Investigation on the electrical and commercial cosmetics

Survey of electrical and commercial cosmetics: smuggled goods and high imitation goods flooded

"Editor's note" Online shopping products have always been known for low prices. However, can low prices bring about the so-called "authentic"? The consumer report to a large number of beauty makeup category as a point of entry, on the site of several electrical manufacturers of cosmetics sources for inspection and retrospective survey, the results show that unauthorized smuggling and high imitation cosmetics are occupying the majority of the United States makeup Electric. And this is just the tip of the iceberg of the sales of a large number of electric dealers.

A original price of 630 Yuan 15ml (66.2,0.91,1.39%) Instant repair Eye cream products, in poly-Mei excellent products, Lok Bee nets, Jingdong Mall and other sites on the site only to sell the original price of 40 percent-50 percent, and Taobao even only sell more than 100 yuan, is the original price of One-sixth.

Such discounts undoubtedly have great appeal. But when you find it in a wide range of shopping information, and then click the "Payment" button to finally receive the so-called "such as false replacement, false a loss of three" products, you can have more certainty in your hands of this "authentic" is true?

To be sure, the net buys the merchant to make false one to compensate three, the shop margin pays, the counter inspection, the free exchange and so on promise, has tried all means to let you believe, you purchase the cosmetics before after the production, the marketing, the logistics, the post-sale inspection and so on each link is accurate and accurate.

But including Lauder, Clinique, Lancome, Biotherm, Occitane, Pui Ling Imperial Concubine, and so on more than 10 well-known brands of transnational cosmetics brand Direction this newspaper confirms that the above website did not obtain its product sales authorization, the products sold problems brand will not assume any responsibility.

This reporter to the United States with a big set of beauty makeup category as a starting point, the above several electric dealer website sales of cosmetics identity carried out a survey, the results show that unauthorized smuggled goods and completely fake high imitation cosmetics has formed a set of infringement marketing, counterfeiting and selling fake "black chain."

Lauder encounters "Lee Ghost"

The reporter buys in the electric quotient two products the product which the brand side feedback is: is not belongs to the company regular importation real goods channel, the origin is unknown

In mid-July, our correspondent in a well-known beauty makeup on the website of the purchase of Estee Lauder, Red Pomegranate Cleanser (125ml), Lauder (Estee Lauder) Youth Anti-wrinkle Moisturizing Cream SPF15 (15ml), France Guerlain (Guerlain) Pure Mystery Lotus Cleansing Cream (50ml) and other six skin care products.

Among them, Lauder (Estee Lauder) Youth Anti-wrinkle Moisturizing Cream SPF15 (15ml) marked the price is 59.9 yuan, only positive price of 234 yuan 25 percent. The discounts for the Guerlain and the other products are also at 38 percent and 74 percent respectively. The minimum discount is from L ' oreal Group's Lancome Lancome three-dimensional Night Cream (15ml), only 22 percent of the positive price.

In this cosmetics electric dealer website prominent position, "100% Authentic purchase Flow" The typeface is clearly visible, and has listed including the Lauder, DHC, Lancome and so on domestic and foreign well-known brands. Relying on the slogan "100% authentic" and every day the site has a number of products to buy a low price limit of the strategy, the site attracted a large number of cosmetics consumers.

But the above two products sent to the Lauder China company to test, the reporter received feedback is: These two products are not part of the company's formal imports of genuine goods channels, unknown source.

"Youth Anti-wrinkle Moisturizing Cream SPF15 (15ml) the product company in China is not sold at all, the entire Chinese market there is no regular channel SPF15 face cream in the sale. Said Lauder.

Another red pomegranate cleanser in the bottom of the bottle mark to make the brand more surprised. The product is posted at the bottom of the U.S. Department store Bloomingdale's return label, and the sales of the Lauder in China is completely inconsistent with the label.

Lauder China to provide samples of the sample and authentic comparison can be seen clearly, red pomegranate cleanser outside the box packaging label significantly different. The electricity dealer sells this product the label background is silver, only has the content, the origin, the production batch number, the dealer address and so on five or six information, even does not contain the goods information. And Lauder official issued by the label is a dark yellow background, marking information in addition to the item number, there are more than hundred words of product introduction, detailed chemical composition table and production batch number, dealer address and other basic information.

And in the two products of the actual packaging positive and negative surface, the bottom of the product information on the label, the authentic issued by the site and the website of the products sold also have a big difference. "It is clear that all of the company's branded products (Lauder, Clinique, Sea-blue mysteries, etc.) that are sold on the site are infringement violations." "Lauder China points out. From this, whether there are fake and inferior products are also temporarily unable to exclude.

This reporter in the Le Bee, Taobao, Jingdong, Amazon and other sites have also found that the products are 20 percent-60 percent at different prices to sell. Jing Dong's settled business customer service and Taobao shops are repeatedly stressed to our correspondent, products for authentic, can counter inspection.

