Interview Banqui: Talk about how to operate the marketing of micro-bo practical skills

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Webmaster Encyclopedia-Loss of taste: In response to the requirements of webmaster, today I wish to invite to Beijing Road Technology Co., Ltd. founder Banqui visit webmaster Encyclopedia. We all know that the teacher is now to micro-BO marketing in-depth research and set up a micro-blog salon community: www.weiboshalong.com. Therefore, in the next one hours, the teacher will be invited to share micro-blog marketing practical skills. Now let's give a warm applause to welcome class teacher!

Banqui-Technology: Today is honored by Webmaster Encyclopedia invitation, came here to share with you the topic of microblogging marketing, I talents, a lot of microblogging marketing knowledge is the circle of micro-blogging marketing Experts experience Summary, I will sum up a bit, coupled with their own views, Hope to be able to give you some of the micro-blogging operations inspiration, perhaps some aspects you may have already known, then deepen or also verify that your idea is correct, if I am talking about your newly acquired microblog marketing skills, then you can try. I hope that my intention to organize, can bring you dry goods. Thank you again for your time!

Webmaster Encyclopedia-Loss of Taste: The interview officially began, first asked the teacher to talk about the operation of micro Bo need what strategy?

Banqui-Technology: Running a good microblogging is a big topic, I summed up the dry goods as follows:

Celebrity strategy activity Strategy interactive Strategy topic Strategy Employee Strategy Recommendation Strategy Of course these are just the main ones, and I'm going to give you some examples of each strategy.

Banqui-to the road technology: the first, celebrity strategy, the best example is Kai-Fu Lee, celebrity's every move, what they read, where, see what people, the innovation of their own factory is very close to many grassroots internet entrepreneurs. So it's more likely to resonate. He has made a very meaningful career, and everyone will support it. , and he himself is a very elegant person, is also very can write the person, writes the post all is the high quality, will attract more people to listen to him.

A second, active strategy, typically exemplified by Cai's ipad, is the launch of an ipad in America. To do a listen and forward the first few broadcast on the ipad, a little bit out of the ipad to do activities, the cost, but the return is not a few ipad value can be measured, good for his personal brand marketing, and according to people familiar with the situation. , Cai wins Weibo release is his assistant to help him release, of course, also need to pass his audit, their content is basically written the day before, and then the second time fixed point, send a micro bo, are planned.

Third, the interactive strategy, in micro-blogging time, can be around the subject of their own determination, send out some of the topic of participation, such as the previous period of comparison hot 3Q war, can get a vote on the microblogging content, let everyone choose. For example, you are a personal webmaster, want to buy a virtual space, can let the micro-friend to help you recommend, not only solve your problem, but also produced an interaction. Also increases your popularity.

Fourth, the topic strategy, the topic strategy can refer to Sina and Tengxu official Weibo topic to carry on, because the hot topic, is the person gathers the place, may open own homepage, for instance now the hottest is Yao Ming's injury question, everybody attention only then will have the resonance. , learn to make full use of the official

Fifth, employee strategy, if you are the company to set up their own company's official account, the company's founder if it is a celebrity, then you can create a personal account, and sometimes celebrity accounts will be more than the company's corporate account more people gas, especially Tencent Weibo, are some grassroots webmaster, They may be more interested in the life and entrepreneurial process of these entrepreneurs. At the same time, each of their own company set up a personal account, each time the official account issued a number of micro-blog, these accounts can be used as a vest account for transmission and promotion. Such a large and small combination effect will be better. The same is true of individuals. Of course, if Tencent is certified here, that would be better and increase your credibility.

The sixth recommendation strategy, the recommendation strategy is actually very simple, is to let Weibo official support to the force, such as Tencent Weibo, if you can let the micro-blog Elf or Wei Wei to broadcast once, that effect is the best, listen to their people is Tencent Weibo account how much is.

A lot of people are Tencent Weibo on the home page or a section to recommend, listen to the number of users are tens of thousands of, or even hundreds of thousands of of the level of growth. This gives the strength is the biggest, if you are in the tide of someone, then congratulations to you, hurriedly use your network

Seventh, list strategy, this is a new section of Tengxu Weibo, birds of a feather flock together, the strategy, this will be more purified, you accept the purity of the listener, more accurate and easy to find your identified micro-blog theme circle of people, so that you can listen to the thickness of the people are thicker

Webmaster Encyclopedia-Loss of taste: Thank the class teacher to share, now more and more enterprises pay attention to the celebrity, because it is a brand effect, can drive the crowd, can be like crazy groupies so strong. Now meager so hot, of course, will also use this strategy, then the class teacher you think the value of meager marketing where?

