Interview Giants: Web game market adhere to the fine line

09 Web Game market is not lively. Tencent, nine cities, Shanda and other large game companies have been involved. Giant Network also recently launched its own first web game "Golden Country" technology seal test.　　In this respect, Sadie Network reporter interviewed the Giant Network Web page Game Center, Deputy director of Mr. Wen Xuhua, told us about the giant network on the web game Market view, as well as the future direction of development. 1 Why did the giant choose to enter the Web game market?　　What kind of considerations?　　Wen Xuhua: The Web game market in recent years, the rapid development of the user community has a certain scale, the giant network hope that by virtue of their own experience in the development of MMO games over the years, the new area to open up. 2 as the giant's first web game, "Gold Kingdom" and other types of web games are different? Or what are the innovations and highlights?　　Please give us a detailed introduction to the game. A: "The Golden Kingdom" is a war strategy as the main play of the web game.　　The player plays a medieval adventurer in the game, sailing from the old world to the mysterious Golden Kingdom. "Golden Kingdom" is an innovative web game, from the theme of the game, creativity and technology have done more innovation. First theme, jumped out of the same three Kingdoms, the Warring States theme, with medieval Europe as a story background, created a mysterious continent adventure story background, let tired of the traditional theme of the players have a sense of freshness. Second, the game's creativity and play, the traditional combat strategy to play a further expansion of the game, the player can contact more games, including sneak attack, joint attacks, assistance and so on. The game creates a neutral city scene where players can see each other's role image, allowing more interaction between players.　　Technically, the game to achieve a similar google-map dynamic map, the player can through different levels of zoom to see the whole world map changes, as well as other players activity information.　　3 What is the charging model for this game?　　Wen Xuhua: The game mainly follows the traditional web game props charging Mode 4 Why choose this theme type of game, as their first dozen products?　　Wen Xuhua: "The Golden Kingdom" is the company's first attempt on the web game market, the game type of war strategy is the mainstream of the current web game, while the role playing element is the strength of the giant network, the combination of the two sides is beneficial to increase the player's acceptance, and also make it easy to play the giant network in the planning advantage. 5 This game, what is your target population positioning?　　How to stimulate user consumption?　　Wen Xuhua: This game is mainly aimed at traditional web game users and the company's existing users of the excavation.　　6 Tencent NetEase Shanda has its own web game products, how the giant to face the fierce market competition? Wen Xuhua: The Web game market is an emerging market, the user group is still growing rapidly, although many companies in the industry have begun to dabble in this field, but the start time is not long, we are very happy and everyone aUp and open up the market.　　The domestic network game market is huge, the web game market is just emerging, and then more open up the market. 7 The current homogeneity of the web game phenomenon is serious, many products even change the name content unchanged. Insiders say that the current web game, the market has, but the lack of culture.　　What do you think of this remark? Wen Xuhua: The problem of homogeneity is really serious, but this is related to the development of the market. The product of the whole market is in the primary stage, copy, the phenomenon of the Shanzhai unavoidably exists, with the player's taste enhancement, the market game quality unceasingly enhances, enters this domain the threshold will be higher and high.　　Researchers should pay more attention to their products, do a good job of detail, and play a similar game on the basis of a better gameplay experience. 8 user stickiness and Profit mode is the key point of web game development. How will giants improve user stickiness?　　What is the profit model?　　Wen Xuhua: The homepage game to the player consumes in the heart the guidance and the traditional MMORPG has many similar places, the different place, is the webpage game is one kind of weakly interactive game type, how lets the player in this weak interaction process produces the consumption impulse is the key.　　9 to improve the quality of products, what conditions are required? Wen Xuhua: Improve the quality of products, in addition to the development process to do strict management, is constantly on the game to test, modify.　　The tests here include testing the quality of the product and testing the game through the market, adjusting the product based on feedback. 10 Are you optimistic about the future of the Web game market?　　How big do you think the market is? Wen Xuhua: This market has shown great potential, this should be beyond doubt.　　As to how large it will grow, this reliance on market change and technological development is difficult to predict accurately. 11 What do you think is the development advantage of the current web game market?　　What are the bottlenecks? Wen Xuhua: The Web Game market is in a rush to start the stage, the current threshold is not high, a lot of opportunities, is a good time to enter. In addition MMO game market after a period of development, into a bottleneck, which also gives the rapid rise of the web game provides a good condition.　　The characteristics of the web game itself is lightweight, easy to spread, players to participate in the low threshold, which has brought convenience to the development of the web game market.　　12 what external and internal conditions are required to achieve success in this market? Wen Xuhua: First of all, the most important thing is the quality of the product, not a good product, others are empty talk.　　The second is to the whole market development status and trends to have accurate judgment, so that can be invincible. 13 now enter the Web game market, where will the giant in the future focus?　　Will it focus on the web game?　　Wen Xuhua: The company's development is certainly comprehensive, the web game is only part of the company's strategy. 14 Giants to enter the Web game, in the future or now, have you considered working with them? Select theWhat is the standard?　　Wen Xuhua: Now there is no specific plan to do the product first. 15 Next, in the Web game market, what is the plan for Giants?　　What is the most important content at the moment?　　Wen Xuhua: The focus of the current is the "Golden Kingdom" this product to do well.　　16 What is the goal of the giant in the Web game market?　　Wen Xuhua: The company in the Web game market is also adhere to the "boutique" route, to do the most popular web game players.　　17 for the recent "Online games virtual currency new rules", the Giants how to see? Wen Xuhua: "Journey" on July 6 has canceled the opening of the box function, the official promise, will intensify the development of new play and function. At the same time, according to the "notice" of the relevant provisions of the virtual currency, but also actively explore the "wage" new uses.　　This is also the provisions since the introduction of the first announcement of the abolition of the box function of the game enterprises. (Zebian: Big) Author: Sadie Net