Introduce the common problems of traditional enterprises

Electric business industry in full swing development, has been involved in the life of food and clothing to live with all aspects, especially after the recent years of electrical baptism, so that more and more traditional enterprises plunged into the Red Sea in the electric business, this afternoon I visited a traditional enterprise to do a friend of the electrical business, this article is tentatively called Small A, It talked about their company in the electric business on the road now face some problems, of which most of these problems are also a common problem of traditional enterprises, the following I would like to introduce.

With the growing cost of various marketing lines, many companies are gradually turning their eyes to the line, small a company is no exception, also believe that the next development trend, so their company decisive formation of the people, and then set up the electric business sector, and the fastest speed of open Taobao, QQ, Beijing-east and other electric business platform, so hot start, Made a few months down, no improvement, every day to see a peer courier every day to drive over the pull, which makes the boss a bit unbearable, to the electricity dealers and operators have doubts, and then carried out a few rounds of personnel flow.

After detailed questions, learned that small a company is a larger than the shoe factory, have their own brand and the national offline sales channels, now need to transform into a new type of electric business company is very large, often exist wool situation, such as strategic and policy bias line, such as product style and quantity online and under the unified single sales , there are often old styles, dealers demand to adjust the price of the situation, because most of the online store for the needs of the style and the needs of the network style is still different, and personalized demand is more and more obvious, due to low marketing costs, the reason also often impact offline price, offline due to the shop rent and after a few levels of agent price increase , only high prices to achieve profitability. Electrical business sector often broken goods, inventory is not allowed to the situation, the traditional industry from the deep emphasis on the line, so the supply of this block is also to meet the dealer priority. The second is the problem of operating capital limits, most of the traditional industry's understanding of the electrical business is still in the chat level, for the activities of planning, drainage, loss promotion This is not very understanding, there are often funds to apply for a long period limit of the problem, there is the staffing is too casual, for high-paying hire professional operators.

For small A A simple exposition of a few points, most of the traditional industries are more or less the problem, of course, from these points is not difficult to see why the traditional industry is difficult to do the reason of the electric business, the traditional enterprises to do electricity, suddenly entered a new field, will face no experience, no talent, such as a series of problems, How to succeed in the new electric dealer competition, become the new problem that the traditional enterprise faces, the traditional profession must carry on the reform, the reform is the essence, is not the pure cosmetic and the policy, the following author talks about individual some views, the inadequacy also please correct

1: Policy strategy reform should be given enough attention

In many traditional enterprises, electrical business is only a branch of the market sector, or a few people set up a small department, more enterprises to the understanding of the electrical business stay in open a few shop, please several people to receive customers, and chat online, the enterprise electric Business operation does not provide the necessary protection. In fact, the enterprise should first understand and comprehend the online business model of E-commerce and the future trend, and from the products, funds, services, personnel and other aspects of the development of the company's electrical business to consider the organizational structure. In this way, it is possible to really do the electrical business, not just wool, reform is painful, the result may be good, but not reform is necessarily painful.

2: Match their own channel mode and sales platform

The development of electric business has now appeared a lot of online sales platform and operating mode, the face of a mixed network shopping model platform must find suitable for their own platform, others can do a good platform, you will not be able to do a good job, so look at the platform characteristics, sales channels, according to their own company's current characteristics, Brand development and strategic direction to decide to go those channels and that pattern. The author suggests that for small businesses, first of all, from QQ, Cat, Jingdong platform to open their own sales-oriented shops, because these inputs less, quick results, at the same time can quickly develop their own electric business ideas and talent reserves. For Medium-sized Enterprises, should build their own corporate website or electric business platform, also try to settle into the current mainstream of the platform and recruitment of distributors, for large enterprises, to consider the formation of their own industrial chain, from brand communication, enterprise architecture, product planning, logistics warehousing and other aspects of the layout of the future of the electric business, while in the establishment of their own Outside the sales platform to focus on the development of each sales force and impact of the platform, which for large enterprises and platforms is also relatively easy to accept and reach a consensus.

3: There is a clear distinction between lines

Online and offline features, the line of hot products are not necessarily online on the hot, is often said that a network of a world, insiders, according to the characteristics of the online, to select the products to meet the needs of the network. At the same time also fully consider the network sales to the offline dealer profit, so for product design and price layout, packaging this block line must be a clear distinction.

4: Pay attention to brand and personalized service

Brand effect and personalized service play a very important role in the promotion of profit in the electric business. More and more consumers not only look at prices, but also consider the brand and services and other related factors, the internet spread very fast, a good brand will continue to be disseminated, so in product styles and packaging design, The way of brand communication should be considered fully. In the present homogenization of products is very serious situation, the importance of service and experience is very obvious.

5: Talent Training and attention

At present, those who do well and have a certain scale of the company, talent is undoubtedly their company in the first place of great wealth. Quick-success enterprises often only see the cost of talent training, and the long-term vision of the enterprise will see talent training prospects.

Summary

Reform is painful, is a qualitative change in the marrow, in the future, if the traditional enterprises dare to reform or the development of the future, many traditional industries to grasp the market, consumers or better understand, but the traditional enterprises in the e-commerce industry to expose their fists also need to have a long learning and adapt to the process, In this process, the mentality and pattern of the leaders is very important. To be good at listening, accepting, respecting, a net One world each other many things still very different. The above is the author's personal point of view, not the whole place welcome correction, at the same time welcome you to exchange, http://www.385959.com stock t+0, this article welcomes reprint, reproduced please retain the copyright and URL, thank you!