Isuppli analyzes ipad production costs at least 259 dollars

Beijing time, April 7 "Business Week" article points out that, according to the market research company Isuppli's spin-off analysis, the Apple tablet ipad Most of the costs are derived from the touch screen and other components of the user interface.　　According to isuppli, Apple ipad production costs only 259.60 U.S. dollars. According to Isuppli, the ipad's production materials include a 95-dollar touchscreen display and a 26.80-dollar processor for production costs.　　The ipad's processor is designed by Apple, produced by Samsung Electronics. Apple announced the ipad on January 27.　　Isuppli's analysis means that the cost of the 16GB-RAM version of the ipad, the lowest price, accounts for 52% of its retail price, 499 dollars, as much as other Apple products, including iphone.　　According to isuppli analysis, the 32GB memory version of the ipad's retail price of 599 U.S. dollars, production cost of 289.10 dollars; the 64GB memory version of the ipad's retail price of 699 U.S. dollars, production cost of 348.10 U.S. dollars. Rassweiler, chief analyst at Isuppli, says most of the ipad's cost of production occurs in terms of improving usability. The ipad, he says, costs about 40% of its cost from touch-screen displays and other components of its user interface, which the user can see and touch with his or her fingers.　　The ipad backplane features a unique aluminum shell design with a material cost of about 10.50 dollars.　　Apple spokeswoman Natalie Harrison declined to comment on the results of Isuppli's analysis. Many market research firms conduct such spin-off analyses of consumer electronics to estimate component costs and product profitability. The research company estimates that the cost does not include other intangible cost items, such as software development costs, advertising costs, patent licensing costs and shipping costs.　　Isuppli estimated the cost of the ipad at a minimum price of 219.35 dollars in February. After getting the ipad in kind, isuppli discovered that the ipad had more silicon chips than it expected. For example, Apple uses 3 chips to control the ipad's touchscreen. "We found more chips in the ipad than we expected," Rassweiler said. Later, he said, Apple could integrate some of the ipad's electronic components or integrate them into the display. "We'll see a significant reduction in the number of silicon chips needed in the ipad in the future," he said. "The most expensive component in the ipad is its touch screen. South Korea's LG Display, Samsung and Japan Epson are all suppliers of liquid crystal displays, according to Isuppli. The sensing layer of touch screen is produced by Taiwan manufacturer Wintek. Rassweiler said that because the ipad touch screen uses a special design, so its cost is also the sameTwice times the size of the computer screen. LG spokesman John Taylor and Wintek, a spokesman for James Chen, have not commented on the issue.　　The Epson spokesman, Samsung spokesman Chris Goodhart, also declined to comment. Flash chips are also an important part of the ipad's cost. The ipad's flash chip is supplied by a number of vendors, including Samsung.　　According to Rassweiler, the 16GB version of the ipad's flash chip cost 29.50 U.S. dollars, 32GB version of the ipad's flash chip cost of 59 U.S. dollars, 64GB version of the ipad's flash chip cost of 118 U.S. dollars. The ipad's main chip, A4, was designed by Apple itself, and Samsung Electronics produced A4 chips for Apple and also provided a companion memory chip, with a total production cost of $26.80 trillion. This is 17 dollars higher than the estimated cost of production before isuppli is 9.80 dollars. "We believe the chip was designed by P.a.semi," Rassweiler said. "P.a.semi is a chip design company that Apple bought in 2008 at a price of 278 million dollars. In fact, the number of other chips in the ipad is more than previously estimated, and the cost of producing the chips is higher than previously estimated. Bo Tong Supplies 3 chips, one chip cost of 8.05 U.S. dollars, mainly responsible for Bluetooth and Wi-Fi wireless data connection, the other two chip total cost of 3.70 dollars, mainly used to control touch screen. Texas Instruments supply a chip to help control the ipad's touchscreen, costing 1.80 of dollars.　　Ciruss Logic supplies an audio chip with a cost of 1.20 dollars. Bo Tong spokesman Bill Blanning, Texas Instruments spokesman Kimberly Morgan did not comment on this.　　Cirrus Logic spokesman Bill Schnell also did not comment on the issue. Author: son