Is it reliable to buy a car online? Please give the car buyers some real!

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The word "buy a car" is mentioned like the story of "Wolf" like, 4S store on the attitude of the wind has become "go with him", in the industry, on the one hand, the manufacturers actively or passively promote and start the online car sales model, on the other hand, and strive to netting the market--4s shop. The model of selling cars online is the market and consumer demand development? or the business in order to promote the initiative of marketing innovation?

This morning I saw a friend in the micro-trust friend sent a post "do not want to go downstairs to send garbage, have express willing to undertake, pay treasure payment", perhaps a friend of a ridicule, just as another friend's life motto "Don't and I than lazy, I lazy and you than". It's not that now our way of life has inverted-style changes, so that people have an alternative to the most basic things, but that there is a certain new form has completely changed our way of life.

Buy a car online, say a little bit more bluntly, what you bring to the car buyers, let us summarize:

1, direct online booking car, do not need to run to the 4S shop

The premise is that you are going to buy what price of the car, what brand of car, has been done in peacetime homework, in response to their own needs to do a detailed investigation and make the decision. Some people start looking for cars when they have a plan to buy a car, but don't buy a car right away, and some people don't go to the car before they buy it, because he already has a clear idea of what car to buy, just waiting for the time. Of course, some people from the want to buy a car to see the car immediately to lift coherent.

Some people say that cars are not like clothes and shoes. But it seems that we do not try to sell clothes and shoes on the list, we already know their height, body size, waist length and shoe size, if the European version of the small one, Korean version of The Big one, the standard code can be More buyers are worried about the car is a large commodity, will take a good look at it, once there are problems regret all too late, and precisely this point is the most buyers do not need to worry, because "car without fakes", whether the actual to shop or online to buy, in the absence of fakes, the first acceptance of the car to pay, is perfectly justified.

Summed up this is still the main foot of the station, at least less run is certain, save time and effort!

2, online car prices are not more favorable

This is the most concerned about the car buyers, E-commerce is the pursuit of fast, convenient, inexpensive, in a new field, new products, if at the same price, consumer psychology is often inclined to the traditional mode, and the Chinese mentality is simpler: you do not have any good to me, why should I buy your account, support you? So online car, the first task is the price is not an advantage.

In fact, this is the most direct consumer of automotive e-commerce considerations, selling cars online is like other electric business, you do not have the cost of sales, commission costs, no staff store operation and management costs, and then save these costs at the same time also save a lot of operating processes and links on the extension and additional costs, since the cost is reduced, is not the product price is also reduced Ah, yes, although the general consumer can not say these cost items, but intuitive appeal is often the most straightforward the most appropriate reason.

Then the price of selling cars online must be better than offline advantage, this advantage is either the manufacturer, or the distributor 4S shop to, if not manufacturers and 4S shop launched online car sales model, that this advantage must have a network to buy a platform to talk to manufacturers or 4S shop. Because the consumer is not stupid, he will take the line price and online prices and the corresponding services to do a comprehensive comparison, to determine the advantages of the net purchase, he is willing to pay. At the same time, the existence and survival of online shopping platform is also a guarantee of price advantages.

To sum up, the car online purchase price will indeed be more than offline advantage (of course, currently does not include all brands, all the models in each region)

Speaking of this topic, is the core of this article, online shopping car, in the end there is no real benefits to consumers. At present, there are many models of domestic car network shopping, the cat will not say, although it is not the real car electric business model, but also regarded as the embryonic form of automobile, and easy car of second-hand cars "car easy to sell", Sohu "Search Car Treasure", group Car Network, the League of cars, small fat car group, etc. Including the emergence of various models in recent years, Automotive electric business rookie: 180 mai car network, hui buy a car, highway 12th, and so on, we can log into these online shopping platform to see, in the end which is really a car on the internet to sell low-cost, rather than a cheat, hidden tucked in, bring buyers to the store to discuss the price of the car.

In this circle, car manufacturers "deceive" practice to a large extent hinder the market development, on the following dealers, not only strictly control the price, not to let dealers sell cars at low prices, but also to distributors to sell tasks, the day of the dealer is sometimes very bitter, in order to target the year-end rebate, paste money to sell, And then from the maintenance of the market and the end of the year after the sale of schoolwork, some of the loss of business, and buy a good model can be regarded as a dealer's life-saving straw, can be regarded as cashing, so the price of selling, imposing decoration, bitter is the consumer.

So how can a car electric dealer dare or in the most ideal way to the car buyers to bid the lowest price, but also to obtain the trust of buyers, whether from the channel resources, or mode, the platform itself is a lot of the credibility of the test.

3. The service supportability of the late purchase of the online car

When it comes to this, car consumers don't have to worry, because the dealers ' biggest benefit comes from the auto market service, they will try every means to keep you, for you to do a good job, no matter where the car is bought from the shop, let alone the manufacturer is responsible for explaining everything. Selling cars on the internet is just another way to sell cars, and the business services are not changed at all.

Summary above, online car has four points: time-saving, labor-saving, save money, service is guaranteed. Since the automobile e-commerce has these advantages, why not rapid development, in fact, explain the problem is very simple:

1, all kinds of businesses for the station to develop their own electricity business, as if disunity difficult to get to the point. Consumers like to congregate, like more information. As I want to buy a brand of the car, the early understanding of this brand and this car will not be landed on the brand's official website, even if the landing did not want to see the diversity of information, such as the third party testing test drive, the experience of the purchase of users. So the user or login to the comprehensive class portal to understand. The electric business still so, each to do without market, need a third party platform or organization to do, can embody the value of third party, can give the user want, can standardize this model and market.

2, the Advisory Class portal transformation is difficult. Should be a car information portal transformation or to increase the car electric business is more appropriate, they have precipitation, there are resources, users, there is a market, why so many years have been no movement. Eldest brother, people earn advertising money has been made soft, in your fat do not want to go, you will be for the present to see is a few slices of lettuce to chase, so "great man" just said, the revolution has never been the industry professionals engaged in.

3, the Electric business class platform vertical depth difficult. As Taobao and the cat, as well as Beijing east, to engage in car dealers too laborious, there are kung fu I do a good job of traditional goods (non-car), in have experienced me to engage in capital, financial operation, which money is not faster than to engage in car electric dealers? Fee that Oggsford, if there is a good time I invest or buy, this more direct when.

4, Automobile electric dealer is forced out. I believe that the car electric dealer must be forced out, take my 180 Michael for example, we in order to fight for a cooperative agency, in order to promote a new model, touch the badly beaten, even if we think you this model is very good, for them without any input, it must pay attention to a "matching", a word, you are too small, Come and see us when it's big. Of course, there are many companies that support us, for example, we have been working with banks, insurance companies, and many brand dealers, and I am very grateful to these managers, entrepreneurs in our small time to give the model recognition, business cooperation support, we are now doing more to not let these understanding, Acknowledging and supporting our entrepreneurs and managers is disappointing and creating a good market atmosphere for more new models and entrepreneurship.

Is online car reliable? Now maybe you have the answer!