Banqui-to technology: in fact, everyone's heart is a micro-blog, everyone's value measurement is not the same, I think, brand promotion value and Word-of-mouth marketing value. And through the release of some activities to achieve the role of product promotion. and closer to different levels of people's distance, just like Tencent's meager propaganda words, rather than look elsewhere, than here. The flattened nature of Weibo is well represented. And Weibo has become a platform for mass media. Meager expensive in the interaction, the time between people, space, knowledge and culture, social strata of the difference has become increasingly blurred.

Weibo marketing the future of inestimable value, the present completely did not show, yesterday a very good news is that Tencent's meager API interface has been opened, this is Sina has been open, micro-blog coverage of the huge data value will be reflected. We all have to grasp the opportunity of the current microblogging, is not a person to say the problem, Cai, Zhou, and so on.

Webmaster Encyclopedia-Loss of Taste: The brand image of enterprises, Word-of-mouth can not be underestimated since ancient times, we all know that enterprises want to make money must have credibility, which is why enterprises so attached importance to brand promotion value and Word-of-mouth legend of value. So what are the prerequisites for meager marketing to make money? How to use micro-bleomycin to make money quickly? I believe this is a matter of interest to all of us, please ask the teacher to share.

Banqui-Technology: Weibo operation is a double-edged sword, we have to do what is called, there is no, to spread the positive, honest side, and micro-blogging operations to be meticulous, such as Cai wins account, they choose from the picture, the content of the account set, are after scrutiny, Not to send a micro-blog content should be carefully considered.

about how to make money actually can divide two points:

1, with a clear positioning, with enough to a certain circle of listeners. Listen to the number of people and the thickness of the listener to do a good job. It's not just a number, but if there are too many zombie accounts, the significance is not very big.

2, fun to play the net CEO Zhou Ping said, do micro Bo should pay attention not too quick, now is a training period, how to play a role requires careful operation and serious operation. Now someone has made money by tweeting, for example, by helping others broadcast content, soft micro Bo concept is my proposed, what is soft micro bo, in fact, is similar to soft wen, inadvertently, so that others can recognize a product or a brand, this is to see the micro-blogging writing skills.

This is a microscopic view of the problem, from a large point of view, through micro-blogging to make money, in fact, not necessarily directly to the number of orders, such as good buy them to publish a data, through micro-blog interaction, they obtained 1000 IP import two, there are 50 order conversion, But more important is a brand recognition and publicity, I do not want to see the eyes, to see the future, first put their own.

Webmaster Encyclopedia-Loss of taste: The class teacher just mentioned do not too small to be too quick, in fact, do what things are the same, can not be too anxious, but we often do not, this is human nature. Meager now develop this quickly, presumably will be the future development of a trend, how meager short-term will not blog, SNS community has a certain impact?

Banqui-Technology: Certainly, now has affected, Micro Bo at present, has been to the blog and SNS has produced a lot of marketing, according to Tencent related personnel revealed, through data statistics and analysis, Tencent Micro Bo Tencent's space caused by the amount of traffic and the release volume have nearly 50% decline.

I want to feel is dazed and vague, everything with data to speak, it will be easy to explain the problem, Tencent official data is very difficult to get, this is only a part, I will release a few micro-blog official to disclose the data, we will certainly be shocked.

Banqui-Technology: Now look at the data results are marketing to the blog and SNS, but in the future I also have such a vision, these functions can play a complementary role, mutual promotion, after all, their characteristics and functional differences, Micro Bo is in the current information, timeliness is relatively strong, each has its own characteristics, Just now the microblogging is too hot, too much micro-blog control, more time to give micro-blog.

Webmaster Encyclopedia-Loss of taste: From the class teacher's answer we can see that Weibo has been on the blog and SNS have a great impact, will be the trend of future development. How many tweets are most appropriate for your class? What is the best time of day to have a micro-blogging effect?

Banqui-Technology: This problem in fact, some of the statistical and analytical institutions abroad have done a survey, in a foreign organization to make a statistic, Twitter is a day to send 8-12 high-quality interesting microblogging is the most appropriate, in the domestic situation is not more than 15 daily micro-blog is the most appropriate, Of course, this is from the broad sense, nor exclude cases.

