Is the eight-core mobile phone processor a digital game or a new machine necessary?

I am not an IC expert, just and Intel, Qualcomm, Bo Tong and other enterprises for more than 10 years of dealings, and also have a lot of understanding, so here on MediaTek yesterday released the eight nuclear cell phone chips and a number of eight nuclear mobile phones issued in the same time to talk about my own views. Try to talk about some hot topics about nuclear warfare from the aspects of marketing, application and technology. The speed of smartphone development in recent years has been difficult to measure with what adjectives, enterprises must rely on strong marketing to attract users ' attention, so in the competitive consumer electronics market to find a place. As a result, the various parts of the smartphone are the key to marketing, while the digital game is the simplest marketing tool to embody these parts. Not only the core, the key components of the mobile phone are used in the marketing model of digital games. Like the camera from 300,000 pixels to 13 million pixels. The screen resolution is 2k,4k. Mobile phone screen size of digital marketing is too much, almost any size has manufacturers to launch the corresponding products. And the mobile phone processor's core from the single core, dual-core, quad-core to the recent 8 core, but also chip manufacturers and terminal manufacturers to launch the most powerful digital game. These digital games for the average consumer, I'm afraid it works. For example, the 4 nuclear war in the chip manufacturers and manufacturers of the joint promotion, so that ordinary consumers mistakenly think that is faster than dual-core, better than dual-core, although the fact is not so simple, but still rapid popularization. Therefore, it is not surprising that the launch of the 8 core at a more competitive time today. However, I would like to say that the number of games will also play, not the larger the better, but must be based on the physical properties of parts, reasonable, the introduction of users can easily understand the scope and range. For example, I think that the double core, the quad core and the eight-core can make sense, in the category of consumer understanding. But if the so-called 16 nuclear, 32 nuclear and so on will not have much effect. Similarly, the camera is now in the mainstream of 13 million pixels, which has been to consumers understand the scope of the limit, you go to get a 30 million or 50 million pixel has gone beyond the consumer understanding. In addition, I would like to emphasize that do not get too technical digital games, such as Intel on the mobile chip on the so-called single-core dual-thread, dual-core four threads, etc., professionals can understand what this means, but for ordinary consumers, is far from dual-core, quad-core so simple, Because you have to tell ordinary consumers what is threading technology is a big mistake. For today's consumers, while the general PC, the smartphone has more understanding, but more is the application level, far from the time when we DIY knowledge of the computer, the phone is actually the case, we can only use on the line, such as on the smartphone how to take a better picture, how to use social networks, How to play the game can, as to say this phone in the end is how to design, the technical parameters in the end is not important, and do not need to understand so detailed. Therefore, for the terminal manufacturer,You need to use a simple and intuitive can and a variety of applications docking, and can be more straightforward to tell consumers that the parameters of this component can greatly enhance the application of the effect and experience on the line, so the camera will be photographed the pixel more and more, the processor core number of the more feel is the better performance and so on. All these, in fact, are manufacturers to consumers to play a number game, reasonable that exists, not right, the key is to understand the level of understanding of consumers, to come up with a reasonable digital marketing is feasible. Talking about the technical aspects. From the past Intel in the PC Domain core course and arm planning chip development Roadmap, multi-core is the only way, understandable. But by simply increasing the CPU core, performance gains will be less rewarding. In the PC field, the CPU is basically stabilized in quad cores. Due to the greater limitation of battery development, the mobile field is developing in the direction of sharing CPU work with GPU and DSP and achieving lower power consumption. Just say, the development and competition of the intelligent machine in these years is too intense, have to advance nuclear war to introduce competition. Especially for the pursuers such as MediaTek, always use more unexpected tricks to disrupt the leader's deployment progress, so as to achieve unexpected results. Many Non-mainstream brands are particularly interested in this kind of digital marketing and are more willing to follow MediaTek to play this kind of marketing card. So, from the mobile phone's point of view, the eight core need not need, users should not buy it? I think so. The development of intelligent machine today, has begun to appear two new development direction, that is to support light application and re application. Because the mobile phone is limited by screen size, power supply technology and user experience, the 5-inch screen can carry a relatively limited number of applications, even if the processor can handle a variety of applications, consumers will not have too good experience. Therefore, some people think that there is no need to configure this kind of mobile phone too high processor, with the development of HTML5, web-based applications began to become popular, the introduction of Firefox browser and so on are the representatives of light applications, the application processing on the network, and mobile phone side is more control and display. In this case, the mobile phone processor does not need to emphasize too much performance, so more is to emphasize the overall performance of the handset optimal. But these years with the popularity of large-screen mobile phones, that is 5-inch to 8-inch, the so-called phablet large-screen terminal shipments are increasing. Phablet's shipments to all smartphones expanded from 3% a year earlier to 21%. Many mobile Internet applications experience a significant increase, especially video, games and other high-intensity business in large-screen smart machines need better embodiment, so heavy application is also a trend, which requires the mobile phone chips need to better load these applications. We see that MediaTek's mt6592 eight nuclear chip is a relatively new highlight of its predecessor, such as supporting h265, parallel multitasking, and, in fact, a technology configuration that can be better experienced on a large screen. Therefore, I think the use of mt6592 terminals should be more than 5.5-inch intelligent machine, can even say 8-inch +The tablet is where it really comes in. I have always said that a good horse with a good saddle, smart phones to emphasize the balance, highlighting any one of the hardware, if not excellent software optimization will not be a good mobile phone. So MediaTek's eight nuclear products have to be used in the right place. As to whether next year will be the eight-year nuclear years, it depends on the acceptability of the market and the performance of the eight nuclear products after the real listing, including whether the supply side can be kept open and so on. In addition, whether other manufacturers will follow up the nuclear war, such as Qualcomm, Bo Tong, Samsung, Apple and other companies, or to 64-bit development. After years of development of the smart machine market, has entered a relatively rational stage, the user for digital marketing is also more and more not cold, but began to some brands, Word-of-mouth, quality, service and other comprehensive ability of the enterprise's products tilt, so, whether the four or eight cores, can provide a better experience is the key, This is the Apple A7 CPU part of the dual core, but the use of increased coprocessor, add three cache and DDR3 memory interface and other innovations to enhance the overall performance of its SOC, it is also a huge innovation.