But Lauder China stated that at present in the field of electricity sales of authentic only its Sephora official website, Silk Orchid (), the remaining channels are unauthorized sales, will not provide any inspection or after-sales service.

There are more than one brand of cosmetics sold in tort. L ' oreal Group, the Department of luxury goods, Pui Ling Concubine Electric Business Department, Europe Shu Dan China, Shiseido (IPSA) Brand Department of the company to confirm that the well-known electronic website gathers the United States excellent products, le Bee, Jingdong, Tian Cat, Taobao, Amazon, when and so did not get its product sales authorization, Consumers from these sites to buy products such as quality problems, the brand does not assume any responsibility, offline counters will not accept consumers to inspect.

Among them, the sale of the most brand is the L ' oreal Group luxury goods department, its own Lancome, Biotherm, planting Village Show, Koreni, HR and other 8 well-known cosmetics brands. Its department head to this newspaper, L ' oreal Group cosmetics divided into public cosmetics and luxury two departments, the former responsible for "L ' Oreal" brand, most well-known electric network access is just Paris l ' oreal this popular brand sales authority.

Because each brand authorizes the network sale channel to have the different, and the electric dealer exaggerates the propaganda, the consumer should distinguish which is the authorization channel is not easy. Rosa confirmed that only the official website and Silver Thai Network is authorized sales, Occitane will be added to the official website of Silk Orchid. Outside the three, the L ' oreal Group's Department of luxury goods licensing channel also includes luxury research, Parkson official website and Wangfujing department store official website. LVHM Group under the cosmetics brand Pui Ling Imperial Concubine is also to add a department store electric business.

Water passenger smuggling: The Secret of "authentic"

Hidden behind the electricity dealers, the customers, using their own will purchase duty-free products in Hong Kong after the illegal carry into the mainland after the resale

It is noteworthy that all of the above cosmetics brands have stressed that the site by their authorized price of all products are consistent with the line, it is impossible to exist only the counter price half or even 23 percent of the sales price.

But in Poly-Mei, Beijing-east, Taobao and other websites, almost all businesses to shop to save the rent, labor costs, to instill in the consumer its "more than the counter five or six" rationality.

Most of the electronic business site has repeatedly stressed that its purchase channels reliable. For example, Poly-Mei excellent products, its purchase channel column gives the explanation is from the channel upstream direct supply (such as first-level agent, regional total generation or even manufacturer direct sales), eliminates the additional channel expense, thus reduces the 10%~12% purchase cost, simultaneously buys the big superiority to depress the price, then saves the 10%~12% the cost.

Poly-Mei Excellent product CEO Chen Au has responded that "now (with the United States) has more than 40 brands, the negotiations can only be purchased from the domestic counter." ”

But a number of cosmetics brands stressed that each year they will be authorized to audit the channel and decide whether to continue to cooperate in the following years to eliminate the line agents long-term control of sales channels after the private to the electrical business, "even the Wangfujing, Yintai department stores under these lines of cooperation to online sales, We will also sign a separate authorisation for online sales with them.

They are not authorised in China, and their products are in foreign countries, so it is not possible for mainland goods to flow to unauthorized electrical sites, said Shu Dan and Teresa.

For the beauty of the electric dealer stressed that "only from the brand side, agents, domestic and foreign counters and other regular channels procurement." All suppliers are strict audit of the company's qualifications to ensure that the Supplier brand licensing qualification "slogan, the above-mentioned well-known beauty agent Liang to reporters bluntly" unworthy. "

Liang told reporters that the current domestic cosmetics counter discount price system is basically fixed and quite transparent, online under the participants are very clear. "Skin care products a transaction amount of 50,000, give 68 percent." and perfume products lower discount, basically do 2000 dozen 70 percent, do a considerable amount will have a greater discount. If the discount is cheaper than 20 yuan, you can guarantee that the basic is false or problematic. ”

Familiar with the price system of cosmetics, the hands of the United States to hold the supply of beauty products supplier has become the electricity business enterprises do not visible light of the "underground supply side." Liang claims to be a supplier of Bonjour, a renowned Hong Kong entity, from Lancome, Lauder and Clinique to cosmetics such as Chanel, Givenchy and Dior.

For a long time, because of low taxation and the objective reason of the exchange rate difference, Hong Kong region overall cosmetics, luxury goods prices are lower than many mainland China, so the initiation of the idea of the supplier has never been, and even a great deal worse. Among them, the price is not expensive, demand exuberant, carry convenient beauty makeup product gradually become a big hot. A sales of the company's products Taobao store on the reporter said that their goods are from Hong Kong beauty salon, with the delivery of the bill is also from Hong Kong.

