Internet thinking: The power behind the selling day

What can the Internet bring? In addition to lifestyle changes, its impact on the economy can not be underestimated. The original "New economy" has developed rapidly, has become a "mainstream economy" trend. Every enterprise is well aware that as the "internet generation" gradually grow into a new consumer subject, the traditional industry is bound to face the existing business model adjustment and change, but the problem is: opportunities and risks. Haier Day bottle air conditioning became the end of the 2013 a small achievement of the test water, so that outsiders covet, but also let the electric manufacturers see high-end home appliances Internet value. December 26, Days bottle air conditioning to take the lead in breaking ice, to a single product 20,000 yuan high price in the national eight electric platform to achieve a full network of sales-this is the first high-end white products into the electric business platform, completely subversion of the electrical business can only lower end of the traditional route. Subsequent sales are shocking: The first day of sales 1228 sets, equivalent to each platform 15,000 yuan more than 1.5 of the sales of air-conditioning products! Brilliant achievements, so that the layman Marvel, the expert thinking. Some media said the hot sell for "stuffy sound fat", Qizhi Day bottle air conditioning in the entire research and development sales process has never "stuffy sound", Haier Internet strategy under the innovative thinking has been high-speed operation. For the driving force behind the selling day, we seem to be able to get some inspiration from the development and sales of the day bottle. From the Haier department we learned that the day bottle air-conditioning from the original design to the final sale, even including product naming, price positioning, user experience and so on every link, the Internet is running through. "Thanks to the use of the Internet strategy, we have become closer to the user, interactive mode allows users to participate in product development, so as to ensure that the product has a precise user positioning, I produced, is the user needs." "Haier, a researcher in the evaluation of the Internet strategy, said. Accurate user needs positioning for Haier day bottles to enter the electric business platform to provide sufficient support. It is understood that before the official sale, day bottle air-conditioning will have a strong reputation, the network "hollow powder" on the day bottle listing the voice of the upsurge, which can explain the day of the bottle on the debut of the "blowout" phenomenon, it can be said that the internet in "The Miracle of the day" plays an important role. Ma, one of the internet giants, said in a media interview on December 31 that the Internet has changed industries such as media, retailing and finance, and that the future will change every industry, and that traditional industries, even now, cannot think of how to integrate the Internet, but must have internet thinking. The Internet from the connection between people, and gradually extended to the connection between people and equipment, people and services, the sale of the day bottle fully demonstrated the "Internet" in the traditional business model before the great charm. Haier as the representative of production research and development enterprises, but in the internet thinking of the forefront.