Banqui-Technology: What time of day the effect of micro-blogging is the best, Tencent Weibo peak official data, in the following three periods of micro-bo the highest amount:

1, 7:30---9:00;

2, 11:00--11:30 (slightly lower than the first period)

3, 17:00--19:00--20:00 before and after, this is my official, I personally have a statistic of my own, that is, the noon break is also a lot of people to send micro-blog, in the evening between 17:00 to 20:00 with mobile phone Weibo people soared, People who do mobile phone clients can pay more attention at this time. And I'm going to tell you that the curve is a lot of volatility.

It's high in these times, this should be helpful to everyone, not in the 11:00 to 12:00 hair, this time there are not many people, this should be very helpful to everyone, do not go to 12:00 in 11:00, this time there is not many people, after midnight , even worse, micro Bo heavy in interaction, no one, how to interact?

Webmaster Encyclopedia-Loss of taste: it is not enough to know what time of day the effect of micro-blogging is the best, we should be able to ensure that each of their own micro-blog to achieve the greatest value of the line, ask the class teacher, how can play out the greatest impact of each micro Bo?

Banqui-Technology: 1, Content Classic 2, make full use of available resources, each time with the words to add two people more than two related topics, and to attach and content-related pictures, sounds, videos, and to cc more people, so that more people see your microblog, Of course, these people will also be interested in your microblog, and will be able to help you forward after seeing it. 3, copy the link, and then to the major microblogging group, micro-Blog forum, micro-Bo space, QQ friends, let them help you forward.

Remember that the more people there are on Weibo, the more opportunities they have to be recommended by Tencent Weibo to many people in the broadcasting hall, this is a virtuous cycle, no more hair, hair is important, and then apply the first of those strategies, it should be able to maximize the influence, so that is a virtuous circle, hair not much, Hair is very important, then apply the first of those strategies, you should be able to maximize the impact, where the number of people to mention the local topics such as #v5 push # #互听大队 # #28推 #

Webmaster Encyclopedia-Loss of taste: class teachers have a number of E-commerce mall is operating in this area has a wealth of experience, then please talk briefly to us about Micro Bo in the future can bring to E-commerce?

Banqui-Technology: I am responsible for e-commerce projects may be more sensitive, sweet heart for a long time mall, but also through micro-bleomycin marketing, micro-bo marketing is no boundaries, as long as everyone needs, whether the surface or vague, here is free, of course, should not offend the bottom line of Tencent Weibo, Tencent Weibo will also be a river crab. Weibo will become the future of E-commerce brand promotion of the best way to speak through the data is also very easy to see, and the more typical case is a good buy and fun play network. There is the game site Cai wins.

Just mentioned, good lok buy marketing Manager Luo published data can be seen, happy to buy an official account on the release of a campaign microblogging, a single time there are 1000 or so IP import to the good music to buy the site, and sold 50 orders, in yesterday's Electric business forum, good music to buy a day order volume in 5,000 orders , that is to say, the impact of micro-blogging has just begun to account for 1%, and Weibo is a feature of the conversion rate is very high, 5% conversion rate, and is free. This or the beginning, the future is invaluable

And I think, Micro Bo currently can be regarded as a very good after-sale service system, is to obtain customer experience and satisfaction feedback is a good way, but also save their own operating costs, can take Sina and Weibo server resources to do their own after-sales service, But it is said that Sina Weibo and Tencent meager also consider through these micro-blog marketing to gain the benefits of the big customers where the charges, so the microblogging operation is now just an initial embryonic, early into the early good, early attention to good early. Can not miss such a good network promotion channel to establish a good time.

I recently set up a forum, the Micro-blog Salon Forum is based on the 5 has been held under the offline microblogging salon activities established, here can be no geographical restrictions, we only talk about the perfect combination of microblogging marketing and E-commerce.

Webmaster Encyclopedia-Loss of Taste: Weibo marketing is a good network promotion channels, now more and more people have entered, I believe that in the use of Tencent Weibo friends will encounter the following six questions:

1. Why don't I have an audience?

2. Why is my audience so small?

3, why my content forwarding too little?

4, why others have recommended, and I did not recommend?