"With the United States and other suppliers of excellent products such as the basic cooperation is a single large quantity of goods, the price is a little cheaper, we do not have much profit." Cooperation means nothing more than two, basically we have a new goods to him, or the other side occasionally to our reservation. ”

Cosmetics Agent Zhu is also a member of the army of the reverse cargo. These customers, who are hidden behind the electricity dealers, use their own to travel between Hong Kong and the mainland and resell the goods after they have been illegally brought into the mainland after buying duty-free products in Hong Kong.

Accustomed to see mainland China on both sides of the cosmetics price system, she told reporters, "Some sites above a lot of skin care products are still 34 percent, we can give the cost price is not so low, is certainly true and false mixed, the industry is not many believe that those sites are true." ”

"These products are available in all major Hong Kong shopping malls, so supply is completely out of the question." The purchase cycle is about 2 months, but you can accept the order at any time. Buyer General entity also has, net sale also has. "Zhu for the transfer of the process has been very familiar, she told reporters:" General import to the mainland of China's customs must be related to the health inspection license, but if each of the declarations where there is money to make room. If you want to make a declaration to add money, the price and the domestic difference is not very good, it is not cost-effective, so only in large quantities when the occasional customs declaration, basically by the water guests brought in. ”

High imitation fake industry chain: low price killer

Domestic cosmetics Two major fraud base, one is Guangzhou area, another in Suzhou, counterfeit relatively low-end, fine imitation of Vietnam and Taiwan goods mostly

If the smuggling of goods and from overseas regular channels to take goods, the spread of another network of "high Imitation Cosmetics" is completely and the authenticity of the relationship.

Earlier this year, the United States makeup brand Mary Kezen Special commissioned by the Third party inspection and accreditation agencies, on a number of shopping sites sold Mary Kay products for sampling purchase and inspection, the results show that 49% for counterfeit products.

The above cosmetics agents, the domestic cosmetics two major fraud base, one is Guangzhou area, the other in Suzhou, these products counterfeit relatively low-end, "some fakes low price of terror, even authentic 1/10 are not." "And The imitation of the goods from Vietnam and Taiwan in the majority, more difficult to see the problem."

This reporter to the electrical business customer identity contact with the Suzhou, Shanghai, Guangzhou and other land claims can be imitated, DHC, Lancome and other well-known brand cosmetics enterprises, and to inspect the name of production to Shanghai Fengxian, hope to understand the production process of high imitation cosmetics.

Fengxian is one of the factory areas in Shanghai, where dozens of cosmetics manufacturers are located, including a few brands authorized by the formal production enterprises, and more are silently anonymous small cosmetics manufacturers.

Shanghai Jin Xu Biological Technology Co., Ltd. is located in Fengxian. The enterprise in Alibaba is "integrity member", the company's Web page directly labeled can do DHC make-up water processing. This reporter said that hope to do DHC Makeup Remover oil, the instant repair Eye essence Dew, Lancome eye essence Water Three brands of best-selling products, the company's general manager Liu Mingshe quickly said that, regardless of make-up water or face cream, eye cream, its company can do material body (that is, semi-finished).

Liu introduced, due to the production cost and production process is not the same, different make-up products also have different prices. "Make-up remover oil 50 kg starting to do, cream cream 100 kg." Remover oil body price of 95 yuan/kg, eye cream 22 yuan/kg. If the order of 50 kg, one weeks can be delivered, I have various sizes of the emulsifying pot. ”

Guangzhou, a company called Cang Cosmetics Co., Ltd. also said to be able to do the material body, but do not provide packaging materials. The company is located in Guangzhou Baiyun District people and town, marketing department head Wu Zhenming said, they can use imported raw materials, and authentic can achieve a 90% similarity.

Liu and Wu all to our correspondent said, light to do material body is legal, because the material body also will not have the name of the brand, "public security has come to find out."

Wu Zhenming claims that it can take the products of well-known chemical raw materials such as BASF as raw materials, but according to the needs of customers can give the offer. "Customers can be the product of moisture, skin and the essence of the amount of added to make different requirements." For example, the snail cream does not feed the words is 95 yuan/kg, to add the so-called snail essence add will need 300 yuan/kg. ”

Cang company usually to do electricity dealers authorized by the electric dealers for cosmetics and traditional domestic and small brand cosmetics OEM, do not need to involve illegal risk of high imitation field. But Wu said that if the customer can provide the DHC eye cream, Make-up remover oil packaging, can also fill on behalf, just 15-20 days time.

Shanghai Jiao-ran Biological Technology Co., Ltd. is also located in Fengxian, the enterprise not only said that can do the material body, can even do product packaging. In the office of Vice President Zhang of the company's marketing department, he showed several l ' oreal products to the reporter, saying that it was produced by other manufacturers before.

