Introduction of the seven-O2O website platform in USA

When distributing goods to consumers, retailers can generally be served within one day or two days; for food and beverage delivery, there must be a different standard: the online ordering process needs to be simple, the payment method to be flexible, and more importantly, when the food is still hot, send it to the user's hands. Of course, it's harder to do than to say, especially for businesses with low margins and high labor costs.

Product network found in 2012, of the 61 billion visits to restaurants in the United States, 25.2 billion are related to food and beverage delivery, including takeout and distribution, while Americans spend more than 14 billion dollars a year on take-away food, meaning that if restaurants do not offer takeout services, they are losing a chunk of the market that can increase their revenues. Some local service providers have been eyeing the market by setting up their own web sites to help restaurants simplify their take-away bookings, provide the appropriate order management tools, and make the process electronic. Product Network summed up the following seven Take-away O2O website brief information for the reference of all parties.

1.Seamless: Dedicated to the online user to promote the restaurant

Since the merger with GrubHub (product route NET Note: August 2013 formally completed the merger), seamless more become the field of foreign sales heavyweight. Seamless provides restaurants with the services to publish menus and accept online orders; Seamless has up to 2 million active users, and catering businesses can turn more online users into their own users through seamless's local distribution service. Participating restaurants receive electronic orders from the seamless platform and receive direct earnings; seamless charges 10%-15% Commission on catering businesses.

2.Yelp Platform: Orders can be accepted from the Yelp merchant list

Yelp, which launched the Yelp Platform in July 2013, offers catering businesses a choice to accept takeout orders via the Yelp list, a service offered by the Eat24 and delivery.com. At the moment, Yelp platform is open to restaurants in New York and San Francisco, where consumers can list on Yelp via PCs or mobile phones, and restaurants can selectively integrate the process of booking, payment, distribution and customer service into the Yelp platform. The product network found that, so far, Yelp has not yet launched its own selling platform fees and commission ratio policy.

3.FoodToEat: Serving fast-food vehicles and small restaurants

Foodtoeat is a tool platform for online takeaway bookings with social networking elements, currently serving only in New York. Foodtoeat and fast food carts, and many small restaurants that have not previously provided online ordering services, foodtoeat to encourage them to comment on their orders and to discuss them on social networks. The difference between foodtoeat and other competitors is reflected in its fee policy, which charges 0.1 dollars regardless of the size of the order. Foodtoeat offers restaurants a variety of ways to receive orders, including GPRS printers, mail and Web sites.

4.delivery.com: Publish the restaurant menu to the personalized landing page

Deliver.com is a local online takeaway service, which provides on-line access to orders for restaurants that can add personalized landing pages to the delivery.com. Delivery.com provides services in dozens of U.S. cities, delivers orders to restaurants via fax or online networks, and facilitates timely delivery of restaurants; delivery.com also provides marketers with some tools for online marketing and user access. According to the amount of the order before the tax increase, the delivery.com charge a 12%-15% commission, and if the consumer pays by credit card, IBuySpy will receive an additional 2.29% 0.1 USD processing fee.

5.Eat Club: Independent distribution, focus on the field of lunch takeout

Unlike other takeout sites, the Eat club only makes takeout bookings for lunch. The Eat club and restaurant work together to deliver special meals to users at lunchtime each day. During the less busy hours before lunch, the Eat club prepares orders for restaurants, Eat the club handles all the online operations and offline distribution, and sends people to the restaurant to pick up their meals and distribute them. Eat Club manages its own takeaway team and even provides a bag supply service to restaurants.

6.OrderUp: Pay more attention to the field of mobile takeaway

For restaurants that are located in the urban area, where there is no big choice for a large takeaway platform, partnering with OrderUp is also a good option to get into the online takeaway market. OrderUp is currently providing services in more than 25 cities; compared to the web, the product network found OrderUp more emphasis on the importance of mobile terminals, it has developed a special mobile phone to order the app. OrderUp generally only provide a platform to obtain orders, the restaurant is responsible for distribution; In some cities, OrderUp chooses local distribution companies to provide distribution services to restaurants, OrderUp a percentage of the commission from each turnover.

7.Delivered Dish: No website can also provide online take-out booking

Delivered dish in Denver, Santiago, Portland and other places to carry out business, to provide restaurants with online access to order services, businesses do not need to have their own web site. Restaurants can pass their menus to delivered Dish, which are then uploaded to the relevant online platform, and the restaurant will be notified by fax and email that the driver of delivered Dish will go to the restaurant to pick up the meal and distribute it to the users on behalf of the restaurant; delivered Dish offers free menu design services to restaurants, as well as online order management tools. Delivered dish a partial commission for the restaurant as a source of income.

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