5. How do I find my content to interact with my users?

6. How can I make this platform work with me to accomplish these things? How can i solve these problems now?

Banqui-Technology: This problem must be a problem most people will encounter, as long as we can understand the several methods and strategies today, you will solve these problems, the way to solve these problems is in fact, how the micro Bo marketing a summary of how to solve these problems, is to first determine their own microblog theme , the content of the tweet should revolve around this topic and be of high quality, can let the listener can produce the sympathetic chord, so they are willing to share to broadcast, can extract the content from other websites to publish, cannot use as the word Lao, because this will produce the exit rate, the activity marketing should bring the real benefit to the customer, attracts the customer to come over.

If there is a certain strength, can get an activity marketing, and Cai wins of the listening and forwarding to the ipad interaction, that is too strong, the emergence of the ipod, send the iphone, and even someone to send the BMW, these are copied, on the surface feel is paying quite large, But the real payoff is not the value of several ipads, an increase of hundreds of thousands of listeners, and the successful introduction of the traffic to 0499 of his investment. COM Game Network. If you want to know Tencent Micro-Beaucharon The first 4 periods have said something, you can go to my personal blog to see.

Webmaster Encyclopedia-Loss of taste: Class teacher mentioned activity marketing can attract customers come, can bring a lot of traffic, of course, can also bring benefits to customers, then micro-blog Activity marketing Strategy How can do better?

Banqui-Technology: When it comes to activity marketing, this is about the strength of the problem, a lot of people do not come up with such a valuable item, you can take out your study materials, and you share, activity marketing must come up with the real things to give back to their listeners, and must do so, can not have a false activity released, Because Sina Weibo and Tencent Weibo will also focus on the activities on Weibo, there has been a false publicity, will receive the official punishment, or even directly sealed off the account, and the credibility of their own will be greatly reduced, the spread of their micro-blog is very large, so must be cautious, do, and timely and accurate cash. In the activities of the time, to attract the six principles of listening, are: simple, fun, free, transparent, can be accumulated, can be cashed, through some of the current relatively good topic to publish their own activities information. For example: #V5推推 # #互听大队 # #28推 #

Webmaster Encyclopedia-Lost Flavor: Tencent Weibo future is not all open, the future of Open is not a trend?

Banqui-Technology: Micro-Beaucharon line is everyone, need everyone's construction, according to Tencent insiders revealed that the future of Tencent is not just a micro-Bo will all open, Tencent will all open, the future of openness and cooperation is inevitable trend, now Tencent Micro Bo are open, I also pay attention to, Prepare the technical force to see how to use it.

Webmaster Encyclopedia-Loss of taste: Micro Bo is not listening to the more people to explain the more valuable micro Bo? Of course, in the early stage can completely through the way of listening to the development of their listeners, but at a certain stage must purify their listeners, constantly to their own microblog ID purification, to determine the subject direction of their own efforts, Must not conform to the crowd, lacks own characteristic and the localization.

Webmaster Encyclopedia-Loss of taste: How to get quality favorite fans?

Banqui-Technology: 1, fans rely on a solid operation, mutual listening is not worth much. 2, valuable content, accurate positioning, 3, humorous and interesting expression. 4, with a good label ﹑ list. 5, the sincere recommendation of friends.

Webmaster Encyclopedia-Lost Flavor: Tencent opened for one months, the audience is very little what is the reason?

Banqui-Technology: For several reasons:

1, one is not attached importance to, often do not look regardless of the turn;

2, life, thought, work and other fragments of information to spread more;

3, pay attention to the silk, more interaction with them;

4. Use good signatures and lists;

5, the first 10,000 fans accumulated or more difficult to consider their information needs and hobbies.

Webmaster Encyclopedia-Loss of taste: The last question, please ask the class teacher Weibo on what can be done, what not to do?

Banqui-Technology: In fact, there is no definition, as long as the provisions of the can, the state allows, Weibo official permission, in addition to these, can not do

1 Weibo PR, is a double-edged sword, there may be others say hello, but also may say you bad.

2 Compulsory marketing. Don't be too explicit, to learn soft, and then soft, let others naturally into your world.

What can I do?

1 wonderful content refinement, such as micro-blog report.

2 using good relationship chain to develop new media

3 The business SNS service of grafting on Weibo

Webmaster Encyclopedia-Loss of taste: Due to the relationship between the time of the end of today's interview, thank you class teacher can be busy in order to webmaster encyclopedia, and finally wish Micro Bo salon community better!