In the previous contact, Zhang to our reporter showed the "National Industrial Products Production license", "Cosmetics health Section license" and the company this April, a "Customs import goods declaration," to prove that they are regular manufacturers. The document, which covers the customs inspection chapter, shows that this April, the biotech import of 12 pieces of 5,700 kilograms of rose-pure dew and rose essential oil.

This reporter in the company's third floor cosmetics production workshop to see, a floor of the workshop was divided into different rooms, are large barrels of raw materials stacking, cosmetics packaging Bottle Cleaning workshop, there is a conveyor belt aseptic finished packaging and raw materials storage room. There is also a cluttered stack of items on a passageway connecting each room. Journalists were asked to wear white suits and wear them as workers to enter the factory.

Guide reporters to enter the workshop surnamed Wang staff told reporters, because of the illegal production of high imitation products, this workshop can only produce materials, involving packaging materials filling and storage to replace the place, "may be in the vicinity of the warehouse."

Zhang to the reporter introduced two kinds of "cooperation way": First and Jin Xu Biological technology, only to do the material body, the price in kilograms, DHC makeup Remover oil 200 yuan/kg, Lancome essence Liquid 1200 yuan/kg, and the Lauder essence of 210 yuan/kg; DHC Makeup Remover Oil 50 yuan, Lancome 80 yuan, 95 yuan/bottle.

The price gap between the two "modes of cooperation" is huge. Sue admits that this is because it is illegal to do the finished product, there is a high risk, once the consequences will be very serious, so the price also includes the cost of risk.

When this reporter inquired about the packaging material source of cosmetics products, Zhang said that the material body can do its own, but the package from Taiwan, because at home to do too dangerous, "once the factory has to seal."

The secret of mixing electric business channels

"When you first entered the Internet, you can do the original, and you wired the file, audit very easy to pass." Then you can sell the real stuff.

In addition to the material body, the single packaging material itself also has counterfeit space. Shantou, Guangdong, a good partner Packaging Technology Co., Ltd. Online claims can provide high imitation packaging, and listed and well-known cosmetics brand packaging similar samples of pictures. A company in the marketing department said to the reporter that they can provide Lancome and Lauder product packaging, can also undertake the bottle body printing, a single bottle price of 2.65 yuan.

For product quality, the above high imitation enterprises are full of confidence. Zhang also to this reporter repeatedly stressed the strength of its research and development; Our (Cosmetic research and development) engineer is more than 30 years old, began to make cosmetics in 2002, we also have a laboratory. ”

Wu Zhenming said, if not required to import raw materials, some of the raw materials used domestically can also achieve similar results. "Glycerin, plasma water These are very basic chemical components, domestic and imported quality gap is not large."

Liu Mingshe brother, Jin Xu registered legal representative Liu Tisheng to this reporter, now to imitate cosmetics, the biggest difficulty is flavor. "Many brands are compound flavor, to be modulated out to find a special flavor company to do." ”

The material and packaging manufacturers are committed to the press, signed cooperation agreement can provide samples, signed cooperation agreement can also be paid after the deposit inspection. "You can take it and the authentic comparison, if the material body, packaging does not collect money." ”

But this does not dispel the doubt: these products do not verify the report, how to pass the Electronic Business channel audit? According to the majority of the requirements of the electrical manufacturers, cosmetics suppliers and settled businesses are required to submit samples, sales authorization and Third-party quality inspection reports and other documents to prove that they are normal offline channels, and the source of goods is legitimate.

Liu win to reporters that their high imitation product formula is tested, "We produce semi-finished products are to get Shanghai quality Inspection Technology Research center to do." But he admits that the test name and packaging may not contain DHC brands.

The way they suggest to reporters is that they can do the offline agent first so they can get a sales license and a quality report. This reporter to settle in the name of the Beijing-east to contact a Hangzhou mall in the agency, the latter said that even do not need to cable agent experience, just to the name of the business license scan down to send the past, "successfully settled in Jingdong Mall after the charge."

"When you first entered the Internet, you can do the original, and you wired the file, audit very easy to pass." Liu Mingshe said, "After that you can sell the real goods high imitation." ”

It is also learned how to sell fake or false. Liu Mingshe said that the real goods and high imitation of the warehouse must be separated, the delivery of the time between the two selective delivery.

"Everyone wants to do this business, and the more you sell, the more dangerous it is." "Liu Mingshe does not mince the risk of doing high imitation business.

He also reminded: "Brand business every month will do market statistics, if you see you one months to sell so many goods, compared to their own purchase volume, it is easy to suspect to your head up." Before we buy in Guangzhou, the countermeasure is to enter the goods every few months, slowly digest inventory, this embodiment in the electricity dealer's sales will not be too big, also will not arouse suspicion. ”

High imitation industry itself is also a lake. When this reporter mentioned why its price is higher than other high imitation enterprise price quotes, Wu Zhenming complained: "Are those small manufacturers confuse the market." ”

(Should interview the object request, the above agents and Zhang are aliases)