Is advertising really the only profit model for personal sites?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: The author of the second submission, the article has quality, broaden the train of thought. A lot of webmaster think that do the site can only rely on advertising profits, small webmaster can only do the alliance ads, and the author (36dsj style) to us not rely on hanging ads profit way and case.

The idea of this article I agree, but we do not too idealistic, my suggestion is that the early advertisers to find you on the answer, the return is not "support you" "refueling" and so on, your son still waiting for you to buy milk powder.

The example in this article is very strong, but 99% of the people do not adhere to this moment: for example, I blog more than 10,000 servers a year, bandwidth costs, 3 articles a day, original articles, every day to the middle of the night, the investment of money, the cost of time, if not that little bit of a pathetic advertising fee, early quit, who are not saints. If I can help you, please understand and accept my advertisement.

This article is illuminating, can realize all in oneself.

Last week I went to Lou blog to cast a name "How do I put Baidu rankings to do the first page of the article, in the affirmation of the Lou has also been a number of webmaster friends support." About the site building this piece, the small partners gave me a lot of good attention, but friends are also very concerned about the profitability of the site. Yes, undeniably, I built this station is also to make money, this is not shameful, but personal website how to make money, how to achieve profitability is a big problem, in addition to advertising what can we do?

Today this article will continue to revolve around the website construction and the website profit to unfold, only is my personal opinion, welcome small partners to discuss together, brainstorming, discover more profit model.

On the Web site profit model, has been the most headaches for you webmaster, most of the site is the practice of direct hanging ads, or hanging Taobao ads, or hanging alliance ads. Also has the website is the PR value and the Baidu weight is very high, directly sells the friendship link. It's all right. Money, earn the hand is their own, but how to earn, what method to earn, in addition to the normal mode, there is no other way?

First of all, I saw several web site practices.

Alliance community, this is a website about Transformers movies and toys. Built the station for many years, there is no advertising. In addition to the "Transformers" series of movies before and after the site traffic has a significant increase, peacetime flow is also very general. But the site has been supported for many years, what is his profit model? As far as I know, this stationmaster on Taobao has a monopoly Transformers toy Taobao shop, two days ago I also recommended that my friend bought one. His Sina Weibo has more than 20,000 authentic powder. They also held a number of consecutive "Transformers China Annual Meeting", and Hasbro company also has a certain relationship. In addition, in the Baidu Transformers can also see the content of their article repeatedly reproduced, webmaster and many Transformers fans also maintained a good relationship. This is the change of Union.

The value of the alliance is not how much traffic there is on his website, but he finds his place. The alliance is more like a transformer in China's "fan group", and the webmaster more like an opinion leader, Transformers fans are very trusting him. Including me, if I want to buy Transformers toys, definitely preferred his Taobao store. This is influence. The site is more of a "media" role. The real profit model, on the one hand, comes from the value of influence, people trust this website, buy toys first his shop, on the other hand from the Transformers China Annual meeting, will get some sponsorship or something. Finally, the cooperation in film. If I was in charge of the movie "Transformers" in China before and after the publicity advertising company Mister, in addition to the regular advertising, the remaining 100,000, I will find who to cooperate?

This is a typical Web site that is not profitable for advertisers, whose value lies in influence and fan groups.

Besides another website, Robin Bird's website has been heard, and I am also a bird brother's client. My 36 Big Data website uses domain name and space is to look for bird brother to buy. He will buy it later. He has a special guide to building WordPress website technology site, but also launched its own original template. His website is not mainly advertising to achieve profitability, more from the agent space and the sale of domain names. Brother Bird Service attitude is also very good, I site part of the technology he helped to do. Lou before there are articles on the bird brother's profit model, here I will not talk about.

Look at 36 tech sites like Krypton and tiger sniffing. 36 Krypton Most of the income comes from the sponsorship of investment institutions and manufacturers. The income of the Tiger sniff is also not rely on advertisement, but PR fee. I personally more optimistic about 36 Krypton, should his model is benign, recyclable development, of course, this is more difficult, you want to achieve 36 krypton, first of all to become 36 krypton.

There are also several atypical websites that do not rely on advertising to make a profit. For example, "The Internet Thing", "Cloud technology", the internet thing, more revenue from the microblogging release, but also the fan effect; cloud Technology's main revenue comes from micro-media ads, not web ads.

Say so much, return to the website profit model come up. Web2.0 era, the site's profit model, more from the influence, the fan effect and social sharing. And the site, more play is the role of fans gathered, is a profit model in one of the ring, not all.

