Internet veterans Wu: making famous selling is just the first bomb

Wu is the founder of group buying website handles net, last year, along with the hot ebb of the group buying website, he also fell into "be resigned" the rumor. This once created handle nets, focus on the real estate network veterans, do not want to respond to any of the past things, only talk about the United States and Canada Lok this own nth Entrepreneurial project: Online brand special selling + own brands + Offline entity shop, a bit similar to "only products will +zara" fit.

Only products will be Home brand discount sales site, and Zara is a low-cost http://www.aliyun.com/zixun/aggregation/18202.html "> Fashion brand." Wu said the ultimate goal of the United States and Canada music is to use the Internet to help build brands of traditional consumer goods.

The heart is a bit big, this Wu can succeed?

"For brand, merchant clear inventory"

The United States and Canada's website on the home page on the display of nearly 30 apparel brands, its website to write a very clear "your side of the famous special selling."

At first glance, the United States and Canada music is the only small version of the product. Wu to this saying is quite happy: "Yes, the site is now basically the only product will be no difference." ”

But he pointed out some differences: "We and the only product will be the difference is that it mainly for the brand clear inventory, and we will both for the brand, but also for the offline merchant inventory." ”

"And, with the only product will be compared to the positioning of the United States more emphasis on" side ", with the local merchants more closely, users can line up and down a single, offline delivery, if not appropriate can also go to the offline shop directly back (goods). ”

Wu said that the United States and Canada's partners mainly include: National brand, Amoy Brand (Taobao Mall and consumers jointly recommend the network original brand), regional designer brand chain, as well as large shopping malls. "The collaboration with the mall starts with the three or four-line city, but soon it is expected to cover large shopping malls in Beijing at the end of this year," he said. The main thrust of the Beijing area is the independent designer's chain of creative brands. ”

"This is the first bullet, the United States and music Web site is to use the form of special sale, to help store and brand clear inventory, with people, do network promotion." ”

Wu introduced, the United States and Canada music will be charged part of the Commission as commissions. After the sale of the online logistics is owned by the merchant or on behalf of the operating company.

"Own brands are cheaper than Zara."

In addition to selling online, Wu also plans its own brand.

To this end, he and his partner, fashion designer Todd Macy, registered in the United States "Macy&larry" brand, from Todd Macy and Wu (Larry Wu) half of the name.

In Wu's plan, Macy&larry is a fast fashion clothing brand, "style is a bit like Zara, but the difference is that we are cheaper than Zara 50 yuan, I mean 400-500 yuan grade." ”

50 yuan cheaper than Zara, of course, it's not a joke, but it's not the right answer. In fact, Wu that the biggest difference between Macy&larry and Zara is that it can be done more finely.

His explanation is, "Macy&larry will be a small quantity." I have studied Zara, H&m, Uniqlo, the conclusion is: they are not C2B (consumers to the enterprise), but store2b (from the shop to the back end), that is, shop length decision system, the length of the store according to local needs to decide what to enter. Macy&larry store long power will be bigger, Shanghai, Beijing stores may display the goods completely different, it does not matter, as long as consumers like. The traditional consumer goods is "we launch 10, you choose 3", now we have to reverse, you put forward like 10, by our designers, factories, buyers or procurement to solve this demand. ”

Wu revealed that the first batch of Macy&larry cooperation factory in Guangzhou, there are ready-made garments products.

Internet methodology

In the Wu of the Great American music planning, but also the design of the physical stores under the cable. "I think a brand must be wired under the shop, there is no online experience shop, can not form a brand." ”

Wu said that the first real store in the Spring Festival before the opening, now there are several home, mainly in Gansu province, "mainly for the quiet, first not to be concerned about, can be tested." Sold are Macy&larry own brand, first from the three or four-line city start. Why register in the United States, (retail) but from these areas to start? Because we are very ambitious, we want to be an international brand. It's okay, Wal-Mart is still in the country. ”

Wu said, the offline entity store will use the brand shop and the joint-venture store two forms, the expansion target of the joint-venture is to reach more than 1000 before the end of this year, Macy&larry brand shop is about 100. As for the relevant input, he did not explain more.

"So many introductions, and finally everyone asked me what the hell was going on?" ”

Wu to himself: "Millet using the Internet method to successfully create a technology brand, with the same method, the old Luo built a hammer." The goal of the United States and Canada music is to provide services and use the Internet to create brands of traditional consumer goods. ”

The architecture has been explained clearly, but what is the Internet approach, Wu does not understand: "In early June, we will have a press conference in Beijing." There will be a show showing the case and branding. ”

According to the disclosure, the United States and Canada Music Project's own brand and more than clothing. Wu said that in June this year will also launch another own building materials brand, "in my concept, clothing and flooring, are required to build consumer brands." ”