Is this kind of electricity business a technology enterprise?

Similar shops, the difference is only merchandise, such as the electrical business is technology enterprises?

Don't get me wrong, this question is not to "downgrade" the electric dealer to the traditional industry. Electricity dealers have changed the shopping habits of an era, which best illustrates how technology is people-oriented, and how people make this era different from another era.

But what can be distinguished from "electric dealers" apart from selling all sorts of categories you can't think of? What is more important is the power and space of innovation in technology and business models?

The author of the last six months in the continuing to do the report of the electric business enterprises, the more the more puzzled: I wrote last month, the brand of clothing, and this week to sell cosmetics of this shop, what is the essence-even a little bit of a core business model or technical differences?

From a spectator's point of view, the electric dealers are selling a variety of different categories, the strength of the full volume of sales, the value of the data is not outside the customer unit price, conversion rate and repeat purchase rate. Even if it is a "community electric dealer" that is classified by another, return to the website design, product, logistics and traffic, the practice is similar to the General Electric dealer.

Of course, this hypochondria judgment is easy to refute: looking at mobile phones, search, anti-virus and video, which industry is not the case? In the past few years, handset manufacturers are not also spelling resolution, screen size and core number?

Fact。 Mobile phone field, 2007 has the iphone, in the past two years there has been a big hot app; The high tech threshold of search has allowed Google (Weibo) and Baidu (Weibo) to occupy the first place in both China and the United States--and this is the power and value of technological innovation; The antivirus in 2008 quickly completed the personal anti-virus field of free, Subversion of the more than 10-year charging model; even the slowest-evolving video industry, which has been rampant for seven or eight years, has begun to loosen.

And what has changed in the past more than 10 years?

The mobile electricity trader calculates one. The electric trader extends the traditional retailing information organization mode to the mobile end, just as it changed the PC end. Mobile payment is a good opportunity for electronic technology innovation, but it is more likely that operators or third-party payment companies dominate.

Voice shopping is an important step in the intelligent shopping of electric quotient, but it is still in the testing stage. Voice input on the handset side of the recognition accuracy is very high, but the popularity and popularity of the degree seems not ideal. This may have the promotion not enough factor, also has the user habit question. Especially on the PC side, the person who is fast typing on the keyboard every day can tolerate the delay and recognition errors of speech recognition software.

For the ashes of the network to buy a family, the electric dealer's shopping experience in recent years undoubtedly has a great promotion, the model is also no lack of novelty companies appear. Although the bubble burst a little fast, but no matter how the media now sing, it can not erase the unique value of this model. Based on Taobao platform, beauty and Mushroom Street from an upstream information organizer gradually set foot in such a business, is a new path to the development of the electric business. The same applies to rebate websites.

Taobao, Beijing and east of these big comprehensive electricity business, the emerging electric commodity licensing can only through the mode of micro-innovation to seek survival space. For example, the main airport to pick up the gift of the network, from the independent brand started from the van. But, because the electricity merchant involves the supply chain, the logistics is too heavy, these innovations in the electric business model can not bring too big development advantage.

From the point of view of the development of the electric business, the electricity quotient is not the technology-driven technology industry at present, the bright spot of the electric business should be the new on the business model continuously. People tend to have high expectations for the growth and economic returns of High-tech enterprises, but this may not apply to current domestic electricity companies. The trouble with electricity dealers may be that critics and the media are "essentially traditional retailing" while still trying to meet their high profits and fast-growing expectations of high-tech companies.

(LI)