You're going to ask me, what's the profit model for the 36 big data? Maybe I can't answer you at once. But what I can tell you here is that the 36 big numbers are not worried about the profitability model. The site was built 3 months, there are investors and we contacted, at that time I did not think clearly, also can not pit others ah. As for the future profit model is what, now has the confidence. We do not earn the fans and readers of the money, you think, is a single user rich or manufacturers have the money? No, I went to help publish the book selling large data can be, every day people ask me, getting started big data to see what book. So, now, in the future, 36 big data will not sell ads. At present, it is the key for us to do well content.

Another thing to say is "fit degree". Alliance community to sell Transformers toys, Bird's website recommended host purchase, the two related to the degree of agreement is very high, not abrupt. Fans are easy to accept and willing to pay. You a small fresh picture class website, recommended me to buy adult products, I will trust it?

I do not recommend the site to put too many ads at the initial stage, the reason is very simple, too many ads will affect the user's reading experience. In addition to the initial construction station, readers are not many, even if the ads, you can make a few money? Are you really missing that hundreds of bucks?

As the content of the aggregation of the site, if you really want to make money, micro-bo, micro-letter is a good place. Do you know how many people have asked us for a soft text quote? I might as well tell you, it's 1000 bucks. How much do I earn every month? But we did not accept, because our micro-letter public account is mainly to push the content of the data, let go of the game propaganda is not appropriate, we should be responsible for our fans. Keep your eyes high, and when your site is able to pass with hundreds of bucks, it's worth hundreds of bucks.

All right. About the website profit pattern question to discuss this. Here are a few webmaster will encounter problems.

Add links to the end to see Baidu weight and PR value?

First tell a little story, before I in mobile application planning, every day will be opened Tencent CDC, but I do not look at the above content. Why? Because I used it as a navigation station. Tencent CDC links, there are from Ali, Alipay, Sohu and other interactive links, I remember so many URLs, simply remember one of the most complete, and then as a navigation to use.

Friendship link is the highest realm, is the link to make navigation!

The same kind of site navigation is too important, many navigation stations either collection is not comprehensive, or a messy collection. The increase of links is equal to giving users more choices. Many people do friendship links like to see other people's Baidu weight and friendship links, afraid of affecting their own site weight, so many new sites want to find links is not easy. In this way, the role of friendship links seems to have become a measure of Baidu weight and PR value of things, completely ignoring its essential role.

I want to ask you, Baidu Weight and PR value is can do up overnight? You go to the webmaster's home to see, those PR value and Baidu weight to 9 of the site, how many years? I link to the PR value is not very concerned about, as long as someone to me to do friendship links, I will give, of course, sometimes someone will send emails to me to do links , after I found that the weight of the site is not his high, and then canceled. Asked the reason, he said my weight is not high. Well, you don't play with me, I don't even bother to play with you. I would like to add some sites with high content of my website. When the friendship links are taken to sell money, you think the value of friendship link is still how high? I would rather please my readers than please the search engine. PR value and Baidu weight, more like the level of the game, need to spend time to practice class, rather than Zooey can get up.

Reprint article should not indicate the author and source?

I can say for sure, yes. Identify authors and sources to make users more trusting. Maybe the user will go to another site through your indicated source, but he will eventually come back, if your content is better than others. For example, I often reprint some data analysis articles from the Product manager's website, readers from my source will go to the Product manager's website, but the Product manager class site is more product content, and readers want to know more is the data analysis and large data content, so he will come back. The reverse is also true. Perhaps the webmaster saw my article will go to my website from Lou's website, but eventually will return to Lou's website. The reason is very simple, my site on the webmaster content is too little, and Lou is a professional website construction and search engine aspects of the article, more suitable for the webmaster.

Again, the question of trust. Reliable sources will make readers feel that your site is also reliable. Birds of a feather flock together for this reason. Look at the level of a person and see who his circle of friends are. See a website how, see his content source where, the friendship link is what thing to know.

Don't worry about peer links and article sources distracting readers.

When an industry's plate is not big enough to do strong, peers are friends, everyone together to make the cake bigger, you will get more revenue. This is an example of a monk splitting porridge. So, an open mind is very important.

Accidentally wrote 3000 words, well, that's it. Welcome to the Data class site to find me to do friendship links, after I strive to write a weekly article bar, welcome you to explore a lot.

Wen/36DSJ style (www.36dsj.com)

(Original origin in Lou blog, reject any reprint that does not indicate author and source)