy to be integrated into the whole group level. Xiaoming, senior vice president of the United States, said to Beijing News reporter, "The electrical business in the field of household electrical appliances in the development of more and more quickly, as home appliances companies we must seize this opportunity, last year, the company has done 4 billion, this year to the basis of a substantial growth." ”





2013 is the "Electric Shangyuan" planned by the United States. Last June, the United States Group of Life Electrical Appliances Division launched the network pin brand "Cool", in the first mall in Jingdong, which opened the life of the United States electrical line on the two brands operating mode. The life of the United States electrical appliances will be their performance expectations from 8% to 10%.





September 2012, the United States electrical appliances into the day Cat Mall. 2013 annual report shows that in the 2013-year double 11 activities, the United States the overall sales of 313 million, the entire Taobao business 239 million, become the day Cat platform small household electrical appliances sales champion.





on this basis, the establishment of the United States Electric Company is logical.





It is understood that the electric company will be the independent construction of a new system, through the actual operation of the cat flagship store and the United States Mall, through the United States of its own stores and logistics company's functions, to cultivate the power of business operations.





at the same time, the company will use large data calculation methods to analyze the user's purchase behavior, reverse drive research and development, manufacturing, logistics, electrical business IT systems, member management system, such as improvement and improvement.





in talent, the United States will be a large number of electric dealers from outside to recruit professionals. Xiaoming to Beijing News reporter said, the United States of the Internal Electric Corps team, the internet thinking is not enough, the electric business industry changes quickly, to go to the professional field to find a deep understanding of the electrical business people.





Logistics and after-sale become the key to the success of the electric business





is different from small household electrical appliances, large household electrical appliances sales of logistics and after-sale requirements are higher, therefore, logistics and after-sale will also become the key to the success of their electrical business development.





for the operation of the company, the United States Group senior Vice President Xiaoming to the Beijing News reporter said that the company will consider the whole, will consider including large appliances and small household electrical appliances and other terminal products, integration of internal resources, online resources under the line to do a holistic concept.





It is understood that the current sales of the United States to contribute to the larger small household electrical appliances products. The beauty of the electric quotient to the group level, it can be foreseen that the future of the United States of air, ice, washing and other large household appliances on the online sales ratio will gradually improve. However, unlike small household electrical appliances, large household electrical appliances sales to logistics and after-sale requirements are higher, therefore, logistics and after-sale will become the key to the success of their electrical business development.





currently the United States Group has security logistics, previously mainly responsible for logistics distribution and warehousing management.





in the annual report revealed this year's logistics layout. 2014, the United States plans to complete the Beijing, Shanghai, Guangdong, Hubei, Zhejiang, Sichuan, 6 major electrical storage base, while the United States flagship stores, stores and after-sales service outlets, such as the line of high-quality resources are fully integrated into the electrical business support system.




"Gogoal", a long-time observer of the
Group, believes that the United States will rely on its logistics and stores, such as channel resources, to enhance the United States in the field of electrical logistics in many batches of small volume service capacity, expand distribution business, providing business-to-business, the delivery of the service, to achieve common distribution, common warehousing, Distribution range radiation three or four-line city.





"Of particular concern, the United States flagship stores, stores and after-sales service outlets, such as the line of high-quality resources will be fully integrated into the electrical business support system, the construction of information and data integration System to promote the realization of the United States line and offline business integration, to provide consumers with" integrated "shopping experience. said the person.





extension





Household Appliance Industry Group Betting electric trader





last year, home appliances consumer net purchase Market scale for the first time super billion, home appliance manufacturers "swarming"





China Electronic Information Industry Development Research Institute has issued "2013 Home power grid Purchase Analysis Report", in 2013, China's domestic market for domestic buyers of the network (including mobile phones, tablets) for the first time over 100 billion yuan, reached 133.2 billion yuan, including flat-screen TV, refrigerators, washing machines, Air conditioning and other four types of large household electrical appliances accounted for 25.9%, reached 34.5 billion yuan. "Bulky" large appliances online shopping market has become a big cake to be expected. The United States, Skyworth, Konka and other household appliance manufacturers are swarming, betting on the electricity business.





prepares for future online sales outbreaks





for the United States of the group's electric business movements, many people in the industry think it is reasonable. Some analysts said that the United States is in the traditional enterprise thinking more active, the executive layer of the new things to accept the ability and reaction speed is relatively fast, when the Internet tide came, the Internet transformation, this is the traditional enterprise in the Internet era of strategic transformation should be measures.





Allwin Consulting Institute Dean Zhang Yanbin said, the United States is concerned about the Internet thinking, is the future consumer experience needs, to the pulse must be the electric business department to do.





"For example, the traditional dealer channel feedback, there are some subjective thinking in the inside, information will distort distortion, but the Internet is transparent, for consumer attitudes change, consumer structure changes can be at a glance." In addition, the establishment of internet companies, try to use the Internet thinking to solve problems, interactive marketing, these are the traditional enterprises lack, "Zhang Yanbin said," so the significance of the electric business strategy is not only sales, the main is to get the traditional enterprise in the past do not have the thinking, for the future of everyone on the wire sales of the outbreak ready. ”





impact on the physical store





is not only the United States, many home appliances manufacturers have been up and down the electrical business.





last year, Skyworth and Alibaba jointly released the online sale of the internet "cool" brand TV, Skyworth Group President Yang Dongwen said that the products are divided into online and offline sales methods, but two brands of research and development, manufacturing supply chain is synergy, logistics, warehousing, distribution and after-sales service, is also online under the share. At the same time Konka also launched last year, the color of the brand KKTV, but also on the line of their own online mall Kktvmall. Even the electric business has been not cold gree electrical appliances, attitude has been loosened, the end of last year, Gree products have been stationed in the cat flagship store, since Mingzhu and Lei "bet" after the Gree channel of the Voice of the electronic business has become increasingly high.





Home appliances expert Liu Buzhong said, can imagine is, the electric quotient develops to a certain degree, may squeeze the entity store the survival space, especially own store's channel, the enterprise in the group layer facing the electric quotient's tilt support strength, also means to the store support strength to reduce. Therefore, how to do a good job of the dealer's comfort, is crucial.





for the above concerns, Liu Buzhong had asked Skyworth Group President Yang Dongwen, "Do electric power so big, not afraid of the real store impact?" "Yang Dongwen's answer is," I make an impact on myself, always better than others to me, if it is really their own another business to kill, but also beat me to death better than others. ”